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Smartly.io Powers Digital Advertising Innovation and Automation on Pinterest

Smartly.io advances its Pinterest solution, enabling brands to innovate and diversify their marketing mix across social channels Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced new innovative capabilities to its Pinterest solution. In close partnership with Pinterest, Smartly.io advanced its offering on the platform to enable brands to innovate and connect with customers in entirely new ways. Pinterest is increasingly becoming an attractive platform for…

Magnolia Announces New 6.2 Release, With First Ever Headless Digital Experience Hub

Magnolia today announces the launch of Magnolia 6.2, the latest version of its leading content management system (CMS), designed to manage connected experiences. Along with a series of new features, Magnolia 6.2 provides a headless digital experience hub, which aims to take managing digital experiences in headless and omnichannel environments to the next level. Within the hub, marketers can use Magnolia’s Visual Single-Page Apps Editor to re-use content across all channels and digital touchpoints, while maintaining…

Acuant and IdentityMind Union Creates a Global Leader in Digital Identity Proofing and Verification

AI Powered Identity Platform offers Broadest Global Coverage with API Integration for Omnichannel Transactions Acuant, a leading global provider of identity verification solutions, today announced it has finalized the acquisition of former strategic partner IdentityMind, creator of Trusted Digital Identities. Expanding its reach across the digital identity lifecycle, Acuant will combine its award-winning Trusted Identity Platform for identity proofing and verification with IdentityMind's top-performing Digital Identity…

SEMrush, a Leading Digital Marketing Toolkit, Introduces New Tool: Traffic Jet.

SEMrush, a leading digital marketing toolkit, announces the launch of a new tool: Traffic Jet. The tool offers considerable advantages for small and medium businesses to generate highly convertible leads and increase sales; agencies to bundle advertising services with current offerings; and affiliates to expand revenue streams. Traffic Jet is designed to fully automate traffic acquisition and get instant access to hundreds of premium traffic sources, including Google Search & Display, Microsoft Advertising, Facebook,…

Boston Digital Expands Leadership with Digital Marketing and Sales Veterans, Morgan Wallace and Bill Carino

Boston Digital, a leading digital marketing agency, has added two industry veterans to its roster. Bill Carino has joined the firm as Head of Sales and Marketing, and Morgan Wallace has joined as Director of Digital Marketing Boston Digital, a leading digital marketing agency, has added two industry veterans to its roster. Bill Carino has joined the firm as Head of Sales and Marketing, and Morgan Wallace has joined as Director of Digital Marketing. Carino will focus on helping prospective clients across verticals assess…

365 Connect Assists Customers in Implementing Social Distancing With Digital Solutions in the Wake of COVID-19

365 Connect, a leading provider of award-winning digital marketing, leasing, and resident service platforms for the multifamily housing industry, announced the company is offering its messaging system at no additional costs to its customers. The platform enables the exchange of real-time text and email messages with prospects and residents to assist property managers in implementing social distancing in the wake of COVID-19. Marketing Technology News: Aternity Expands Executive Team With Seasoned Industry Leaders While the…

TCS Launches Business Ecosystem Integration Services to Accelerate Digital Integration Across Enterprises

Tata Consultancy Services' Offering to Help Enterprises Drive Innovation Beyond their Organization Boundaries by Integrating Ecosystems Tata Consultancy Services (TCS), a leading global IT services, consulting and business solutions organization, has launched the Business Ecosystem Integration Services (BEIS) suite, to help businesses integrate with larger ecosystems and create new customer-centric, augmented offerings. In a Business 4.0™ world, enterprises are reinventing their business models to create new products…

Majesco’s New Research Report Highlights Digital Transformation by Industry Leaders with a New Era of Core Systems, Next Gen…

Savvy leading insurers are transforming the business to better serve customers, launch new, innovative products, expand market reach with new channels and optimize operations with technology that ultimately reshapes business with new core, next-gen technologies and ecosystems Majesco, a global leader of cloud insurance software solutions for insurance business transformation, announced the release of Insurance Digital Transformation: A New Era of Core Systems, Next Gen Technologies and Ecosystems, a complementary report…

Tech Mahindra and Innoveo Drive Digital Transformation to Enhance Customer Experience Globally in Insurance, Banking and Wealth Management

Collaborate to leverage the No-Code Platform to accelerate the launch of custom-built applications without software coding in real-time across all insurance, banking and wealth management sectors Tech Mahindra Ltd. a leading provider of digital transformation, consulting and business reengineering services and solutions, with Innoveo, announced that the enterprises will partner to drive digital transformation to enhance customer experience globally in Insurance, Banking and Wealth Management.  Through this partnership,…

Ascential Acquires Yimian Data as Part of Edge by Ascential, Delivering Leading Innovative Digital Commerce Solutions Worldwide

The enhanced Edge by Ascential business adds deeper Chinese innovation and analytics in digital commerce to its global AI-powered data analytics, empowering brands with the knowledge to win in digital commerce Ascential, the specialist global information company, has acquired Yimian Data (renamed 'Yimian by Ascential' after the acquisition, hereafter referred to as 'Yimian'), a leading AI-powered digital commerce data solutions provider from China, and has integrated it as a division of Edge by Ascential, its digital…

