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        MarTech Interview with Guy Tytunovich, Founder and CEO at CHEQ
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        MarTech Interview with David Turner, CMO at Sidetrade
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        MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
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        TechBytes with Pedro Arellano, VP of Product Marketing at Looker
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        Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare
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        TechBytes with Brice Chambraud, Managing Director at Blackbird.AI
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        Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
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        Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
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        Fireside Chat with Mike Davie, CEO at Quadrant
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        Fireside Chat with James Ontra, Co-Founder at Shufflrr
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        Fireside Chat with Cameron Church
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        Social Selling Is Risky Business: How to Mitigate the Dangers
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        How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
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        Why GDPR Changes Everything…for the Better
      • A-Z Glossary For Good TV Marketing - Part 3
        A-Z Glossary For Good TV Marketing – Part 3
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        A-Z Glossary For Good TV Marketing – Part 2
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        Turning Influencer Marketing into a Major Media Channel
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        Why the Private Sector, Not Just Governments, Needs to Take the Lead in ‘Cleaning up’ Europe’s Digital Economy
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        Best PPC Strategies for Your E-commerce Website
      • Can Positive Charity Ads Have More Impact?
        Can Positive Charity Ads Have More Impact?
      • Too Much Too Soon? How Your Digital Transformation Business Case Shows You’re Not Ready
        Too Much Too Soon? How Your Digital Transformation Business Case Shows You’re Not Ready
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      • 75 Inspiring Martech Leaders Who Are Prepared for 2020
        75 Inspiring Martech Leaders Who Are Prepared for 2020
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        5 Revelations from LinkedIn 2020 Emerging Jobs Report that Should Excite a MarTech CMO
      • Tech Fraternity Finds Inspiration in Sundar Pichai's Promotion as the New CEO of Alphabet
        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
      • Uberflip's SnapApp Acquisition Welds Personalized Content with Lead Qualification
        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
      • Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Should Learn from Rakuten Arena's Omnichannel Media Marketing
        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
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Search Results for: customer behavior

Verint Honors 7 Award-Winning Customers Achieving Remarkable Results in Customer Engagement
B2B Commerce, Customer Data Platforms, Technology

Verint Honors 7 Award-Winning Customers Achieving Remarkable Results in Customer Engagement

Verint Systems Inc., The Customer Engagement Company, announced the winners of its Engage Global Customer and Partner Awards recognizing organizations …

PRNewswireMay 23, 2019, 2:54 pmMay 23, 2019 2 803
Freshworks Acquires Natero, a Leader in Customer Success Cloud Software
B2B Commerce, Marketing Automation

Freshworks Acquires Natero, a Leader in Customer Success Cloud Software

Acquisition Makes Freshworks the Industry’s First Customer Engagement Platform to Seamlessly Connect Every Customer Touchpoint from First Web Visit to …

PRNewswireMay 22, 2019, 2:04 pmMay 22, 2019 0 646
ON24 Empowers Marketers with a 360-degree View of Customer Engagement
Marketing Clouds

ON24 Empowers Marketers with a 360-degree View of Customer Engagement

With 53% of marketers reporting that it’s extremely important to have access to engagement insights from webinars, there’s never been …

PRNewswireMay 20, 2019, 5:55 pmMay 20, 2019 3 977
What to Expect When You’re Launching a Customer Data Platform in 2019
Customer Data Platforms, Guest Authors

What to Expect When You’re Launching a Customer Data Platform in 2019

In this article, I tell about three great tips for a smooth Customer Data Platform rollout in 2019 Customer Data …

Ed WolfMay 20, 2019, 1:46 pmMay 20, 2019 2 1590
Ebiquity Plc Selects Evergage as Strategic Customer Data Platform and 1-to-1 Personalization Partner
Customer Data Platforms

Ebiquity Plc Selects Evergage as Strategic Customer Data Platform and 1-to-1 Personalization Partner

Ebiquity’s Consulting Services and Evergage’s Technology Drive Better Customer Experiences and Engagement Across Channels and Improve Paid Media Targeting for …

PRNewswireMay 16, 2019, 3:22 pmMay 16, 2019 0 701
BlueVenn and London Research Release Customer Data Platform Maturity Model
Analytics, Customer Data Platforms

BlueVenn and London Research Release Customer Data Platform Maturity Model

Survey of Large Organizations Shows CDP Uptake Now Exceeds 50% More than half of large organizations are now using a …

PRNewswireMay 14, 2019, 7:13 pmMay 14, 2019 0 756
Adverity Achieves Amazon Web Services (AWS) Competency Designation for Digital Customer Experience (DCX) Specialisation on AWS
Analytics, Customer Experience Management, Data Management Platforms

Adverity Achieves Amazon Web Services (AWS) Competency Designation for Digital Customer Experience (DCX) Specialisation on AWS

First Ever Austrian Based Company to be Selected for the AWS Partner Network (APN) Adverity, a leading data intelligence platform, …

MTS Staff WriterMay 14, 2019, 6:07 pmMay 14, 2019 0 1043
Customer Lifetime Value (CLV): the MVP of Your Marketing Metric
B2B Data, Customer Data Platforms, Guest Authors

Customer Lifetime Value (CLV): the MVP of Your Marketing Metrics

Understanding and Utilizing CLV Marketing Strategies Will Vastly Improve Your Business’ Growth and Profitability Customer Lifetime Value is a powerful …

Samuel KellettMay 14, 2019, 1:30 pmMay 9, 2019 0 1811
Think Before the Ad using Customer Data
Guest Authors

