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How to Automate Your Company’s Social Media Management

There’s no reason you should spend endless hours on social media management. Learn how to automate social media management to streamline your social media strategy. Persistent social media activity is vitally necessary in today’s digital marketing environment. As I always tell my clients, however, you don’t have to expend endless hours on tweeting or crafting Instagram posts to find clothing manufacturers for your brand and build a customer base that will see your company through thick and thin. Here are some of the…

MarTech Interview with Ralph Pahlmeyer, CEO, Vestorly

"Despite the challenge to engage, customers want to hear from businesses, and those that communicate in a consistent, authentic way are winning." Tell us about your role and journey into Marketing Technology. What inspired you to start Vestorly? In 2010, I was working in financial services at J.P. Morgan and my future business partner had recently left Fisher Investments. In the swirl following the financial crisis, one of the fastest growing sectors in financial services was the surge in new RIAs as brokers were parting…

Adobe, Microsoft and SAP Announce New Open Data Initiative Details

Global Industry Partners Join Effort to Connect Data and Gather Powerful Insights Fueled by AI and Intelligent Services Adobe Summit, the industry’s leading customer experience conference, Adobe CEO Shantanu Narayen and Microsoft CEO Satya Nadella revealed additional details about the Open Data Initiative (ODI). As originally announced last September, Adobe, Microsoft and SAP have embarked on a new approach to business data that will help companies transform their customer experiences through real-time insights delivered…

TechBytes with Cristina Olmo, VP of Marketing, Wrike

Tell us about your role at Wrike and the team/technology that you handle. I’m the VP of Marketing at Wrike, and I have a areally exciting role of helping Wrike cement its status as one of the leaders in the Collaborative Work Management (CWM) space. Wrike has a unique marketing organization — we’re spread across 3 countries but still function as a single, cohesive team. That tight-knit global collaboration is powered by technology, including our own platform. Wrike, along with Slack, Google Drive, Adobe Creative Cloud and…

Top 3 Marketing Technology Platforms Used to Monitor Online Reputation

Social Media Is a Low-Cost, High-Impact Platform for Small Businesses Monitoring Their Online Reputation, but Experts Say It Shouldn't Be the Only Platform Small Businesses Use Small businesses recognize that their online reputation can impact their success. As a result, 88% of small businesses monitor their reputation online. Social media is a low-cost, high-impact platform small businesses can use to track what people say about their brand, which is why 66% of small businesses use social media to monitor their…

The Next Wave of CX Messaging Trends (From Those Who Know)

As part of Smooch’s recent State of Messaging report, we sat down with a gaggle of (32 to be exact) product, marketing and CX leaders from the world’s most innovative companies that are at the forefront of the conversational revolution. We spoke with experts from across the board; channel gatekeepers, software vendors, brand stewards and startup innovators, including those who are working directly at the CX coal face at the world’s largest organizations such as Google, Uber, and LVMH. We asked them about the state of…

MarTech Interview with Neil Morris, CEO and Founder, Grand Visual and QDOT

"As a global medium, DOOH requires a global delivery system to accelerate its adoption as a dynamic, data-driven and scalable medium with seamless workflows." Tell us about your role and how you got here. Grand Visual launched in 2005 and was the first production company specializing in digital OOH creative at the time. It was the same year that the first run of digital escalator panels was installed on the London Underground and the potential of this fantastic digital canvas was just starting to make its mark in London…

Stackla Survey Reveals Disconnect Between the Content Consumers Want & What Marketers Deliver

92% of Marketers Believe Most or All of the Content They Create Resonates as Authentic, yet 51% of Consumers Say Less Than Half of Brands Create Content That Resonates as Authentic Stackla, the world’s smartest visual content engine, released a new report, titled “Bridging the Gap: Consumer & Marketing Perspectives on Content in the Digital Age”. The study builds on Stackla’s 2017 consumer report, delving deeper into the types of content consumers create, reference and are influenced by across an array of buying…

Ogury Announces Major Updates to Its Consent Manager

Consent Manager’s Fair Choice Marks the Beginning of a New Era Where Mobile Users Are in Full Control of Their Data and Can Choose to Use It as a Currency to Access Quality Content Ogury, the leading technology company specialized in Mobile Journey Marketing (MJM), announced the launch of Ogury Consent Manager to strengthen its Mobile Journey Marketing Cloud. Ogury Consent Manager will include a game changing capability, “Fair Choice” that provides users with an alternative to pay with their data  to access quality content…

Connected TV Surges Ahead in Digital Advertising with 193% Growth, Extreme Reach Reveals in Latest Video Benchmarks Report

Q4 and Full-Year 2018 Performance Metrics Highlight How Evolving Media Consumption Trends Drive New Opportunities for High-Impact, Brand-Safe Campaigns Extreme Reach, the complete creative asset management solution for the ad industry, released its 2018 Q4 and full year Video Advertising Benchmarks report that highlights the transformative impact of connected television (CTV) platforms on the advertising industry. The report, based on metrics from the company’s platform, AdBridge, and specifically its proprietary video ad…

