Maropost Unveils New User Interface

Maropost Continues to Innovate with Latest User Interface Update Maropost unveiled a fresh new user interface to their award-winning customer engagement platform. These updates include a more streamlined workflow processes, a fresh and clean user experience from new navigation to easier campaign set up, and the ability to get a true picture of customers and their engagement journeys. These updates are designed to create a world-class user experience that reflects months of user research and a commitment to always be…

Digital Marketing Agency LocalFresh Creates a Unique Hybrid Model That Will Blend Marketing Services and Technology

Agency secures strategic investment to accelerate the development of their hybrid model that combines innovative technologies with top-tier creative agency services LocalFresh, a Portland-based digital marketing agency, announced that they have acquired strategic private investors as well as IT and software engineering resources through the partnership. The funding and resources will accelerate the development of their unique, hybrid model that combines innovative technologies with top-tier creative agency services.…

Mering Launches Global Multichannel Campaign for Visit California

Digital Extension to California Road Trip Republic Ad Taps Five Media Platforms to Deliver Personalized Consumer Experiences As an extension of Visit California’s California Road Trip Republic “Born to Be Wild” commercial that launched in late 2019, consumer action agency Mering has created unique digital experiences across five media platforms including Instagram, Snapchat, Spotify, Pinterest and TripAdvisor. The multichannel campaign, which began rolling out this month in the United States, Canada, Mexico, Australia…

Stagecoach Digitalises Asset Management with Infor EAM

Infor CloudSuite EAM and Sapphire Systems Help Leading Bus Company Increase Fleet Availability and Boost Maintenance Efficiency Infor, a global leader in business cloud software specialised by industry, announced that Stagecoach, the largest bus and coach operator in the UK, has selected Infor CloudSuite EAM (enterprise asset management) in the cloud. Deployed and supported by Infor partner Sapphire Systems, the solution will help digitalise asset management at the bus company, and drive greater fleet availability to…

Databricks Simplifies the Path to Building Lakehouses for Business Intelligence and Machine Learning

With Databricks Ingest and New Partner Integrations, Data Teams Can Easily Populate Lakehouses, Which Combine the Best of Data Lakes and Data Warehouses Databricks, the leader in unified data analytics, announced an accelerated path for data teams to unify data management, business intelligence (BI) and machine learning (ML) on one platform. The new Data Ingestion Network of partners and Databricks Ingest bring data teams closer to building the new data management paradigm, lakehouse, which combines the best elements of…

Boomi Launches New Integration Center of Excellence Service to Help Enterprises Realize Their Digital Ambitions

Boomi reinvents the ICoE model to meet the needs of today's innovative, collaborative digital enterprises Boomi, a Dell Technologies™ business, announced the availability of a new ICoE service to enable an enterprise to apply best practices, company and industry guidelines, and a growing repository of reusable frameworks to the work of building and managing integrations for their business. The professional services product, developed in collaboration with leading global system integrators and based on Boomi's…

Dun & Bradstreet Launches Proprietary Buyer Intent, Increases ROI for B2B Marketing Teams

Early adopters realize 37% increase in email open rates and 20% increase in return on ad spend Dun & Bradstreet, a leading global provider of business decisioning data and analytics, announced the availability of D&B Buyer Intent, which enables B2B marketing and sales teams to unmask early-stage buying signals from companies who are in market to buy. This early detection of digital signals enables sales and marketing teams to increase the timeliness, relevancy, and impact of their go-to-market strategy. Marketing…

New Equinix Data Center Opens in Melbourne, Australia – a World Leading Smart City

Expansion of Platform Equinix supports businesses' digital transformation through interconnection Equinix, Inc., the global interconnection and data center company, announced the opening of its fourth International Business Exchange data center in Melbourne, Australia. Known as ME2, the new facility supports the growing demand for digital transformation globally, as well as Melbourne's smart city development and the interconnection needs of local customers, including The Salvation Army. Digital innovation is…

PUMA Sets Sights on New Personal Best for Customer Engagement With Emarsys

Global Sports Brand Harnesses New AI-Powered Marketing Platform to Connect the Customer Journey Across All Channels PUMA, one of the world’s leading sports brands, has announced a global partnership with Emarsys, the world’s only omnichannel customer engagement platform built to accelerate business outcomes, to enhance its delivery of uniquely personalized communications to customers across multiple channels and points of sale. Using Emarsys’s fully integrated customer data platform, PUMA will be able to unify data…

IoT Agency Sharpend Announces Capital Injection From Guala Closures to Scale Connected Packaging

SharpEnd, the London-based Agency of Things™, has signed a strategic partnership with Guala Closures Group, a world-leading manufacturer of closures for spirits and wine, and pioneer in connected caps. The deal consists of the initial acquisition of 20% of shares of SharpEnd by Guala Closures, with potential further capital injections in the company. Guala Closures will remain a minority investor while Cameron Worth, SharpEnd’s founder and current sole shareholder, will retain the majority of the company’s shares. Guala…