Think Before the Ad using Customer Data

This guest post reveals how to capitalize on Customer Data, Campaign data and research to make informed marketing decisions. Marketers …

Phil AhadMay 13, 2019, 10:02 pmMay 13, 2019 0 989
TurnTo Upgrades Partnership with Magento to Enhance Customer-Generated Content for Retailers and Brands
Content Marketing

TurnTo Upgrades Partnership with Magento to Enhance Customer-Generated Content for Retailers and Brands

TurnTo Networks, the innovation-leader in Customer-Generated Content solutions like ratings & reviews, community Q&A, photos & videos, and more,announced its …

PRNewswireMay 13, 2019, 9:07 pmMay 13, 2019 0 816
RevJet Announces Results of Second Ad Experience Sentiment Report Revealing Change in Sentiment, Behavior of Online Consumers
Audience Data, Native & Programmatic Advertising, Uncategorized

RevJet Announces Results of Second Ad Experience Sentiment Report Revealing Change in Sentiment, Behavior of Online Consumers

Survey Commissioned by RevJet Reveals a 47% Increase in Online Ad Attentiveness Among Younger Consumers RevJet, the only platform that …

PRNewswireMay 10, 2019, 7:15 pmMay 10, 2019 1 599
Leadspace Announces "Leadspace On-Demand" to Extend it's Leading B2B Customer Data Platform
Customer Data Platforms

Leadspace Announces “Leadspace On-Demand” to Extend it’s Leading B2B Customer Data Platform

Leadspace and CVENT to Demonstrate the Value of CDP for Solving the Data Challenges Inherent in Account-Based Marketing at SiriusDecisions …

PRNewswireMay 9, 2019, 6:26 pmMay 9, 2019 0 7556
Retailers Tap Oracle AI to Better Serve Customers
AI/ML, B2B Commerce

Retailers Tap Oracle AI to Better Serve Customers

Notebook-Based Data Science Tools Make It Easier for Retailers to Turn Their Data into a Powerful Business Asset The competition …

PRNewswireMay 9, 2019, 2:27 pmMay 9, 2019 0 590
Utilizing Marketing Data to Create Emotional Customer Loyalty
Guest Authors

Utilizing Marketing Data to Create Emotional Customer Loyalty

Throughout the buying process, each interaction a customer makes with a brand results in multiple data points. Email clicks are …

Keith LifschinMay 6, 2019, 7:19 pmMay 6, 2019 1 2471
Mapp to Acquire Webtrekk, Bringing Advanced Analytics and Customer Intelligence Capabilities to Mapp Cloud
Marketing Automation, Marketing Clouds

Mapp to Acquire Webtrekk, Bringing Advanced Analytics and Customer Intelligence Capabilities to Mapp Cloud

Mapp, a leading provider of cloud-based digital marketing solutions, is pleased to announce that it has signed a definitive agreement …

PRNewswireApril 30, 2019, 4:05 pmApril 30, 2019 0 658
Movable Ink Integrates with SmarterHQ to Enhance Real-time Email Personalization with Unified, Cross-Channel Customer Data
Analytics, Email Marketing

Movable Ink Integrates with SmarterHQ to Enhance Real-time Email Personalization with Unified, Cross-Channel Customer Data

Partnership Enables Digital Marketers to Create Personalized Visual Experiences Based on Cross-Channel Behavioral and Contextual Data Movable Ink, the visual …

PRNewswireApril 29, 2019, 7:06 pmApril 29, 2019 0 864
Industry First: Dstillery and Fuel Cycle Partner to Give Brands Powerful Combination of Primary and Behavioral Research
Audience Data, Behavioral Marketing

Industry First: Dstillery and Fuel Cycle Partner to Give Brands Powerful Combination of Primary and Behavioral Research

Enriched Insights Open the Door to Wider Online Audience Targeting Market researchers now have access to the richest view of …

PRNewswireApril 25, 2019, 4:04 pmApril 25, 2019 0 569
Freshworks Enriches Freddy, Its AI-Powered Omnibot, with Predictive Engagement, Enabling Proactive Outreach and Support to Win and Keep Customers-For-Life
CRM, Marketing Automation

Freshworks Enriches Freddy, Its AI-Powered Omnibot, with Predictive Engagement, Enabling Proactive Outreach and Support to Win and Keep Customers-For-Life

Global Research Shows Overwhelming Demand for Proactive Service, with 69% of Customers Indicating a Clear Preference for Brands That Offer …

PRNewswireApril 25, 2019, 4:03 pmApril 25, 2019 0 611
9 out of 10 Marketers Deploy Personalization to Improve Customer Experiences, According to New Evergage Study
AI/ML, Content Management

9 out of 10 Marketers Deploy Personalization to Improve Customer Experiences, According to New Evergage Study

Evergage’s Annual Research Report, Conducted With Researchscape International, Shows Machine-Learning Personalization is on the Rise – Expanding Opportunities for 1-to-1 …

MTS Staff WriterApril 25, 2019, 2:46 pmApril 25, 2019 1 1416
V12 Launches Revolutionary Database of 125 Million In-Market Diners, Providing Restaurants with Groundbreaking Insight into Their Customers and Competitors
Customer Data Platforms

V12 Launches Revolutionary Database of 125 Million In-Market Diners, Providing Restaurants with Groundbreaking Insight into Their Customers and Competitors

Featuring Quick Service, Fast Casual and Casual Dining Restaurant Brands V12, a leading provider of customer acquisition solutions, announced the …

PRNewswireApril 24, 2019, 4:05 pmApril 24, 2019 0 369

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