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Salsify and Snap36 Partnership Creates Seamless Experience for Image Upload and Management to Help Brands Win on the Digital Shelf

Partnership Adds Direct 360-Degree Image Integration for Walmart.Com to the Salsify Platform Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, and Snap36, the market leader for rich and interactive 360-degree product experiences, announced they have entered into a partnership that delivers a unique imaging experience enabling brands to manage, capture, and distribute 360-degree images and scale efficiently and affordability. Through its integration with Snap36 and…

Citrix a Leader in Digital Workspace Solutions

Company recognized as frontrunner in all technologies required to create simple, intelligent work experience that engages employees and empowers them to perform at their best Work today is broken. It requires too much technology that’s too hard to use. Distractions from emails, texts, Tweets, Slacks and all the channels we need to use to get things done are relentless. And traditional models don’t provide the flexibility that modern workers demand. Plenty of solutions aim to fix parts of this. But Citrix Systems, Inc. has…

RhythmOne Launches Self-Serve Tools for Premium Publishers to Activate Programmatic Deals Across Channels

New Partner Hub provides an intuitive dashboard and streamlined workflow, helping publishers maximize revenue potential while benefiting from reduced tech fees RhythmOne LLC, a Tremor International company, launched a new set of self-serve tools for publishers to activate programmatic deals across connected TV (CTV), video and banner inventory via deal IDs — providing enhanced reporting and transparency to help maximize yield for their premium inventory. To access the tools, the company also launched its new Partner Hub for…

5 Digital Marketing Trends That Will Shape 2020

2019 was a whirlwind, especially for tech-savvy marketers on the lookout for the next critical trend. It’s easy to feel like your organization is a perpetual motion machine, jumping from one project, activation, or campaign to the next. But with the year over, it’s wise to take a moment to refocus on the big opportunities and challenges marketers face in 2020 and some of the organizational hurdles they’ll need to overcome in order to meet them head-on. A Big Focus in 2019 Has Been Around Marketers’ Understanding of the…

Verint’s Unified VoC Solution Named Winner in 2019 Digital Innovation Awards

Recognized as Best and Most Innovative Solution for Customer Engagement Excellence in Ventana Research’s 12th Annual Awards for Technology Pioneers Verint Systems Inc., The Customer Engagement Company, announced that its Unified Voice of the Customer™ (VoC) product has won a Digital Innovation Award for 2019 from Ventana Research. Unified VoC, part of the Verint Experience Cloud, took first place in the Customer Excellence category, which honors a technology vendor that best exemplifies innovation in applications and…

Zixi Recognized For Industry Excellence By TV Technology And Digital Media World Publications

Zixi Named a Winner for its Software-Defined Video Platform and ZEN Master Control Plane Zixi, the industry leader for enabling dependable, live broadcast-quality video over IP, has been recognized with two industry awards: the Gold Award in the category of IP Broadcast Solutions – Distribution from Digital Media World, and a 2019 Product Innovation Award from TV Technology. The cutting edge Zixi Software-Defined Video Platform was named the Digital Media Awards' Gold Winner in the category of IP Broadcast Solutions –…

memBrain Appointed As Digital Brand Licensing Partner For Church & Dwight

Agreement reflects consumer goods manufacturer's commitment to bring digitally-driven brand extensions to innovative markets memBrain LLC, a leading global strategic marketing company headquartered in Los Angeles, California, has been appointed by Church & Dwight Co., Inc. as its brand licensing partner for new digital physical product categories, services, informational products, and other unique brand extensions, positioning the company for growth in innovative new markets and distribution channels. Church &…

SAP Commerce Cloud and Minsait’s Onesait Hospitality Suite Improve Digital Experiences for Travelers

SAP SE and digital transformation consultancy Minsait, a division of Indra, announced the integration of Minsait’s Onesait Hospitality suite into the travel accelerator for the SAP Commerce Cloud solution to enable hotel chains to better serve travelers with new products and services available in a single commerce system across various channels, such as mobile, social or websites. Marketing Technology News: Where Do Marketing Teams Fail with Customer Experience Efforts? “Tourists today want to conveniently reserve their…

AdColony Partners with Digital Commons to Elevate Mobile Ad Experience in New Zealand

Leading International Mobile Video Ad Provider and Regional Marketing Expert Will Bring New Digital Channels and Creative Executions to Brands and Agencies in the Country AdColony, the in-app marketplace for brands, and Digital Commons are pleased to announce a partnership to offer AdColony’s award-winning mobile ads to advertisers in New Zealand. The agreement brings together AdColony’s award-winning Instant-Play™, Aurora™ HD Video and Playables technology and Digital Commons’ reach and expertise in the growing mobile…

New Company, Trupayments, LLC, Launches Grail® Technology Platform to Power Personalized Digital Marketing, Shopping and Retailing Solutions

Initial products, tru Shop-by-Payment® and tru RideItNow Serve Automotive, Powersports and RV Verticals Automobile Consumer Services, Inc. (ACS), announced it has established truPayments, LLC, a financial technology company. In 2017, ACS engineers began building a new platform, GRAIL®, replacing its 11 year old DriveItNow® web application. When completed, GRAIL® will be the most robust personalized marketing, shopping and end-to-end digital retailing solution in the marketplace. ACS formed truPayments, LLC. to…

