Verint Systems Inc., The Customer Engagement Company, announced the winners of its Engage Global Customer and Partner Awards recognizing organizations …
Freshworks Acquires Natero, a Leader in Customer Success Cloud Software
Acquisition Makes Freshworks the Industry’s First Customer Engagement Platform to Seamlessly Connect Every Customer Touchpoint from First Web Visit to …
ON24 Empowers Marketers with a 360-degree View of Customer Engagement
With 53% of marketers reporting that it’s extremely important to have access to engagement insights from webinars, there’s never been …
What to Expect When You’re Launching a Customer Data Platform in 2019
In this article, I tell about three great tips for a smooth Customer Data Platform rollout in 2019 Customer Data …
Ebiquity Plc Selects Evergage as Strategic Customer Data Platform and 1-to-1 Personalization Partner
Ebiquity’s Consulting Services and Evergage’s Technology Drive Better Customer Experiences and Engagement Across Channels and Improve Paid Media Targeting for …
BlueVenn and London Research Release Customer Data Platform Maturity Model
Survey of Large Organizations Shows CDP Uptake Now Exceeds 50% More than half of large organizations are now using a …
Adverity Achieves Amazon Web Services (AWS) Competency Designation for Digital Customer Experience (DCX) Specialisation on AWS
First Ever Austrian Based Company to be Selected for the AWS Partner Network (APN) Adverity, a leading data intelligence platform, …
Customer Lifetime Value (CLV): the MVP of Your Marketing Metrics
Understanding and Utilizing CLV Marketing Strategies Will Vastly Improve Your Business’ Growth and Profitability Customer Lifetime Value is a powerful …
Think Before the Ad using Customer Data
This guest post reveals how to capitalize on Customer Data, Campaign data and research to make informed marketing decisions. Marketers …
TurnTo Upgrades Partnership with Magento to Enhance Customer-Generated Content for Retailers and Brands
TurnTo Networks, the innovation-leader in Customer-Generated Content solutions like ratings & reviews, community Q&A, photos & videos, and more,announced its …
RevJet Announces Results of Second Ad Experience Sentiment Report Revealing Change in Sentiment, Behavior of Online Consumers
Survey Commissioned by RevJet Reveals a 47% Increase in Online Ad Attentiveness Among Younger Consumers RevJet, the only platform that …
Leadspace Announces “Leadspace On-Demand” to Extend it’s Leading B2B Customer Data Platform
Leadspace and CVENT to Demonstrate the Value of CDP for Solving the Data Challenges Inherent in Account-Based Marketing at SiriusDecisions …
Retailers Tap Oracle AI to Better Serve Customers
Notebook-Based Data Science Tools Make It Easier for Retailers to Turn Their Data into a Powerful Business Asset The competition …
Utilizing Marketing Data to Create Emotional Customer Loyalty
Throughout the buying process, each interaction a customer makes with a brand results in multiple data points. Email clicks are …
Mapp to Acquire Webtrekk, Bringing Advanced Analytics and Customer Intelligence Capabilities to Mapp Cloud
Mapp, a leading provider of cloud-based digital marketing solutions, is pleased to announce that it has signed a definitive agreement …
Movable Ink Integrates with SmarterHQ to Enhance Real-time Email Personalization with Unified, Cross-Channel Customer Data
Partnership Enables Digital Marketers to Create Personalized Visual Experiences Based on Cross-Channel Behavioral and Contextual Data Movable Ink, the visual …
Industry First: Dstillery and Fuel Cycle Partner to Give Brands Powerful Combination of Primary and Behavioral Research
Enriched Insights Open the Door to Wider Online Audience Targeting Market researchers now have access to the richest view of …
Freshworks Enriches Freddy, Its AI-Powered Omnibot, with Predictive Engagement, Enabling Proactive Outreach and Support to Win and Keep Customers-For-Life
Global Research Shows Overwhelming Demand for Proactive Service, with 69% of Customers Indicating a Clear Preference for Brands That Offer …
9 out of 10 Marketers Deploy Personalization to Improve Customer Experiences, According to New Evergage Study
Evergage’s Annual Research Report, Conducted With Researchscape International, Shows Machine-Learning Personalization is on the Rise – Expanding Opportunities for 1-to-1 …
V12 Launches Revolutionary Database of 125 Million In-Market Diners, Providing Restaurants with Groundbreaking Insight into Their Customers and Competitors
Featuring Quick Service, Fast Casual and Casual Dining Restaurant Brands V12, a leading provider of customer acquisition solutions, announced the …