Survey Reveals One Million New People Online Daily; Social Media Fuels Growth Despite Industry Challenges of 2018

Digital 2019 Report from Hootsuite and We Are Social Finds Social Media Use Jumped Nearly 9% Year-Over-Year with Upwards of 3.5 Billion People Now Active on Social Media Hootsuite, the leader in social media management, in collaboration with We Are Social, the global socially-led creative agency, released Digital 2019. The eighth annual report, which examines digital trends and social media use across 230 countries and territories, uncovered that more than one million new people go online every day, and that 45% of the…

Asia Pacific Has Some of the World’s Most Connected, Mobile and Social Digital Users

We Are Social and Hootsuite’s Digital 2019 Report Also Finds 86% of Singaporeans Now Online, 76% Active on Social Media and Mobile Subscriptions – Amongst the World’s Highest We Are Social, the socially-led creative agency, in collaboration with Hootsuite, the world’s leader in social media management, released their Digital 2019 report, examining social media and digital trends around the world. Delving into data from more than 230 countries and territories, the 8th annual report finds internet users in Asia Pacific grew…

Omnichannel Messaging Specialist Smooch Launches 2nd Annual ‘State of Messaging’ 2019 Report on Conversational Business

Report Combines Insights on the Biggest Conversational Business Trends of the past 12 Months – Including Chatbots, Voice and AI – with 2019 Predictions from Leading Industry Players like Google, Uber, Hubspot, Intercom and Genesys Leading omnichannel conversation platform Smooch announced the release of its second annual report on conversational business, State of Messaging 2019. For the report, Smooch spoke with over 30 distinguished experts at the forefront of the conversational revolution — from channel gatekeepers and…

2019’s Content Strategy Primer

Revising the Basics of Content Designing & Marketing as 2019 Begins Love it. Hate it. But you can’t ignore it. Content is here to stay! Long forms, short forms or captions, the internet is impossible without content. As marketers notice dozens of blogs on the World Wide Web that present contrasting views about Content Marketing, the truth is content is (always) needed. Hence, here are a few simple pointers to keep handy while developing content — content of any kind. Step 1: Get a Reality Check Rome was not built in…

Marketing Technology Primer on “What is Sentiment Analysis”

This is Part One of the Marketing Technology primer on “Sentiment Analysis” and features the top definitions from the industry A lot has changed in the way brands market their products to their customers. However, the biggest challenge continues to haunt every marketer even in the New Year — Do I know the exact emotion or sentiment of my buyers’ group? To answer that, marketing teams are hugely focused at relying on the current crop of Marketing Technologies for Sentiment Analysis. A Quick Overview of Sentiment Analysis…

Brands Are Hard of Hearing in Europe When It Comes to Customer Listening Through Social Media Channels

New Research from CMO Council Reveals Euro Marketers Struggle to Use Social Media to Better Understand and Engage Customers Rather Than Just Measure or Amplify Their Own Campaigns Social media have become valuable sources of real-time insight into consumer sentiment and brand experience, but many marketers across Europe are still not tapping these "self expression channels" to listen more effectively to the voice of the customer. Some 40 percent of European marketers surveyed by the new CMO Council in new research…

20 Free Marketing Tools for Every Marketer

MarTech Series Talks About the Basic Attributes of 20 Tools for Marketers That Can Be Tried for Free Marketers today are exposed to dozens of tools that promise to make their lives easier, however, narrowing down on one is easier said than done. MarTech Series seeks to ease this process for the marketing community by featuring the best tools that can be tried for free as well as their paid equivalents. 1. Buffer Buffer is an easy to use tool to schedule posts on social media. Prior editing can be done to check post…

Data Analytics Adding Value for US Enterprises

ISG Provider Lens Report Evaluates 50 US Providers That Help Organizations Make Sense of Their Data and Monetize It US businesses are increasingly adopting new data analytics tools, including business intelligence-as-a-service and machine learning-as-a-service, to leverage and monetize their information, according to a new report published by Information Services Group (ISG), a leading global technology research and advisory firm. The ISG Provider Lens Data Analytics Services & Solutions 2019 Report for the US…

Billups Invests In Top Talent to Meet Growing OOH Market Demand

Billups Names Marketing Veteran Nick Wootten as SVP of Marketing, Plus Managing and Regional Director Hires in Austin, LA, Chicago, New York and Seattle to keep up with the Rapid Growth of the Business Billups, the largest independent out-of-home (OOH) advertising company in the US, announced the appointment of veteran Nicholas Wootten as SVP of Marketing, as well as the expansion of its team nationwide – with several managing and regional director hires in Austin, Los Angeles, Chicago, New York and Seattle. Nick joins…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. Twilio Names David Parry-Jones Regional Vice President of EMEA Sales Twilio, the leading cloud communications platform, announced that David Parry-Jones has joined the company as the Regional Vice President of EMEA Sales Reporting to Twilio’s SVP of Sales, Marc…