Campaign Monitor Launches CM Commerce, an Email Marketing Solution for Growing Retail Businesses

Software Provider Acquires Popular Ecommerce Company Conversio to Help Retailers Accelerate Business by Easily Implementing Advanced Marketing Strategies Campaign Monitor—a provider of powerful yet approachable email marketing software and a part of the CM Group family of brands—today unveiled CM Commerce, a new product offering built from the popular ecommerce platform, Conversio. This new product offering is designed for retail businesses interested in accelerating their growth through the use of advanced email…

PushPROS Push Notification Company Acquires Push Platform in Aimtell

PushPROS Push Notification Company, a Leader in Web Push Notification Messaging, Has Acquired the Advanced Push Notification Platform Aimtell Web push notification company, PushPROS, has recently announced the acquiring of Aimtell, founded by DJ Swanepoel in 2015. The acquisition of Aimtell will give PushPROS a complete push solution to bring to the marketplace that will serve as a powerful tool for everyone in digital marketing and the online world at large. Companies and individuals that operate in the digital market from…

Comcast Business ActiveCore Platform Enhances Digital Experience; Providing Enterprises Greater Network Control, Flexibility and Peace of…

New “Digital-First” Features – Including Amazon Alexa Voice Assistant Integration – Enhance the ActiveCore User Experience Comcast Business announced new enhancements to the digital experience of the Comcast Business ActiveCore software defined networking (SDN) platform that give enterprise users the flexibility to monitor their networks across multiple locations, branch offices or data centers anywhere, on any device or even, with the sound of their voice. The ActiveCore SDN platform now allows enterprises to take…

Deloitte Ascend Launches at Oracle OpenWorld San Francisco

New platform helps organizations accelerate digital transformation beyond cloud migration to simplify and standardize core business processes with digital enablement Deloitte announced the launch of Deloitte Ascend — a pre-configured digital accelerator built on the Oracle Cloud platform designed to drive business innovation, help improve performance, and deliver enterprise digital transformation. Deloitte Ascend is designed for clients migrating from on-premises applications to Oracle Cloud Applications and can be…

Constant Contact Expands Marketing Suite With Websites, Logos, Domains and Stores

Leader in email marketing expands platform, going beyond email, to simplify the small business journey Constant Contact, an Endurance International Group company announced that it is expanding its email marketing platform to include a powerful suite of branding, ecommerce and productivity tools. At the center of the offering is a new AI-powered website builder that includes LogoMaker, ecommerce stores, custom domain options and G Suite productivity tools. Marketing Technology News: Velocix Taps Telecoms Veteran David…

Nexsan and Tiger Technology Enter into Strategic Agreement

Nexsan Data Storage Combined with Tiger Collaborative Content Creation and Media Management Software Delivers Complete, High-Performance Workflow Platform to Business, Surveillance and Media and Entertainment (M&E) Environments StorCentric’s Nexsan, a global leader in unified storage solutions including archive and high-density storage, and Tiger Technology, a leader in storage, workflow and data management, announced a strategic reseller agreement, under which Nexsan will offer Tiger Technology Collaborative Content…

DoubleVerify Partners with Snapchat to Authenticate Media Quality

DV offers global brands media quality authentication across social media platforms – including Snapchat, Facebook, Instagram, YouTube, and Twitter DoubleVerify ("DV"), the leading independent platform for digital media measurement software and analytics, announced a partnership with Snapchat to authenticate ad viewability and prevent digital ad fraud and sophisticated invalid traffic (SIVT). Marketing Technology News: NetWise Data Launches SmartIntent Now, brands can authenticate the quality of Snapchat campaigns…

Evergent integrates its AI-driven Offer Management solution with Microsoft Azure AI to Maximize Subscriber Retention

Evergent, a market-leading provider of solutions for Revenue and Customer Lifecycle Management, announced how its Artificial-Intelligence (AI) Service using Microsoft Azure AI can help Digital Service Providers reduce churn and manage ROI spend. Marketing Technology News: PubMatic Releases Industry-First Independent Omni-Channel Wrapper Solution The Evergent platform is now integrated with Microsoft Azure AI to enable premium-entertainment service providers to:  Reduce churn by continuously understanding the consumer…

Yotpo Unveils Atlas, the New Foundation for eCommerce Marketing Experiences

Yotpo's Atlas Will Enable Brands to Double-Down on Building Loyal Customer Relationships that Feature Hyper-Personalized, Dynamic Customer Interactions Yotpo, the leading eCommerce marketing platform, debuted Atlas, a first-of-its-kind cloud infrastructure engineered to combine content, data, and an analytical engine to ultimately unlock one-to-one experiences across the customer journey. Tomer Tagrin, CEO & Co-founder of Yotpo unveils new product developments at Destination:D2C…

A Nation of Sustainable Fashion Followers; 9 in 10 Brits Seek Upcycled Garments

With Fashion Week looming this Friday, Oxfam is encouraging fans of fast fashion to forgo their frivolous shopping sprees and instead get their fix by buying second hand this September.  Research from product information management company inRiver reveals consumer attitudes to sustainable fashion lie around cost and quality – proving that brands and retailers must make it a priority to effectively communicate eco-values and appeal to what is important to their eco-conscious consumers. Marketing Technology News: NetWise…