Confirmit Announces AI-Driven Digital Experience Solutions

Confirmit has announced a tranche of new features to its Confirmit Horizons platform. Together, they provide a seamless digital experience that delivers richer insights from Customer Experience and research programmes. The latest innovations simplify the challenges of understanding and acting on digital feedback. The major developments include new partnerships with Brandwatch and Tealium, a new Digital Feedback module for easily configuring web and app intercepts, and enhanced, AI-driven text analytics. This combination…

Predictions Series: Top 10 Trends in Digital Advertising in 2020

As we approach the “visionary” year of 2020, we took a look at what the New Year has in store for the Digital Advertising industry. Here are key things to watch out for as you plan ahead and finalize your Marketing budgets. 1. Amazon Hits Its Stride 2019 was a phenomenal year for Amazon, supported by a record-breaking Prime Day and a highly successful back-to-school season. Brands have begun to understand the power of advertising on Amazon and the unique opportunity it offers to capture people at the beginning of their…

Digital Agency Webit! Becomes Agillic’s First Service Partner in Germany

Dresden Digital Agency, webit!, expands its range of solutions in the field of marketing automation with the Agillic Customer Marketing Platform. Agillic, a Nordic market leader of AI-powered Marketing Automation Software, delivers data-driven and hyper-personalised communication along the individual customer journey. Webit! is Agillic’s first service partner in Germany. "For our customers, Agillic is an excellent choice to automate and optimise real omnichannel marketing with state-of-the-art AI. We chose this dynamic…

VidMob Partners With Meredith Corporation’s REAL SIMPLE To Produce & Distribute Original Digital Video Campaign To Benefit NYC…

First-Ever Collaboration Between Creative Tech Platform & Iconic Publishing Brand Will Raise Awareness and Drive Donations for Nonprofit's Holiday Gift Drive VidMob, a first-of-its-kind full stack creative technology platform, announced its first-ever partnership between its non-profit arm VidMob Gives and Meredith Corporation's REAL SIMPLE, to launch a digital video campaign on behalf of Win, the largest provider of shelter and safe, supportive housing for families in New York City. The campaign—donated in full by…

Voice Technology: What It Means for Digital Marketers

As the field of Digital Marketing is constantly evolving, emerging technologies can have a powerful impact on the industry. Voice technology seems poised to become the next great disruptor, but there’s still a lot of discussion around how Voice technology will affect the various Digital Marketing platforms and to what extent. The State of Voice Technology Recently, Campaign Monitor surveyed more than 400 people on the ways they use Voice technology and found that the adoption of it is growing, with 78% of respondents…

Top 5 Best Digital Marketing Agencies in Dubai

Marketing has been the name of the game for decades now. You can have a good product but if your customers don’t know about that product, or why it's good then you won’t be selling any of those, hence Marketing. A Digital Marketing agency is the need of the hour when it comes to Marketing in the 21st century. The target audience of 2019 is spending most of its time on the internet and Digital Marketing allows you to target those people using popular social media platforms, websites and other advertisement channels. With…

Virtual Digital Assistant Use Cases Expand in the Enterprise Sector, Driving Software Revenue to $8.9 Billion in 2025, According to Tractica

Customer Service, E-Commerce, Business Applications, and Healthcare are Identified as Growth Areas for Virtual Digital Assistants Significant advances in combining natural language processing (NLP) with other forms of artificial intelligence (AI), primarily machine learning and deep learning, are making enterprise virtual digital assistants (VDAs) more intelligent and useful. Over the next 3 to 5 years, natural language AI will continue to improve and sentiment and emotion recognition AI will evolve. According to a new…

Digital Engagement Drives Asset Manager Firm Selection by Advisors, J.D. Power Finds

American Funds, JP Morgan, BlackRock and Franklin Templeton Score Highest in Digital Engagement with Advisors Against a backdrop of shrinking fees, rising costs and thinning ranks of wholesalers, digital communication has become the most effective way for asset managers to connect with and influence the investment decisions of financial advisors. According to the J.D. Power 2019 Advisor Digital Engagement Study,℠ released today, financial advisors who report high levels of digital engagement with a specific asset…

LivePerson Debuts SocialConnect and EmailConnect to Help Brands Manage All Digital Customer Interactions in One Place

New solutions allow brands to deal with massive volume and shift customers to more effective messaging channels LivePerson, Inc., a global leader in conversational commerce solutions, announced the launch of SocialConnect and EmailConnect, bringing social media and email into the industry-leading LiveEngage platform. This debut gives brands the ability to easily manage customer conversations regardless of the channels where they occur — all in one place. Through SocialConnect and EmailConnect, brands can now manage the…

G5 Launches New Cross-Channel Spend Optimizer That Improves Digital Advertising Performance Up To 25%

New Technology Uses Multi-Touch Attribution to Predict and Maximize Conversions G5, the leader in real estate marketing optimization, is launching Cross-Channel Spend Optimizer that improves digital advertising performance up to 25% and reduces cost-per-click by as much as 15%. An integral part of G5 Smart Digital Advertising, Cross-Channel Spend Optimizer uses advanced multi-touch attribution (MTA) to predict best advertising outcomes and automatically allocate daily ad investments across the campaigns, networks and…