Insightly Releases Dynamic Customization Features for Better Context-Based Customer Engagement 

Insightly’s Metadata-driven Architecture Allows For Rapid Innovation on Its Customer Relationship Platform, Outpacing That of Legacy CRMs Insightly, the CRM for building lifelong customer relationships, announced its latest product release designed for modern enterprises whose unique business dynamics require greater flexibility in how they structure and access their customer data. Insightly offers a new breed of CRM that helps modern businesses of all sizes build lifelong customer relationships and grow faster than ever…

Serving it Hot: Pro Tips to Make Marketing on LinkedIn Easy

Spice up Your Marketing on LinkedIn Based on the Tips Offered by LinkedIn's Own Teams and Their Experiences Just over a year ago, LinkedIn shared their very own 'special' in-house recipe to master marketing to B2B customers. The much talked about "Secret Sauce: How LinkedIn Uses LinkedIn for Marketing" brought together ingredients for a delectable engagement between LinkedIn's content marketing, demand generation, product marketing, and ad operations teams.This opened up new opportunities in marketing on LinkedIn,…

Tech Industry Veteran Jeff Ray Named Brightcove CEO

In His Role As Brightcove CEO, Jeff Ray Would Lead The Cloud Video Market Leader to Realize Short and Long-Term Business Goals Brightcove has a new CEO. The leading provider of cloud services for video announced that its Board of Directors has appointed Hugh Jefferson (Jeff) Ray III to serve as the Company’s next Chief Executive Officer, effective immediately. Jeff Ray succeeds  Acting-CEO Andy Feinberg, who has held the position since 2017, while a search was undertaken for a permanent replacement. Andy will now…

Esri Partners with Alibaba Cloud for Location Intelligence Technology 

New Partnership Agreement Allows Esri's Excellence in GIS to Include Alibaba Cloud's Cloud Computing Expertise Esri, a leading mapping data and spatial analytics, has announced that it has entered into a partnership with Alibaba Cloud, the cloud computing subsidiary of the Alibaba Group. The new agreement will enable the partners to provide enhanced capabilities to customers seeking to implement Esri's technology on the Alibaba Cloud. Read More: Follow That Puck: Multi-Channel, Multi-Location Marketing Is Moving…

Paytronix App Upgrades Give Brands More Control Over Mobile Experience

Native Online Ordering, Self-Service Content Management System and New User Interface Streamline Mobile Engagement Paytronix Systems Inc, an innovator in mobile loyalty and online ordering applications, mobile payment, and digital communication tools, announced the next version of its branded mobile app with native online ordering, a self-service content management system and a new UI/UX. The new and improved features are designed to give brands more control over their mobile experience and to get their mobile apps up and…

How Integrating Artificial Intelligence in B2B Marketing Can Scale Your Business

Every year, new advancements in the technology space have assisted businesses by creating new opportunities for customer outreach. One of greatest technologies of our time is Artificial Intelligence (AI) which has been creating quite the buzz in the B2B arena. Even though marketers have tested the waters when it comes to machine learning algorithms, there is still major ground to be covered when it comes to predictive analytics, personalization, statistical analysis as well as lead generation. Given its potential, Artificial…

Bizzabo Surges Ahead in SaaS Industry with Its Proprietary Event Success Platform

Bizzabo Signs 9 New Partnerships, Including with Magento, Zoom Information, InsightSquared, Moz, and Namely to Operate B2B Events Bizzabo, a leading holistic events cloud, has announced further market growth into the SaaS industry with 9 new partnerships including Magento, Zoom Information, InsightSquared, Moz, Namely, RingCentral, Sisense, PayFactors, and SalesLoft. Going forward, Bizzabo will exclusively provide its event success platform to enhance each organization's ability to host impactful events that increase…

Inbenta Releases New APIs And SDKs For Its Enterprise Chatbot

Companies Gain More Power and Flexibility Accessing Chatbot Features Like Transactional Intelligence, Context Awareness, and Seamless Escalation via Inbenta's New APIs and SDKs Inbenta, the natural language search and conversational platform powered by artificial intelligence (AI), today announced the release of its new APIs and SDKs for its enterprise chatbot technology. "The foundation of all customer engagement is the ability to identify customers' needs and to deliver logical, meaningful, timely resolutions,"…

Percolate Positioned as a Leader in Gartner Magic Quadrant Analysis for Content Marketing Platforms

Percolate Leads The Pack in The First-Ever Gartner Magic Quadrant Analysis for Content Marketing Platforms; Evaluation Based on Completeness of Vision and Ability to Execute Percolate, a leading Enterprise Content Marketing Platform has been positioned by Gartner in the Leaders quadrant of the "Magic Quadrant for Content Marketing Platforms 2018". This marks the debut for any such analysis of Content Marketing platforms from Gartner. Empowering marketers to manage integrated marketing campaigns and gain visibility into…

LeanData Routing Platform Adds New Territory Management Capability

The Territory Management Capability Adds Depth and Breadth to the LeanData Routing Platform, Empowering Sales and Marketing Ops Teams to Effectively Manage Sophisticated Lead Routing Strategies LeanData, a leader in Lead-to-Account Matching, Routing and Marketing Attribution, announced a new capability that adds depth and breadth to its industry-leading Routing Platform. LeanData’s Territory Management capability empowers sales and marketing teams to execute go-to-market strategies that seamlessly automate complex…

