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Tinuiti Wins Google Premier Partner Award for Video Excellence

Agency Recognized for Expertise and Innovation with Google Video Ads Tinuiti, North America's largest independent performance-based digital marketing agency, announced that it has won the prestigious Google Premier Partner Award for Video Excellence. The honor recognizes Google's Premier Partners that have demonstrated expertise and innovation with Google Video Ads to drive business results. Tinuiti was also awarded as a finalist in the "App Excellence" category. Tinuiti earned the top honors by highlighting how it has…

NMPi Appointed by Draftkings to Lead Google Strategy and Media Buying

The digital marketing specialist will launch Sportsbook and Daily Fantasy Sports products via Google Ads for the US sports entertainment, daily fantasy and betting operator Digital marketing agency, NMPi by Incubeta, announces that following a competitive pitch, it has been appointed by DraftKings, sports technology and entertainment company, to launch its Google advertising strategy. NMPi will be delivering campaigns globally across paid search, display, YouTube and Universal App Campaigns (UAC). Out of DraftKings’ main…

How to Prime Your Content for Shoppable Social Ads

In March, Instagram unveiled its in-app checkout experience, which allows users to shop without even leaving the platform. And it’s not alone - other major players are making moves to better accommodate a rising consumer expectation to shop anywhere and anytime with minimal friction. New initiatives like Google’s Shoppable image ads and Pinterest’s Shopping Ads represent a growing shift to social commerce. As the lines between channels blur and customers expect seamless interactions with brands (like the ability to…

An Overwhelming Percentage of Americans Think Money Drives Google’s 1st Page Ranking

If you are struggling to get to the first page of Google Search results, you must read what IronMonk Solutions just found out in its survey of 2000+ American respondents. An astonishingly high percentage of Americans feel that Google Page Ranking is a monetized game. 50.6% of respondents believe that it is most likely that websites would pay Google to rank on the first page during a search for a product or service. The survey results appear to highlight an increasing distrust that the average American has towards big tech…

Best Ways to Increase Inbound Leads

You’re here for two possible reasons. One – you are generating leads but not enough. Two – you aren’t generating leads at all. Whatever you are going through, this guide is for you. Your leads are the lifeblood of your business. They are the fruit of all your marketing efforts. To generate more leads from your Digital Marketing strategy, there are a few things that you must remember. Getting Found Is the Key In a survey conducted by HubSpot among 3,500 marketers, high-performers emphasized programs that get their contents…

How Google’s Rising Trust in Machine Learning Affects Ad Buys

Google recently announced two significant changes to its Google Ads policies. Both reflect Google’s increased trust in machine learning to optimize performance over time. Each promises better performance, but each requires practitioners to adjust their habits in order to make the most of them. The first change involves close variants. In the beginning, Google’s engine rolled out close variants on exact-match keywords, so that your keywords would be eligible for queries with essentially the same meaning. The most common…

RTB House Launches New Dynamic Ad Banner Creatives Called Snippet Ads

Developed by new AI Marketing Lab and Creative Labs units, Snippet Ads are hyper-relevant ads that deliver 2.5x to 3x higher click-through rates vs. static banners  RTB House, a global company that provides state-of-the-art marketing solutions for top brands worldwide, today announced the general availability of new highly effective, dynamic ad banner creatives called Snippet Ad. They were developed and tested by its AI Marketing Lab and Creatives Lab, separate units focused on leading innovation for martech solutions. The…

Google Bids Goodbye to the Average Position Metric

In advertising, there are several key questions that are always bandied around: how are our ads performing? What’s the ROI like? Are we increasing brand awareness? Marketers using Google Ads have been comfortable responding to these questions, often relying on the ‘average position’ metric but as of 30 September 2019, that metric was fully retired to make way for ‘prominence metrics’, made up of Impression Share and Impression Rate, which have been being phased in since November 2018. In the Digital Age, Why Has Content…

Olo to Enable Brand Direct Food Ordering from Google Search, Google Maps and the Google Assistant

Integration allows restaurant brands to access direct traffic from Google’s platforms Olo, the leading digital food ordering platform for the restaurant industry, announced that it is working together with Google to enable customers to order directly from restaurant brands across Google Search, Maps and the Google Assistant. The integration allows Olo’s network of more than 70,000 restaurant brand locations to be enabled on Google’s platforms so that consumers can order directly on Google from Search and Maps. Users can…

I-ON Communications Co., Ltd. Announces Google Contacts Management Service “Contact Editor” Release

I-ON Communications Co., Ltd. a wholly-owned subsidiary of I-ON Digital Corp., a Seoul, South Korea based global enterprise software company focused on delivering leading digital experience, CMS, unstructured data management and digital marketing solutions and services to mid and large private and public sector enterprises, is pleased to announce the release of Contact Editor, a Google contacts management solution. As an enterprise-class data management expert, I-ON Communications developed and is ready to launch a new…

