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Evolution of Marketing Technology: Showcased Through the Best Financial Communications Campaigns

It’s no secret that financial services communications has been slower to adapt to the way the digital era has impacted marketing and communications strategies. But for the past 25 years, the Financial Communications Society (FCS) has been recognizing the agencies and in-house communications professionals that have been leading the charge. The blending of marketing and technology applied to financial services can be measured through the lens of the FCS, a not-for-profit trade association founded in 1967 as the “Advertising…

From Creative Brief to Campaign Launch – Introducing Asana for Marketing and Creative Teams

New Suite of Features and Integrations with Adobe, Litmus, Dropbox and Slack Give Marketing and Creative Teams the Clarity to Create Asana, a leading work management platform for teams, announced the introduction of Asana for Marketing and Creative Teams, an end-to-end solution for teams to manage their entire marketing and design process from start to finish. The suite of new features and integrations are now available in Asana’s recently launched product offering, Asana Business. According to a 2018 survey by the…

Nativo Expands Holistic Auction to Offer the Widest Array of Demand Options to Maximize Programmatic Yield for Publishers

Leading Native Platform Becomes Industry’s First Solution to Offer a Fully Holistic Auction for Direct Sold Campaigns, Server-Side Bidders, Client-Side Bidders, Native Exchanges, Unique Nativo Demand  Nativo, the leading unified technology platform for in-feed and branded content advertising, announced that it’s enabling combined server-side and client-side demand within its Holistic Auction, enabling publishers to bring unique demand for programmatic native campaigns from their existing partners including Facebook Audience…

JET8 Launches New Mobile Marketing Dashboard for Brands and Agencies

JET8, the world’s first peer-to-peer moment marketing technology suite for agencies, announced an addition to its robust CRM platform with new dashboard features and a ground-breaking app builder experience – ‘JET8 ENTER-PRISE’. Featuring the all-new JET8 ENTERPRISE dashboard, the 100% managed services platform offers a full suite of software for mobile app building, moment marketing, mobile engagement, mobile sales and customer success, with a completely free analytics dashboard at its core. Marketing Technology News:…

Calabrio Extends Cisco SolutionsPlus Program Participation with Calabrio ONE Cloud Solution

Simplifies Expanding Cisco Contact Center Solutions with Calabrio’s Leading Cloud-Based Suite for Customer and Agent Engagement Calabrio, a leading provider of customer engagement and analytics software, announced that Calabrio ONE Cloud is now available directly through the Cisco SolutionsPlus partner ecosystem. Through the expanded partnership, Cisco customers can easily and confidently deploy Calabrio’s workforce optimization (WFO) software suite in the cloud knowing Cisco has verified compatibility with products in…

MarTech Interview with Daniel Kushner, CEO, Oktopost

"A/B testing will be a thing of the past since AI will learn what are the most effective results and recommend the right course of action." Tell us about your role and journey into Social Media Marketing. What inspired you to start a Social Media Monitoring company? In my previous role, I was the VP Marketing of Nolio, an application release automation company. All the demand gen channels we were using were measurable — all but one: organic social. I was reporting to the CEO, and he always asked me the same question:…

Integrate Acquires Listenloop and Widens Its Demand Generation Offerings

The Acquisition Blends Programmatic ABM with Demand Orchestration for B2B Marketers to Improve the Quality and Quantity of Potential Leads Integrate’s leading demand generation platform will double in strength as it acquires programmatic ABM capabilities of ListenLoop. Immediately after the acquisition, Integrate announced that it has already released a Programmatic Account-Based Marketing Solution for the B2B marketing community. Through this initiative, Integrate wants marketers to increase revenues for their brands by…

Prediction Series 2019: Interview with Jeff Greenfield, COO and Co-Founder, C3 Metrics

Tell us about your role and journey into technology. How did you co-start C3 Metrics? While working in the world of product placement and branded entertainment, I was lucky enough to meet my C3 Metrics Co-Founder Mark Hughes.  A marketing legend, Hughes convinced a town to rename themselves from Halfway, Oregon to Half.com Oregon, creating both the first ‘dot-com’ town and one of the most memorable company launches. The worldwide attention attracted eBay and shortly thereafter Half.com was acquired. With the release of…

Smartology Secures £2.8 Miliion Series a Financing, Led by Committed Capital

Adtech Company Investment to Aggressively Accelerate Global Sales, Marketing and Product Roadmap Smartology, the contextual adtech platform announces that it has closed its £2.8 million ($3.6m) Series A round of financing led by Committed Capital, the fast growth UK technology investment firm. Smartology will use the funding to fuel product development and its expansion in North America and across EMEA. Tim Steel, Chairman of Committed Capital, has joined the Smartology board as Investment Director. Smartology offers…

AT&T’s Turner and Xandr Partner on New, Enhanced Ad Opportunities Entering 2019

Companies Collaborate to Improve Precision, Performance and Delivery Speed for Advertisers Just a little more than six months after coming together under the AT&T umbrella, WarnerMedia’s Turner and AT&T’s advertising business Xandr are working together to improve the relevancy of advertising, fueled by data and content connections. “Combining insights from AT&T’s 170 million direct to consumer relationships with Turner’s terrific content and fanbase, gives us a greater ability to serve relevant…