BIGtoken’s Holiday CPG Campaign Exceeds Client Goals, New Case Study Details

A major CPG company generates 6 to 1 return on ad spend (ROAS) and 4.5% incremental sales lift using BIGtoken's opt-in panels SRAX, Inc., a digital marketing and consumer data management technology company, released a new case study, illustrating results when one of the largest global food and beverage companies, activated BIGtoken to drive sales during the 2019 holiday season. Marketing Technology News: Connatix Research Shows Gen Z Prefers Multifaceted Content Experiences This campaign featured opt-in panels and…

TechBytes with Vanya Cohen, Machine Learning Engineer at Luminoso

Hi Vanya, from spending your time in Seattle to joining an NLP and AI technology company - what inspired you to make this journey? Growing up in Seattle, I was exposed to tech at a pretty young age. Most of my friends’ parents worked for Microsoft. I spent a lot of my free time working on little coding projects, and even started my own business developing Video game mods in high school. Movies like 2001: A Space Odyssey captured my imagination, and gave me a sense that AI was going to be an important part of the…

Retailers See Phenomenal Returns With Zappix Visual IVR During Peak Holiday Season

Retailers and eCommerce companies leveraged the leader in Digital Self-Service Solutions to transform the customer journey during the busy holiday season with Visual IVR Zappix Visual IVR customer self-service solutions contained over seventy-five thousand retail and eCommerce calls and saved retailers over a hundred thousand dollars during 2019 holiday peak season through its industry-leading digital customer service automation and visual communication. Zappix Visual IVR and On-Demand App solutions have​ helped its…

Wipro Digital Acquires Rational Interaction, Enhancing Customer Experience Offerings and Boosting Digital Marketing Capabilities

The expanded business to provide scalable, effective solutions for today's CMO Wipro Digital, the digital business unit of Wipro Limited announced that it has acquired Rational Interaction, a full-service digital customer experience (CX) company. The acquisition will scale Wipro Digital's offering for Chief Marketing Officers, connecting Rational Interaction's ability to map and orchestrate the customer journey with Wipro Digital's ability to design and build experiences at global scale. Together, the companies will…

75 Inspiring Martech Leaders Who Are Prepared for 2020

The year 2019 has been a year full of surprises that saw path-breaking mergers and acquisitions, unique product innovations, mega-funding rounds, and start-up growth. As we approach the end of a phenomenal year for martech companies, the stage is already set for the New Year 2020. We have picked 75 leaders from the ever-growing martech community who we think are a step ahead in envisioning the future and preparing themselves and others with their knowledge, skills, and team collaborations. You can subscribe to our resources…

Mobile CRM: Definitions and Industry Trends

A Mobile CRM is defined as a version of your CRM solution which can be accessed from a mobile device, smartphone, and tablet. Using CRM, you can access updated information about your customers and potential customers in real-time. All thanks to a mobile CRM app that helps your Sales-force work smarter and faster. With a mobile CRM application, you can update, synchronize and share information with all the departments in the company. With mobile CRM, you can access your business data on the go. In simple words, a mobile…

Clevertouch Marketing Listed in the Sunday Times 100 Best Companies to Work For 2020

Clevertouch Marketing, Europe’s most respected Marketing Technology consulting and service provider has been listed in the Sunday Times 100 Best Companies to Work For 2020 for the second year running. This follows the announcement of its three-star status in the Best Companies Accreditation Programme 2019 for its ‘extraordinary’ levels of workplace engagement just three months ago. At a time of rapid business expansion, this notable achievement follows Clevertouch’s 10th anniversary year. Adam Sharp, CEO and Co-Founder of…

Keys to Success in the New Data Economy

Every day there are hundreds of chances to engage with customers digitally. But research into data-driven marketing maturity by Boston Consulting Group (BCG) and Google finds only two percent of businesses use insights and technology to create useful, relevant experiences at multiple moments across the purchase journey. We are now at a tipping point where data can drive strategy and creative. Where we can use data to better understand what we say, how we say it and to whom we say it to. Understanding the relationship of…

MarTech Interview with Amy Barzdukas, CMO at Poly

"Voice and Video technology have reached the point where it’s no longer mandatory to require everyone to be in the same office." Journey into Tech Hi Amy, please tell us about your role and journey into Technology. What inspired you to take up the role at Poly? It was an interesting route. For about 16 years I held various Marketing positions at Microsoft, eventually becoming a General Manager in their Server and Tools Marketing Group. I spent a couple of years as a Vice President at HP. Then in 2015, I began a…

Booking.com Predicts the Top Travel Trends for 2020

Drawing on its expertise as a leader in travel and technology, Booking.com predicts 2020 will be a year of travel exploration like never before, fueled by technology as well as a growing sense of responsibility and deeper connection with the people and places we visit. Marketing Technology News: Syncsort Recognizes Excellence in Maximizing the Value of Data and Customer Engagement Here are the top travel trends as revealed by Booking.com for the year ahead: The rise of the 'second city' traveler Second-city travel -…