Voleo Doubles Registered User Base with Google’s Digital Strategy Program

Voleo Trading Systems Inc., provides a further update on user acquisition as it reaches the three month milestone with Google’s Digital Strategy program. Voleo has been advertising through Universal App Campaigns since mid-June and has more than doubled its registered user base over that period. Thomas Beattie, CEO of Voleo, commented, “Voleo has surpassed eight thousand registered users in the United States, which more than doubles the base we had just three months ago. Google’s paid traffic kicked off the biggest cycle of…

In-Game Ads Needn’t Be Disruptive

Gamers don’t like it when advertising gets in the way of play, as illustrated by the furore around the unskippable ads recently introduced to NBA 2K19’s loading screen. Many game developers aren’t keen on disruptive Digital Advertising either. They work hard to create incredible gaming experiences and understandably don’t want them spoilt by intrusive, ugly, and unnatural ads. Yet advertising provides an essential revenue stream that allows developers to keep producing creative and innovative games for tomorrow’s players.…

Google Becomes Largest Player in App Marketing Space for the First Time, According to AppsFlyer’s Latest Performance Index

Facebook Maintains Top Spot in the Overall Index Power Rankings for Driving Both Quality and Higher Adoption Among Advertisers AppsFlyer, the global leader in mobile attribution and marketing analytics, released the ninth edition of the Performance Index. For the very first time, Google has surpassed Facebook in the total number of attributed installs, increasing its share of the app install pie eightfold in the last five years. Caption: Performance Index Global Volume Ranking Importantly,…

Selligent Consumer Study Reveals 69% Find It ‘Creepy’ When They Receive Ads from Voice Assistants Based on Unprompted Conversations

Global Connected Consumer Index Highlights Need for Marketers to Strike a Relevancy Balance to Deliver Personalization and Brand Value Without Alienating Consumers Global B2C marketing automation company, Selligent, published the Selligent Global Connected Consumer Index, a global study of 5,000 consumers focused on behaviors and expectations as it relates to interactions with brands. Sixty-nine percent of surveyed consumers find it “creepy” when they receive ads based on unprompted cues from voice assistants like Apple’s…

Why Google’s Zero-Click Searches Equal Zero-Sum Game for Marketers

In many ways, Marketing is survival of the fittest. It is an industry of eat or be eaten. And, in recent years, Google has been making it harder and harder for digital advertisers to eat. The search engine’s algorithm is smarter than ever before, and this means it is learning to deliver user search results without the need to click through to any given website. Featured snippets, calculators, definitions, news briefings, weather: Google is simply getting better at providing what the user wants directly from the search…

Google’s New Search Console and How It Will Kill ‘Bad’ Websites

When you launch a website, you obviously do it to rank higher on Google search. And, the first step toward achieving this goal is to link it to Google Search Console tool. Things are changing fast at Google and how it disrupts Search Advertising and Marketing tactics. Reason? Google is officially bringing down the curtains on its old Search Console and replacing it with a more powerful, personalized Search Console. The old Search console served millions of websites and billions of webpages – but they would be part of the…

How to Engage Customers Through Google Posts

With every new feature, Google is making it easier for consumers to learn more about businesses without ever leaving the search results page. Gone are the days of consumers going to a business’ website to learn the location and hours of operation. Now, Google provides that information on the search results page (SERP), along with a slew of other information - such as reviews, restaurant menus, crowd-sourced questions and answers, and now, posts from the business itself. Google Posts is a new frontier for digital…

MarTech Interview with Clint Tasset, CEO and Founder at Adswerve

"One of the biggest challenges for marketers is that there are very few Marketing Tech solutions that integrate with each other." The company has a 9-year history in media, tell us about Adswerve’s beginnings. Adswerve was born from a team of former DoubleClick employees who know the ins and outs of Google’s Marketing tools. We created Adswerve to help brands and agencies realize the full potential of the Google Marketing Platform. Since then, we have been a trusted and leading Google Marketing Platform partner and…

Socialbakers Adds Vital Ads Transparency and Control Tools to Its Platform

Socialbakers’ Paid Analytics helps brands gain complete control of their ads budget through accurate analysis, stronger data security and transparent collaboration with agency teams  Socialbakers, the unified marketing platform for enterprise brands, announced it is enhancing its marketing solutions to include paid social media oversight and control across multiple ad accounts with the introduction of Socialbakers Paid Analytics. As brands are shifting more budget to social media advertising, it becomes paramount that…

ChannelAdvisor Named Google Premier Partner Awards Finalist in Two Categories

Company Recognized for Innovative Google Shopping Ads and Helping Grow Customers' Sales Online ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, announced today it is a finalist for the distinguished Google Premier Partner Awards. This recognition marks ChannelAdvisor's first nomination in the Growing Business Online category, and its second time as a finalist in the Shopping Excellence division. The Shopping Excellence category…