Prediction Series 2019: Interview with Melodye Mueller, VP Marketing and Strategic Alliances, CloudHealth Technologies

Tell us about your role at CloudHealth and how you got here. What inspired you to join the company? I lead Marketing for CloudHealth Technologies. I started in April 2013, joining the founding team as they Secured series A funding. Our CEO at the time had pulled together an executive leadership team and two senior engineers to build a cloud management business that leveraged the emerging public cloud market. Why did I join? It was the people. After speaking with the CEO and Co-Founder, I got excited about the…

Micro-Influencers, Journalism’s Comeback and Live Video Top Trends for Public Relations in 2019

Affect Releases PR and Digital Marketing Predictions for the New Year As the PR and marketing landscape continues to transform, most professionals in the industry are expanding their service offerings and adapting their communications strategies to remain innovative and results-focused. With branded content on the rise and shrinking editorial staff at media outlets, communications professionals have to get more creative as they plan campaigns for 2019 and beyond. Micro-influencers, Journalism’s Comeback and Live…

Unmetric Adds Instagram Impressions & Reach Data and Campaign Intelligence to Social Media Analytics Product

Enables Social Media Analysts to Estimate Impressions & Reach of Instagram Posts, as Well as Track and Benchmark Instagram Campaign Performance Unmetric, an enterprise solution for branded content analysis and discovery, announced it added data on Instagram post impressions (number of times a post is displayed) and reach (number of people who saw a post) to its Analyze product. The company also added Instagram Campaign Intelligence to the platform. Analyze for social media analysts is one of three core Unmetric products…

Interview with Eric Lam, Co-Founder and CEO, AspireIQ

"Brands can leverage our analytics dashboards to see the impact of each piece of content on different channels in real time."Tell us about your role and journey into technology. What made you start AspireIQ? I started my career in finance and got into technology after getting my MBA at Harvard. Afterwards, I joined Pocket Gems where I served as VP of Product and managed an organization of more than 60 people that generated $80 million in annual revenue. At Pocket Gems, I realized how difficult it is for products to be…

First Tube Media Appoints Tech/Media/Music Entrepreneur Richard Johnson to Board of Advisors on Heels of Live Event Marketplace Launch

Johnson's Appointment Adds Unique Expertise as First Tube Deepens Live Event Offering First Tube Media (FTM), a live event content platform for brands, has just announced the addition of Richard Johnson to its board of advisors. Known throughout the music and technology industries for his unique foresight regarding music, technology, and media, Richard will be instrumental in advancing many of the efforts of First Tube Media. Johnson is the Founder and CEO of Eastlake Consultants, a full-service firm specializing…

6 Insights to Drive Superior Engagement and Conversion in Your Next Influencer Marketing Program

We Sat Down with Our ACTIVATE Studio Team to Review Trends and Insights We Have Seen Over the Last Quarter Work with New and Different Influencers While there is still a level of hesitation when it comes to working with smaller, up and coming influencers, we are seeing brands place more trust in working with influencers beyond the top 1%. Beyond just looking for newbies, we also encourage marketers to think beyond their traditional vertical —  whether it be a beauty brand working with pet influencers, or fashion brand…

Interview with Jerrid Grimm, Co-Founder, Pressboard

"User-generated content is amazing from an organic perspective, but when it comes to Marketing Content, using professional organizations with a level of quality reduces the risk without reducing the effect." Tell us about your role and journey into technology. What made you start Pressboard? To take you way back, I fell in love with marketing when I was 10 years old. My favorite sitcom was a show called “Who’s the Boss” and the lead character, Angela Bower, was starting up her own ad agency. I thought it was amazing that…

Interview with Victor Zabrockis, Chairman, JET8 Foundation

"We democratize influence by shifting the power from big market players and enabling everyday users to earn and benefit from their content." Tell us about your role and journey into technology. What galvanized you to start JET8? I've always been excited by the blending of design, creativity and technology. In the 90s, I created innovative websites for the fashion industry in Brazil, but having grown up in a country with such disparity between the rich and poor — I wanted to apply my passions to something more worthwhile.…

Partnership TechBytes with IBM Watson’s Hillary Henderson and IRIS.TV’s Richie Hyden

(Left) Hillary Henderson Sr. Director, Product Strategy and Management at IBM Watson (Right) Richie Hyden Co-Founder & Chief Operating Officer at IRIS.TV Many media companies have robust video content archives, but don't understand what they have because the metadata is terrible. In this context, we spoke to Hillary Henderson, Sr.Director, Product Strategy and Management at IBM Watson, and Richie Hyden, Co-Founder & Chief Operating Officer at IRIS.TV, to understand why they chose to jointly build a video…

Interview with Melodye Mueller, VP Marketing and Strategic Alliances, CloudHealth Technologies

"We are pushing the envelope with our data and looking for ways to leverage ML and AI to provide us with even better insights and the ability to predict what our target audience wants."Tell us about your role at CloudHealth and how you got here. What inspired you to join the company? I lead marketing for CloudHealth Technologies. I started in April 2013, joining the founding team as they secured Series A funding. Our CEO at the time had pulled together an executive leadership team and two senior engineers to build a…