Build-A-Bear Plans to Accelerate its Digital Transformation with Salesforce

Build-A-Bear expects to leverage real-time data and analytics from Salesforce Customer 360 to deliver personalized, cross-channel guest experiences and drive its growth Salesforce, the global leader in CRM, announced an expanded relationship with Build-A-Bear Workshop, Inc. Build-A-Bear has selected Salesforce as its strategic partner in digital transformation as it plans to diversify its retail portfolio, evolve its business model, and build stronger relationships with consumers. Against a backdrop of unprecedented…

Ardeshir Akhavan Comments on Innovations in Digital Advertising Technology

While traditional channels still contributed over half of global advertising revenues in 2018, digital has become the star player in the past decade, with advancements in technology continually raising the bar for creatives along with providing new opportunities for marketers. "The advent of mobile devices, faster internet speeds, improving display characteristics, and increasingly accurate analytic tools are among the key drivers of transformation within the advertising landscape. In the coming years, technology will…

As Brands Fight For Commerce Success, Salsify Grows Customer Base Through Its Commitment To Helping Them Win on the Digital Shelf

Major product expansion, acquisition of B2X Partners, second consecutive year on Deloitte’s Fast Technology 500, opening of Chicago office highlight another year of significant growth for Salsify Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, announced it crossed 685 customers, representing thousands of brands, and 400 employees worldwide in 2019. In its commitment to helping brand manufacturers win on the digital shelf, the company acquired B2X Partners to reaffirm its…

SocialChorus Connects the Digital Workplace and Unifies Enterprise Analytics with Microsoft Office 365

SocialChorus, a global workforce communications and intelligence platform, announced it is deepening its integrations across Microsoft Office 365, including a new Microsoft Teams offering. Enterprise customers can now centralize publishing in the SocialChorus Studio and allow their diverse group of employees to receive information across Microsoft Outlook, SharePoint and now Teams. The central point of publishing allows targeting and re-targeting across the employee endpoints as well as unified insights and analytics.…

Contentful Releases App Framework: the New Standard for Assembling Digital Experience Platforms

Today’s most innovative companies assemble their DXP, rather than buying a one-size-fits-all suite Contentful, the global leader in headless content management, announced its App Framework — the new standard for companies to build a best-in-class digital experience stack, as opposed to buying a monolithic suite. This approach has been validated by Gartner, which found a 28-point preference for a stack over an integrated suite. Brands that assemble their own stacks maximize flexibility and agility to deliver digital…

Digital River Announces $50 Million in Incremental Funding to Accelerate Evolution as a Global Ecommerce Enabler

Digital River, the most experienced global ecommerce enabler for established and fast-growing brands, announced today that it has raised a total of $50 million in incremental funding to accelerate its transition into a premier provider of API-based global ecommerce solutions. The investment, led by Siris Capital Group, LLC (“Siris”) and with participation from several of Digital River’s existing co-investors, will help Digital River accelerate the development of its modular offering that enables brands to create…

Ringier Africa Digital Publishing (RADP) Unifies All Its Brands Under the Company Name PULSE

With the unification, the former RADP group of assets will now be known collectively as Pulse across Africa Ringier Africa Digital Publishing (RADP) (RADP.Africa), one of Africa’s leading media groups is unifying its assets across the continent - to form one integrated media company under the Pulse brand. With the unification, the former RADP group of assets will now be known collectively as Pulse (Pulse.Africa) across Africa. Its digital media arm 'Pulse' will retain its Pulse.ng (Nigeria), Pulse.com.gh (Ghana) and …

GenAlpha Partners with Enceiba to Enable B2B firms in Their eCommerce Capabilities Across All Selling Channels

GenAlpha partners with Enceiba, a leading B2B Amazon consultancy and optimization firm, to help manufacturers embrace multiple sales channels and succeed in our digital world. GenAlpha Technologies has partnered with Enceiba to provide a powerful synergy of B2B eCommerce and Amazon knowledge and capabilities to assist manufacturers. Enceiba offers a variety of consulting services designed to allow B2B businesses to optimize their Amazon selling channel. GenAlpha and Enceiba will collaborate on customer projects, utilizing…

MarTech Interview with Richard Jones, CMO, Cheetah Digital

"Customers don’t want brands snooping on them and inferring what they like. Brands must adapt to a new, non-invasive way of reaching consumers." Journey into Tech  Hi Richard, tell us about your role and journey into technology. What inspired you to take up the role at Cheetah Digital? Before Cheetah Digital, I started my career in Sales. Over time, success in Sales led me to other avenues of business including Marketing and Strategy. Learning from these experiences gave me the background and knowledge I needed to…

Tips for 2020: Reshape Physical Stores for the Digital Age

There is little doubt that every retailer needs to be considering some kind of transformation. The UK just suffered its worst year for retail sales by some measures and the industry has been in a state of rapid evolution for years. For retailers, like H&M, with large, physical footprints, leveraging a brick-and-mortar network to better serve customers makes a lot of sense. Consumers expect to be able to buy and return items on multiple channels. They want to be able to buy what they want when they want to and on the…