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Despite Stormy Decade, Facebook Continues to Lead in Mobile Advertising and App Businesses

Facebook had a rather tumultuous decade but it can laugh its way into 2020 as the most successful mobile advertising company in the world. In a recently published mobile app data report, four Facebook-owned applications were ranked among the top most-downloaded and used applications between 2011-2019. App tracker and social media analytics company AppAnnie ranked Facebook app, Facebook Messenger, WhatsApp, and Instagram as top mobile apps. Recommended: The Untapped Digital Marketing Potential of WhatsApp Next Step in App…

Can AI-Fueled Digital Marketing Change Landscape and Fuel Growth?

Digital Marketing is not as easy as it reads. It is facing numerous challenges. With everyday growing websites, and everyone competing to rank on the first pages of SERPs, the competition has become tougher than ever. However, the rising of challenges has also given the birth of rising of new technologies. Nowadays, terms like Blockchain, Artificial Intelligence, Internet-of-Things, Machine Learning, Data Science, etc. have found their strong places in human minds across various industries at a global level. These latest…

5 Ways to Repurpose UGC in a Matter of Seconds

User-generated content is the pool of photos that customers take to post on social media for reference. Through these compositions, they want to display, not write, how they feel about a product. By and large, these visuals capture happy undertones. Here, the new owners show off the positive results they’ve accomplished since they’ve come in the possession of certain items. UGC is particularly powerful at driving Sales. More and more marketers have started to seize its potential and channel it at key touchpoints. Are new…

Alibaba Cloud Ends 2019 with Rapid Growth in APAC

Diverse growth in international customer base showing versatility of solutions Alibaba Cloud, the data intelligence backbone of Alibaba Group, announced that it has seen exceptional client base growth in 2019 across a range of industries in Asia-Pacific (APAC). This shows the adaptability of cloud technologies to meet the specific needs of different industries and how more organizations in the region are using data intelligence to redesign their operating models. This achievement is tangible evidence of the success of…

Arria Natural Language Generation Technology Expands BBC’s Coverage of UK Elections

BBC News website extends its use of artificial intelligence in semi-automated journalism, leveraging Arria NLG to help publish localized election news and results for each of the United Kingdom's 690 constituencies minutes after votes are declared Arria NLG reported that the BBC News website, through its Semi-Automatic Local Content (Salco) project, extended its use of Arria's Natural Language Generation (NLG) platform to automate the production of news coverage of the recent elections in the United Kingdom (UK).…

Behavox Announces Publication of “Radar 6”

Latest Volume Dissects Insider Risk: How to Recognize It and How to Prevent It Behavox, the market leader in data analytics software for Compliance, CRM and Risk, is pleased to announce the publication of Radar 6 – its sixth volume of Radar Magazine – which explores the various insider threats that companies face and dissects how technology can anticipate, analyze and prevent this risk. Recent studies have suggested that, on average, a breach instigated by an insider at a large corporation costs $5 million to the…

Five AdTech Trends to Watch in 2020

Digital Advertising is constantly changing with new channels, new ways of buying and new ways to measure response. Here’s what we can expect in the months ahead. While we’re still waiting for the final tally, all signs indicate that digital ad spending will, as predicted, surpass traditional ad spending for the first time. And, by most accounts, we can expect digital to continue an upward trajectory, hitting $172 billion by 2021, exceeding traditional spend by an astronomical $67 billion. Despite all the grumbling over…

Tesco Secures #1 Spot in 4C’s Annual Top 10 Christmas Ad Rankings

Nostalgia Tops Age Old Ad Traditions as Tesco’s Centenary Christmas Ad Tops This Year’s TV Ad Rankings Tesco claims top spot in the definitive third annual Top 10 Christmas Ad Rankings by marketing technology company 4C. The ranking uses artificial intelligence to determine which ads resonated the most with consumers beyond the initial premiere. This year’s analysis included 235,870 engagements with public social media posts across Facebook and Twitter between 30th November and 8th December. Tesco’s TV ad spots…

Turning Influencer Marketing into a Major Media Channel

Influencer Marketing is on track to hit $15B in investment by 2022, according to Business Insider. The premise of Influencer Marketing is easy to buy in to - collaborate with individuals that create authentic, aesthetically-pleasing content that people on Instagram “like”. There has been a lot of hype around Influencer Marketing since its inception, and for good reason; Influencer Marketing is working. According to a survey done by Mediakix, 89% of marketers find that Influencer Marketing delivers ROI that’s equal to or…

Best PPC Strategies for Your E-commerce Website

For the past decade, the proportion of people spending most of their time on the internet has continued to grow. Whether its working, studying, purchasing, and interacting, the internet has become an integral part of our daily lives. To complicate things further, today’s convenience-oriented society means customers no longer want to venture to the brick and mortar businesses to simply buy items. On the contrary, they are looking for businesses that allow them to shop at the convenience of their homes, which makes e-commerce…

Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare

Could you tell us what comes to mind when you look back at the decade, which technologies made the most profound impact on your work and career? For me, the biggest impact has been the proliferation and adoption of mobile phones. Back when I first started working in digital technology, the industry players always commented and even joked that this was going to be the “year of mobile,” but year after year that didn’t materialize. The tracking, targeting, and measurement was very fragmented, and no one really cracked what…

Avigilon Adds Appearance Alerts to Commercial Video Management Software

AI-Powered Facial Recognition Technology Will Help Commercial Customers Enhance Safety and Efficiency Avigilon Corporation (“Avigilon”), a Motorola Solutions company, announced the newest version of its video management software, Avigilon Control Center (ACC) 7.4, which incorporates artificial intelligence-powered facial recognition technology. The new “appearance alerts” capability will help commercial organizations, such as educational institutions and hospitals, accelerate response times by identifying people of…

Harvard Pilgrim Health Care Selects Merkle as its Medicare Marketing Agency of Record

Merkle will lead the execution of integrated marketing campaigns for Medicare Annual Enrollment Period acquisition efforts Merkle, a leading technology- enabled, data-driven performance marketing agency, has been chosen by Harvard Pilgrim Health Care, as its Medicare marketing agency of record. Under this agreement, Merkle’s Health Marketing Solutions group will lead the execution of integrated marketing campaigns supporting Harvard Pilgrim’s Medicare Annual Enrollment Period (AEP) acquisition efforts. Within these…

Vast Majority of UK Adults Oppose Unregulated Political Advertising Online, New Intuit Research/Norstat Survey Reveals

New poll results announced: Only 8% of UK adults believe political advertising online should be allowed without regulation 71% of Facebook users say they encounter fake news on Facebook compared with 21% of radio listeners Society divided on whether consumer-generated news has a negative or a positive impact 47% of those aged 18-24 actively share news they know to be fake An Intuit Research/Norstat poll of 1,100 UK adults last week reveals the extent to which fake news has become ubiquitous for…

AWS Announces New Analytics Capabilities to Help Customers Embrace Data at Scale

Amazon Redshift RA3 Instances Let Customers Scale Compute and Storage Separately and Deliver 3x Better Performance Than Other Cloud Data Warehouse Providers (Available Today) Today at AWS re:Invent, Amazon Web Services, Inc. (AWS), an Amazon.com company, announced significant new analytics capabilities that help customers embrace data at today and tomorrow’s scale. AWS introduced several new Redshift capabilities that bring more than an order of magnitude better query performance and deliver greater flexibility for…

TIDAL Launches “My Video Mix” For Curated Visual Playlists

Personalized Mixes Generated Using Both Audio and Video Streaming Behavior Global music streaming and entertainment platform, TIDAL, announced the launch of a new video discovery feature, My Video Mix. The playlists are generated via a proprietary algorithm influenced by human-curation from TIDAL's expert editorial team and users' streaming habits, including their audio-only behavior. My Video Mix showcases users' music tastes in a fresh, interactive way. Marketing Technology News: DevOps And Cloud Proliferation to…

Redefining Promo and Sports Highlight Creation Using AI

Promos are key for Media and Entertainment enterprises to create an audience pull. Media and Entertainment Marketing teams create promos to sell their content to a distributor/syndicator or to attract viewers towards their content on linear TV or OTT platforms. Promos are used for pre-produced entertainment content like movies and shows, news programs as well for live sports events. In the case of sports, they take on the form of what is known as highlights or highlight packages. Since promos have a major impact on…

Maoyan and Tencent Release First Report on China’s Movie Industry

Maoyan Entertainment ("Maoyan" or "the Company") (Hong Kong: 1896), a leading platform providing innovative Internet-empowered entertainment services in China, and internet giant Tencent jointly released their first report on China's movie industry, which summarizes the profound transformation of the industry by the internet. The report, titled "From Adding to Converging: Research on Movie Development in The Internet Era", was released during the 28th China Golden Rooster and Hundred Flowers Film Festival in Xiamen.…

19 Simple and Easy Ways to Market Your App Online

Hold on! That’s what we say to the time quite often. The world, as we know it, is continuously changing – sometimes for the better, sometimes for the worse. With every passing second, there are new advancements in Medicine, Philosophy, Engineering, Law, and every other discipline that we know of. The only constant in today’s era is changing. Technology Is Progressing at a Higher Rate Than Any Other Discipline However, there has never been as rapid advancement in any field as there has been in the field of Computer Science…

InfluxData Brings InfluxDB Cloud 2.0 Serverless Platform to Europe to Support Enterprise Transformation with Time Series Technology

Empowering Industry 4.0 and DevOps initiatives with powerful data analysis to optimise operational performance, improve customer experience and maximise profitability InfluxData, creator of the open source time series database InfluxDB, announced the general availability of InfluxDB Cloud 2.0 in Europe — the first serverless time series platform-as-a-service, purpose-built to meet the specialised requirements of today’s time-sensitive workloads. The launch supports the company’s expansion and focus on the region, with…