Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights
Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Terminus (ABM), Unica (Marketing Automation), Zeal (Content Management), Cyara (Customer experience), and Tencent Cloud (Video).
ABM teams can now greet each of their target accounts with their initial name and set up phenomenal customer support. That’s the power of Account intelligence synced with Conversational data, achieved by Terminus. Leading B2B Marketing platform, Terminus has scored another major acquisition. After acquiring the Email Signature Marketing platform Sigstr, Terminus has now acquired Ramble to enable chat-driven ABM engagement throughout the customer lifecycle. Terminus had also launched an on-page website optimization platform recently.
One of the best-known Marketing Automation platforms, Unica, is back with a bang. In its new shiny reincarnation since joining HCL Software, Unica has announced new customer-centric marketing features and automation tools.
Zeal announced it was selected to join Box’s Technology Partner Program. This new integration with Box will allow customers to access their contract data from multiple applications through Box’s vast inventory of API integrations. This enables Zeal to operate as a broker of contract data for customers who need to access their contract repositories with additional auditing and accounting systems.
Cyara, provider of the award-winning Automated CX Assurance Platform, has reached a new milestone in its partnership with Genesys, the global leader in cloud customer experience and contact center solutions. Cyara’s platform was ranked as the top revenue-generating Expert App* in 2019 on the Genesys AppFoundry, the industry’s largest dedicated marketplace focused on customer experience solutions. The accolade reflects the trend of large enterprises selecting Cyara to facilitate the adoption of DevOps methodologies in their contact centers.
Tencent Cloud and SDMC Join Hands to Launch Cloud-Based SaaS Video Streaming Services to Expand Business Globally
Tencent Cloud, the cloud computing arm of Tencent, today announced the signing of a Memorandum of Understanding (MOU) with SDMC, a global leader in the field of Digital TV, to expand their businesses in the cloud-based video streaming markets globally