Banner Before Header

AdSwerve Acquires Analytics Pros to Further Strengthen Position in Google Marketing Technology

The Denver-Based Google Marketing Platform Partner Acquired One of Google’s Largest Analytics Partners and Resellers, the Seattle-Based Analytics Pros AdSwerve, a leading Google Marketing Platform Partner, announced it has acquired Seattle-based Analytics Pros, Inc. – a top Google Analytics 360 and Google Cloud partner and reseller. This acquisition, funded by private equity investment firm Abry Partners, creates one of the only companies in the world that provides service across the entire spectrum of the Google…

Google Stops Allowing Direct Uploads of Public URLs

Google Announced That It Is Stopping URL Uploads for Indexing with Immediate Effect. What Might Have Prompted Google to Do So? When Google Webmasters tweeted about blocking public URL submissions, the news spread like wildfire. This feature was a hot favorite among Google users because it truly opened the world’s biggest search engine for people. What Is the Exact Change? Prior to this announcement, Google had enabled people to upload weblinks directly into the search engine. This permitted users to get their web pages…

Is Google’s Responsive Search Ads the Ultimate Advertising Hack You Need?

Experts are Calling The Machine Learning-powered Responsive Search Ads the Next Big Thing After 2016’s Google Expanded Search Ads Google just is rolled-out a new optimization feature for advertisers at Google Marketing Live. Termed the Responsive Search Ads, Google says that through it, the company is ‘putting machine learning into the hands of every advertiser’. “Consumers today are more curious, more demanding, and they expect to get things done faster because of mobile. As a result, they expect your ads to be…

Google, Kaon Interactive and Lenovo Disrupt Enterprise Sales With Breakthrough Standalone Virtual Reality Headset Experience

Trio Will Accelerate VR Sales and Marketing Applications for Fortune 500 Companies Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, announced that it is extending its commitment to drive virtual reality adoption in the enterprise with the Google Daydream VR standalone headset. In January at CES 2018, Lenovo unveiled an innovative Daydream VR headset called the Lenovo Mirage Solo with Daydream. A first for the Google Daydream platform, the Mirage Solo functions…

CrossInstall Launches Creatives as a Service to Develop Playable Mobile Ads for Facebook, Google, and Other Platforms

CrossInstall, a provider of programmatic interactive mobile ads, unveiled Creatives as a Service (CaaS), a new unit dedicated to producing high-quality playable ad units across major networks like Facebook, Google UAC, Snap, and others. Now, advertisers can leverage the power of CrossInstall’s highly engaging and custom-designed playable ads to expand their reach to the hundreds of millions of users across the industry’s largest platforms. CrossInstall playables enable consumers to experience an application before they…

Google to Dominate App Downloads in 2018 as Predicted by Adjust Report

The Benchmark Report Provides Detailed Insight into the App Market and App User Behavior Berlin-based app mobile measurement company Adjust recently published the results of its annual benchmark report for 2017. The data from the report was taken between January 1, 2017, and December 31, 2017, tracking 11,000 apps, with 10.7 billion installs and 1.29 trillion events analyzed across the world. Deeper coverage of countries included China, France, Germany, Japan, Russia, Turkey, UK and the US. Also Read: TechBytes with…

Google Analytics Add-on’s Leads Relationship Management is the Key to Marketing Automation Success

This Update Will Provide Website Owners and Marketers Alike With Deeper Insights Into The Types Of Companies That Are Visiting Their Website. The popular add-on to Google Analytics, designed by Fastbase, Inc., has just rolled out a major update allowing users to segment their website leads by industry. This update will provide website owners and marketers alike with deeper insights into the types of companies that are visiting their website. The new feature is especially important as CMOs discover the impact that lead…

Google AdWords to Comprehend Search Ads

Google AdWords is about to initiate multiple machine learning innovations. Out of these, ‘in-market audiences’ for search ads stands out as the most eminent. It connects businesses with customers who are actively searching, browsing and comparing the products and services they sell. According to Google “ in-market audiences analyzes trillions of search queries and activity across millions of websites to help figure out when people are close to buying and surface ads that will be more relevant and interesting to them.”…

LeadSift Partners with MetaData.io to Help B2B Marketers Run ABM Campaigns Without IP Matching

Marketers learn how to prioritize their target audiences by reaching them using MetaData’s autonomous demand gen platform without using IP address matching LeadSift, a B2B Intent Data company announces a strategic partnership with MetaData.io, the AI-powered marketing operations platform to help B2B Marketers run digital campaigns without relying on IP Matching. Marketing Technology News:  Druva and FireEye Join Forces to Strengthen Enterprise Cyber Resiliency With less than 5% of your total market actively…

Ways To Optimize Your Facebook Ads Cost During COVID-19

Advertising trends in today’s world are changing at a very rapid rate. No matter you’re promoting a mobile application or a game, you have to look for a lot of factors before making a perfect strategy. A good advertising plan can not only save you a lot of money, but it can also bring a high return on investment. Thus we can say that an advertisement plan requires the same amount of effort and attention as the development process itself. Understanding Facebook Ads: Advertising on different channels requires a deep level of…