Interview with Eric Bisceglia, VP, Go-to-Market, Voysis

"It’s important for marketers to have a comprehensive voice strategy and understand the use cases that the different voice platforms present." Tell us about your role and how you got here. What inspired you to be part of a Voice AI company? My entire career has been focused on building products and marketing them. I cut my teeth at EMC Corporation where I spent most of my time on new product launches. At LogMeIn, I was involved in building and launching a number of the company’s new product initiatives, like join.me.…

Conversocial Integrates WeChat Messaging as a Digital Customer Care Channel

Digital Customer Service Platform Helps Large Brands Scale Their Engagement with over 1 Billion Customers on WeChat Conversocial, the leading digital customer service platform, announced the addition of WeChat support–powering digital customer service capabilities for the massive Chinese social messaging network. The integration enables digital customer care teams to leverage intelligent agent routing, conversational filtering and prioritization, robust workflows, and real-time analytics to deliver digital care over…

Salesforce Integration Cloud Arrives to Build Connected Customer Experiences

Salesforce Integration Cloud Will Surface Data Regardless of Where It Resides to Connect Every System, Customer, and Device in a Whole New Way Within days of their deal to acquire Mulesoft, the global leader in CRM, Salesforce, has announced the Salesforce Integration Cloud for connected customer experiences. The company welcomed Trailblazers from more than 43 countries and 265 global viewing gatherings to its iconic annual TrailheaDX conference. This is Salesforce's third annual developer conference — for two days of…

Lucidchart Unveils Lucidchart Live App for the Quip Platform

Lucidchart Live App is Now Available on the Salesforce AppExchange Customers Can Now Benefit from the Ability to Embed Elegant Visuals and Diagrams into Any Quip Document Lucidchart is empowering companies to embed visuals in any Quip document. The visual productivity platform has unveiled Lucidchart Live App for the Quip Platform, available immediately on the Salesforce AppExchange, the world's leading enterprise cloud marketplace. With the Lucidchart Live App, users can ensure clarity, speed up collaboration, and…

Introducing Salesforce Lightning Flow: The Power of CRM Process Automation for Every CX

Customers Could Use Salesforce Lightning Flow to Build Automated Processes That Improve Data Entry and Accuracy of Form-Filling Processes At the Salesforce's annual TrailheaDX conference, the company has announced the launch of Salesforce Lightning. With Salesforce Lightning, Trailblazers can work even better, and faster, together to build apps and components via clicks or code. With a complete spectrum of tools and services — from the no-code App Builder to fully programmatic environments like Heroku — developers of all…

Remesh Secures $10 Million in Series A Funding Led by General Catalyst

Remesh to Accelerate Growth and Drive New Approach to the Multi-Billion Dollar Research Industry Remesh, the software company utilizing artificial intelligence (AI) to reinvent the way organizations conduct research, announced a $10 million Series A funding round led by General Catalyst with participation from Seed Round lead investor, LionBird Ventures. A graduate of the 2015 Barclays Accelerator powered by Techstars and a member of the 2014 FlashStarts Class, Remesh is at the forefront of the next frontier of insight…

Azuqua Unveils New Connectors for Adobe Experience Cloud at Adobe Summit 2018

Azuqua Unveils First of Many App Connectors That Enable Teams to Automate and Streamline Exceptional Digital Experiences Between Adobe Solutions and SaaS Applications Azuqua, a leader in cloud-based business automation, has announced the availability of new Azuqua connectors for Adobe Experience Cloud. The latest announcement from Adobe Summit would empower business users to create powerful integrations and workflow automation between Adobe and their other business-critical SaaS tools. Read More: Salesforce Einstein…

FedEx and Evernote to Give Keynotes at the 19th Annual Marketing Impact 2025: A Frost & Sullivan Executive MindXchange

Scott Harkins from FedEx and Andrew Malcolm from Evernote to Deliver Keynotes at 19th Annual Marketing Impact 2025: A Frost & Sullivan Executive MindXchange Frost & Sullivan is hosting the 19th Annual Marketing Impact 2025: A Frost & Sullivan Executive MindXchange, taking place on July 16-18, 2018 at the Loews Vanderbilt Hotel in Nashville, Tennessee. The event, themed In Pursuit of a Complete Reinvention of Marketing, will feature two outstanding keynote presenters from two remarkable organizations: FedEx and…

Viant’s ‘Power of the People’ Unleashes Dominance of People-Based Marketing in the US

People-Based Marketing Is Key to US Ad Industry. In a Recent Report, Viant Tracked How People-Based Marketing Is Making a Huge Impact on the US Advertising Industry In February, Viant, a Meredith Corporation people-based advertising technology company, had announced a major enhancement to their partnership with Factual, the leading location data provider. Through a direct integration, Viant customers gained access to real-time foot traffic measurement and industry-leading reporting powered by Factual’s location data…

Valassis Says, 36% of the US Shoppers Have Used a Shopping List App

 According to the Latest Valassis Report, More Than 60 Percent Say They Constantly Plan Their Purchases and 36 Percent State They Have Used a Shopping List App Valassis, a leader in activating consumers through intelligent media delivery, has released its annual 2K18 Coupon Intelligence Report. Titled “Modern Shoppers and Their Quest for Savings,” the report examines responses of 1,000 US-based consumers to determine how modern, dynamic shoppers research and make purchases, with the help of technology, online and in-store…