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Genesys Taps Google and Microsoft Veteran Joyce Kim as New CMO

The leading cloud customer experience provider - Genesys has added a new business unit dedicated to workforce engagement management with Merijn te Booij as head. Former Google and Microsoft marketing executive Joyce Kim is also joining the unit as the new Chief Marketing Officer (CMO). Joyce Kim succeeds Merijn te Booij, who now serves as general manager (GM) for the company’s new business unit, Employee Engagement Solutions. As CMO, Joyce would head worldwide marketing for Genesys, reporting to Chief Executive…

Incubeta DQ&A becomes a Google Marketing Platform Sales Partner in the Americas

Independent digital marketing services group to offer Google Marketing Platform professional services in the Americas Incubeta DQ&A, the specialist marketing technology division of independent marketing group, Incubeta, announces it has been named a Google Marketing Platform Sales Partner in the Americas, adding to its existing and long-standing Partnership status across APAC and EMEA, and cementing its global Google Marketing Platform Sales Partner status. In becoming a certified sales partner in the Americas,…

Valimail Leads DMARC Vendors Worldwide

Zero-trust sender identity company now has more DMARC clients under management, more clients at enforcement, and is the fastest-growing DMARC vendor as validated by DNS Valimail, the leading provider of zero-trust, identity-based anti-phishing solutions, announced that as of June 1 it now manages DMARC for more organizations — with more domains at enforcement — than any other vendor worldwide. Valimail now accounts for 19% of the world's DMARC records that are managed by a service provider, making it the top DMARC…

Flatfile Raises $7.6 Million from Two Sigma Ventures, Google’s AI Fund, and others To Make Data Onboarding Easy for Enterprises

The new funding will be used to accelerate customer acquisition and launch its new enterprise focused offering, Concierge. Flatfile, known for its drop-in spreadsheet importer, announced $7.6 million in Seed funding led by Two Sigma Ventures, with participation from previous investors including Afore Capital, Designer Fund, and Gradient Ventures, Google's AI-focused venture fund, as well as new investors HNVR, Work Life Ventures, Quiet Capital, Basecamp Fund, and Soma Capital. The funding coincides with the launch of…

Why Audio Ads Should Be a Part of Your Advertising Strategy in 2020

The IoT allows more and more consumers to have an online presence almost 24/7 via devices: smartphones, tablets, smart boxes and sticks, smart speakers, watches — you name it. These developments open new opportunities for companies to reach and engage with their customers. Advertisers who opt for programmatic ads level up their marketing game in targeting various types of audiences. However, in 2020, it’s not just the programmatic that matters, but the type of content you choose — visual ads alone are no longer enough to…

LeadSift Partners with MetaData.io to Help B2B Marketers Run ABM Campaigns Without IP Matching

Marketers learn how to prioritize their target audiences by reaching them using MetaData’s autonomous demand gen platform without using IP address matching LeadSift, a B2B Intent Data company announces a strategic partnership with MetaData.io, the AI-powered marketing operations platform to help B2B Marketers run digital campaigns without relying on IP Matching. Marketing Technology News:  Druva and FireEye Join Forces to Strengthen Enterprise Cyber Resiliency With less than 5% of your total market actively…

Ways To Optimize Your Facebook Ads Cost During COVID-19

Advertising trends in today’s world are changing at a very rapid rate. No matter you’re promoting a mobile application or a game, you have to look for a lot of factors before making a perfect strategy. A good advertising plan can not only save you a lot of money, but it can also bring a high return on investment. Thus we can say that an advertisement plan requires the same amount of effort and attention as the development process itself. Understanding Facebook Ads: Advertising on different channels requires a deep level of…

Salt Lake City UT SEO Google Ranking Expert Digital Marketing Services Launched

A digital marketing company based in Draper, Utah launches their search engine optimization services for Salt Lake City businesses interested in finding more leads and customers online PinPoint Local @ Silicon Slopes launches their SEO services for businesses looking to leverage the power of search engines to secure new leads and customers online. Headquartered in Draper, Utah, the digital marketing agency is particularly equipped to handle the requirements of clients in various suburbs of Salt Lake City, including…

Udacity Names Google Veteran Kenny Kim as the New Chief Marketing Officer

CMO Kenny Kim Joins from Google; Brings nearly two decades of marketing experience to Udacity A leading Learning Management System (LMS) platform Udacity has appointed a new Chief Marketing Officer to lead the next phase of marketing growth for the company. Udacity announced that it has appointed Kenny Kim as its new Chief Marketing Officer effective today. Kenny Kim joins the edutech startup company from Google. At Google, Kenny served as the Global Head of Growth Marketing for Google Shopping. Marketing Technology…

How to Use Video Ads to Promote Your Businesses on Facebook

Yang Jane. Since the advent of the internet, the competition for the same audience base in generating leads, driving sales, and increasing customer attention has escalated. Digital businesses can no longer rely on word of mouth and other organic traffic to meet their sales objectives. Thus, the need for advertisement. While Content Marketing exists in various forms, video ads have proven to be the new goldmine for businesses such as game production, branding, software, and mobile application development and the e-commerce…