How To Optimize Native Advertising To Grow A Business, According To New Report From DesignRush

Studies Show That Just 3 Percent of Marketers Are Truly Familiar with Native Advertising DesignRush.com, a B2B marketplace connecting brands with agencies researched exactly how to execute successful native advertising content that fosters business growth. The top 5 native advertising tips that drive results in 2019 include: 1. Properly Label Native Ads Businesses should not mislead consumers by engaging in native ads but not identifying them as such. Instead, they need to build trust by honestly labeling native ads as…

The Biggest Tech Trend of the Year is Flying Under Wall Street’s Radar

FN Media Group Presents Safehaven.com Market Commentary The Fourth Industrial Revolution is under way, and in the process, tech giants are facing an existential threat as new companies with an innovative approach to the space are vying for a piece of the pie. With everything from advertising to data collecting coming under fire, it will take a lot for these behemoths to hold onto their crowns. Mentioned in today's commentary includes:  Twitter, Inc. , Apple, Inc.,  Shopify Inc., Netflix, Inc., Cisco Systems, Inc. Big Tech…

“SAP for Me” Offers Customers a Digital Companion to Provide Centralized Transparency Across Product Portfolio

SAP SE announced the launch of the SAP for Me Web site, an online portal providing SAP customers personalized access and a transparent view of their entire product portfolio. "SAP for Me" encompasses all lines of SAP products and services, including on-premise and cloud products, and is available free of charge as an open beta version for all customers with a valid contract. SAP for Me enables customers to log in with their existing S-user. They can also use the new universal ID feature, which eases use for customers with…

Genesys Cloud Flies High with Record Sales and 70% Yoy Annual Revenue Growth

Avaya Displacements Drive 143% Increase in Genesys Cloud Sales Genesys, the global leader in omnichannel customer experience and contact center solutions, reports 70% of new customers selected cloud offerings from Genesys in the first six months of 2019. Fast adoption of the company’s next-generation customer experience platform, Cloud, is the engine driving the rapid growth. Organizations of all sizes around the world including Alberta Motor Association, JPIMedia, Kiwi.com, Lowell Group, Western Governors University…

Conviva Launches Content Insights, Introduces New Standard for Streaming Media Strategy, Promotion and Monetization Decisions

Conviva Content Insights and next generation Conviva Experience Insights expand integrated intelligence portfolio and deepen viewer journey and quality of experience optimization capabilities Conviva, the global leader in streaming media intelligence, announced the launch of Conviva Content Insights and the next generation of Conviva Experience Insights, the latest innovations in the Conviva Insights Portfolio. Conviva Content Insights introduces a new industry standard for…

Confirmit Appoints Andrew Farries as Director of CX Consulting

Highly Experienced Customer Experienced Practitioner Joins Sydney Team Confirmit has announced the appointment of highly experienced Andrew Farries as Director, Customer Experience Consulting in Australia. Based in Sydney, Andrew brings with him extensive knowledge in customer experience, customer transformation, customer strategy, human-centred design and marketing strategy. Andrew joins Confirmit, the leading global solutions provider for Customer Experience, Voice of the Employee and Market Research from the NAB…

Influencer Fraud Is a $1.3 Billion Racket, but Companies Can Protect Themselves from Being Scammed

The Lilian Raji Agency Releases “Influencer Fraud: Weeding out the Fakers, Liars and the Delusional,” a Complimentary E-Book with Detailed Guidelines to Help Companies Protect Their Marketing Budgets from Influencer Scammers. Ever since the study, “Brands Whose Instagram Sponsored Posts Had Highest Fake Follower % (>$10k Spend)” was released last year, concern over influencer fraud has dominated headlines.  Professor Roberto Cavazos of the University of Baltimore’s most recent study discovered companies are being…

System1 Teams up with Beano Artist Lew Stringer to Create a Unique Cannes Giveaway

Effectiveness prediction agency System1 has teamed up with a veteran UK comics artist to showcase its recent work on classic advertising characters as a unique cartoon strip. Lew Stringer, who has drawn strips for the Beano, Viz and Marvel Comics, and has worked on iconic characters like Lord Snooty and Rasher, worked with System1 to create an all new humour strip for the company’s Cannes giveaway. Marketing Technology News: NetWise Data Launches SmartIntent The comic is a tribute to classic British comic strips and…

Storyblocks Launches New Member Library Partner Program to Maximize Revenue for Contributors and Drastically Expand Creative Freedom for the…

New Model Provides Access to High-Quality Digital Creative Tools, While Enabling Contributors To Share in Success Storyblocks, the first and largest subscription-based stock media company, announced the launch of its new content service, its Member Library Partner Program, as it evolves its offerings to better align with the needs of content contributors and creators alike. The Member Library Partner Program provides a simple, all-inclusive subscription-based content library for the creative industry while allowing…

Tremor Video Brings Native Ads to LG Smart TVs

Tremor Video is bringing its leading video advertising platform to the award-winning webOS smart TVs from LG Electronics, the companies announced. Tremor Video provides entertainment advertisers and apps with highly visible placements that are native to the smart TV experience across millions of connected TV devices – helping them to stand out with content discoverability in the battle for share of consumer viewing time. Marketing Technology News: Shopify to Acquire 6 River Systems The ad units will run in a highly…