Salt Lake City UT SEO Google Ranking Expert Digital Marketing Services Launched

A digital marketing company based in Draper, Utah launches their search engine optimization services for Salt Lake City businesses interested in finding more leads and customers online PinPoint Local @ Silicon Slopes launches their SEO services for businesses looking to leverage the power of search engines to secure new leads and customers online. Headquartered in Draper, Utah, the digital marketing agency is particularly equipped to handle the requirements of clients in various suburbs of Salt Lake City, including…

Udacity Names Google Veteran Kenny Kim as the New Chief Marketing Officer

CMO Kenny Kim Joins from Google; Brings nearly two decades of marketing experience to Udacity A leading Learning Management System (LMS) platform Udacity has appointed a new Chief Marketing Officer to lead the next phase of marketing growth for the company. Udacity announced that it has appointed Kenny Kim as its new Chief Marketing Officer effective today. Kenny Kim joins the edutech startup company from Google. At Google, Kenny served as the Global Head of Growth Marketing for Google Shopping. Marketing Technology…

How to Use Video Ads to Promote Your Businesses on Facebook

Yang Jane. Since the advent of the internet, the competition for the same audience base in generating leads, driving sales, and increasing customer attention has escalated. Digital businesses can no longer rely on word of mouth and other organic traffic to meet their sales objectives. Thus, the need for advertisement. While Content Marketing exists in various forms, video ads have proven to be the new goldmine for businesses such as game production, branding, software, and mobile application development and the e-commerce…

Diffbot Announces Access Through Microsoft Excel and Google Sheets to Supercharge Data Collection Needs

Enables users to query and return more than 1 trillion facts and 10 billion entities from across the web without the need to switch tools Diffbot - an AI startup that's indexed the entire web - today announced the availability of its Diffbot Knowledge Graph (DKG) query services within Google Sheets and Microsoft Excel to instantly power users' existing databases with comprehensive and publicly available information about companies and organizations, all with human-level discernment and zero manual research or entry.…

AdSecure Exposes How Malvertisers Exploit Users During the COVID-19 Pandemic

AdSecure, the innovative cybersecurity company monitored malicious activity from 1 March to 15 April 2020 to see how the COVID-19 epidemic was being exploited by bad actors. As millions of people are now working from home, where online security isn’t as stringent compared to office cybersecurity systems, the pandemic has created a perfect storm for malvertisers. “Malicious attacks grew exponentially alongside lockdowns and hit a peak of +116.14% on 28 March” As lockdowns began to be introduced across the globe, the number…

Growth Marketing Pro Debuts Intuitive SEO Research Tool for Google Chrome

GrowthBar for Google Chrome helps SEO beginners and pros gain competitive insights as they browse the Web Growth Marketing Pro (GMP) announced the launch of GrowthBar, an intuitive new SEO plugin for Google Chrome. GrowthBar is a Chrome extension that gives marketing professionals instant access to critical SEO data points about any website. The plugin also helps unlock the growth channels and keywords that are working for both competitors and allies alike. Marketing Technology News: IDC Publishes Future of Customers…

AdPushup Becomes a Google Certified Publishing Partner (GCPP)

The new partnership with Google will strengthen AdPushup's position as a market leader in the ad revenue optimization space AdPushup, a leading ad revenue optimization platform for web publishers, has been accepted into the exclusive Google Certified Publishing Partner (GCPP) program. For publishers, GCPP is a stamp of approval that endorses AdPushup's capability for solving complex monetization challenges, meeting the highest standards of service, and consistently exceeding publisher expectations. Marketing Technology…

transcosmos Releases “Virtual Onsite Service,” Hourly Based Ads & Website Operations Services

Boosts cost-effectiveness with hourly-based, remote operations services whilst maintaining service quality transcosmos inc. released virtual onsite services. The hourly-based services will be offered remotely (from transcosmos operations bases or from home) and will cover various digital marketing services such as advertisement and website operations. Whilst maintaining the quality of operational services at the same level as the transcosmos onsite services offered from clients' locations, the new services will boost…

Google Empowers News Publishers: Waives Off Ad-Serve Fees, Provides Direct Data Visualization Access

If you are a Breaking-News Publisher, Google is taking noble steps to sustain your digital business. In a timely financial relief to global and local news publishing sites, Google Ad Manager is waiving off ad serving fees with an immediate effect. Google announced it is waiving off ad-serving fees globally on Ad Manager for five months. With the spread of coronavirus to every corner of the world, we are seeing a surge of people going out of employment, and businesses calling it a pause on their Marketing and…

MediaKind Launches Aquila Streaming Solution on Google Cloud Platform to Power Delivery of Personalized Media Experiences

MediaKind, a global media technology leader, today announced that it has extended its partnership with Google Cloud to enable its end-to-end Aquila Streaming solution to be offered as-a-service on the Google Cloud Platform. The launch enables MediaKind customers to leverage Google Cloud’s extensive ecosystem of solutions and assets in order to globally deploy media processing capabilities and optimize the distribution of their OTT services. Aquila Streaming provides significant video bandwidth savings, low end-to-end low…