Diffbot Announces Access Through Microsoft Excel and Google Sheets to Supercharge Data Collection Needs

Enables users to query and return more than 1 trillion facts and 10 billion entities from across the web without the need to switch tools Diffbot - an AI startup that's indexed the entire web - today announced the availability of its Diffbot Knowledge Graph (DKG) query services within Google Sheets and Microsoft Excel to instantly power users' existing databases with comprehensive and publicly available information about companies and organizations, all with human-level discernment and zero manual research or entry.…

AdSecure Exposes How Malvertisers Exploit Users During the COVID-19 Pandemic

AdSecure, the innovative cybersecurity company monitored malicious activity from 1 March to 15 April 2020 to see how the COVID-19 epidemic was being exploited by bad actors. As millions of people are now working from home, where online security isn’t as stringent compared to office cybersecurity systems, the pandemic has created a perfect storm for malvertisers. “Malicious attacks grew exponentially alongside lockdowns and hit a peak of +116.14% on 28 March” As lockdowns began to be introduced across the globe, the number…

Growth Marketing Pro Debuts Intuitive SEO Research Tool for Google Chrome

GrowthBar for Google Chrome helps SEO beginners and pros gain competitive insights as they browse the Web Growth Marketing Pro (GMP) announced the launch of GrowthBar, an intuitive new SEO plugin for Google Chrome. GrowthBar is a Chrome extension that gives marketing professionals instant access to critical SEO data points about any website. The plugin also helps unlock the growth channels and keywords that are working for both competitors and allies alike. Marketing Technology News: IDC Publishes Future of Customers…

AdPushup Becomes a Google Certified Publishing Partner (GCPP)

The new partnership with Google will strengthen AdPushup's position as a market leader in the ad revenue optimization space AdPushup, a leading ad revenue optimization platform for web publishers, has been accepted into the exclusive Google Certified Publishing Partner (GCPP) program. For publishers, GCPP is a stamp of approval that endorses AdPushup's capability for solving complex monetization challenges, meeting the highest standards of service, and consistently exceeding publisher expectations. Marketing Technology…

transcosmos Releases “Virtual Onsite Service,” Hourly Based Ads & Website Operations Services

Boosts cost-effectiveness with hourly-based, remote operations services whilst maintaining service quality transcosmos inc. released virtual onsite services. The hourly-based services will be offered remotely (from transcosmos operations bases or from home) and will cover various digital marketing services such as advertisement and website operations. Whilst maintaining the quality of operational services at the same level as the transcosmos onsite services offered from clients' locations, the new services will boost…

Google Empowers News Publishers: Waives Off Ad-Serve Fees, Provides Direct Data Visualization Access

If you are a Breaking-News Publisher, Google is taking noble steps to sustain your digital business. In a timely financial relief to global and local news publishing sites, Google Ad Manager is waiving off ad serving fees with an immediate effect. Google announced it is waiving off ad-serving fees globally on Ad Manager for five months. With the spread of coronavirus to every corner of the world, we are seeing a surge of people going out of employment, and businesses calling it a pause on their Marketing and…

MediaKind Launches Aquila Streaming Solution on Google Cloud Platform to Power Delivery of Personalized Media Experiences

MediaKind, a global media technology leader, today announced that it has extended its partnership with Google Cloud to enable its end-to-end Aquila Streaming solution to be offered as-a-service on the Google Cloud Platform. The launch enables MediaKind customers to leverage Google Cloud’s extensive ecosystem of solutions and assets in order to globally deploy media processing capabilities and optimize the distribution of their OTT services. Aquila Streaming provides significant video bandwidth savings, low end-to-end low…

Optmyzr Launches Rule Engine for Microsoft Ads Management

New advanced tool helps pay-per-click (PPC) professionals implement their strategies for Microsoft Ads accounts with the same efficiency as Google Ads Dynamics of Internet search are shifting dramatically in the face of pressures from the COVID-19 pandemic and economic turmoil. More people are turning to Bing and Google to gather information and engage in commerce. Bing now accounts for approximately 34 percent of all web searches, requiring pay-per-click (PPC) pros to expand their use of the platform as a mainstream way…

ZoomInfo Appoints Google Chief Privacy Officer Keith Enright to Board of Directors

ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, announced the appointment of Google Chief Privacy Officer Keith Enright to its board of directors. “For nearly 20 years, Keith has been a data privacy expert, leading major internet, Fortune 500 retail and services companies as they navigate the constantly changing privacy landscape,” said Henry Schuck, Founder and CEO of ZoomInfo. “His expertise and counsel will be a huge asset for ZoomInfo as we continue in our commitment to providing customers…

Top 10 Methods to Convert Your Leads into Customers with SEO

Search Engine Optimization is a useful practice that helps us to maximize the website’s organic traffic reach. However, the methods used to improve SEO can sometimes be at odds with our CRO (Conversion Rate Optimization) strategy.  Fortunately, most modern SEO methods are fully compatible with CRO, in fact, some SEO methods can actually make it easier to convert your leads into customers. This article will cover some of the SEO methods that will make your website convert like crazy.  Page Load Time Page load time is a very…