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G5 Launches New Cross-Channel Spend Optimizer That Improves Digital Advertising Performance Up To 25%

New Technology Uses Multi-Touch Attribution to Predict and Maximize Conversions G5, the leader in real estate marketing optimization, is launching Cross-Channel Spend Optimizer that improves digital advertising performance up to 25% and reduces cost-per-click by as much as 15%. An integral part of G5 Smart Digital Advertising, Cross-Channel Spend Optimizer uses advanced multi-touch attribution (MTA) to predict best advertising outcomes and automatically allocate daily ad investments across the campaigns, networks and…

New Report Names Sitecore a Strong Performer in Digital Asset Management for Customer Experience

Independent Research Firm Cites Sitecore DAM's Strengths in Scalability and User Interface Sitecore®, the global leader in digital experience management software, announced the company's recognition as a Strong Performer among the most significant digital asset management (DAM) providers by Forrester Research, Inc., in the analyst firm's new report: "The Forrester Wave™: Digital Asset Management For Customer Experience, Q4 2019." "Sitecore's strengths are in its scalability and user interface," states the report.…

TAG Study Shows 88% Less Fraud in TAG Certified Distribution Channels, Notable Improvement Over Prior Year

According to 614 Group Analysis, Fraud Rates in TAG Certified Channels Dropped from 1.68% to 1.41%, as Industry Adopted Higher Standards The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, released the results of its 2019 benchmark fraud study. The study shows the industry's continued success in reducing fraud within TAG Certified distribution channels at a time when many more participants in the digital advertising supply chain…

TAG Study Shows 88% Less Fraud in TAG Certified Distribution Channels, Notable Improvement Over Prior Year

According to 614 Group Analysis, Fraud Rates in TAG Certified Channels Dropped from 1.68% to 1.41%, as Industry Adopted Higher Standards The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, released the results of its 2019 benchmark fraud study. The study shows the industry's continued success in reducing fraud within TAG Certified distribution channels at a time when many more participants in the digital advertising supply…

Adams Street Partners and Sapphire Ventures Lead $40 Million Investment in Punchh to Power Digital Transformation of Brick-and-Mortar Retail

The investment will accelerate the development of Punchh's customer AI technologies while optimizing its solutions for new retail verticals Punchh, the leader in customer marketing solutions for physical retailers, announced it has raised $40 million in a Series C funding round led by Adams Street Partners and Sapphire Ventures, with AllianceBernstein also participating in the round. The new funding will be used to further augment Punchh's AI capabilities as it expands into new verticals such as convenience stores and other…

DoubleVerify Acquires Ad-Juster, the Leading Data Platform for Digital Publishers

Combination creates powerful data platform across sell-side & buy-side ecosystem DoubleVerify ("DV"), the leading independent platform for digital media measurement and analytics, announced the acquisition of  Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers. Ad-Juster services deliver the data transparency and insights publishers use to optimize their ad revenues across comprehensive direct and programmatic sales channels. Most large digital publishers rely on multiple marketing…

Evergage Named a Leader Among Digital Intelligence Platforms by Independent Research Firm

Evergage's Platform Is Designed to Identify, Understand and Engage with Customers on a One-to-One Basis Across Channels - with Report Noting That 'Evergage's All-in-One Approach Delivers Customer Centricity' Evergage, The 1-to-1 Platform company, announced that Forrester Research, a leading global research and advisory firm, has ranked Evergage a Leader in its new report "The Forrester Wave: Digital Intelligence Platforms, Q4 2019." Evaluating "the nine most significant" providers, the report notes that "Evergage's…

The 5 Best Online Tools for Boosting a Brand’s Digital Presence

In today’s digital age, being online (in some way or another) is the best way to reach your customers. Yes, print ads and listings in the Yellow Pages can still be useful for some ventures, but people are getting online to research new brands and products more often than ever before. Building a strong online presence is a great way to find the customers you want. However, this also means your competition is right there with you. If every business is online, how do you stand out? Here are my best tips for boosting your…

TTEC and LivePerson Form Strategic Partnership to Fuel AI-Powered Digital Transformation for Enterprises

TTEC Holdings, Inc., a leading digital customer experience technology and services company focused on the design, implementation and delivery of transformative solutions for many of the world's most iconic and disruptive brands, and LivePerson, Inc., a global leader in conversational commerce solutions, announced a strategic partnership to redefine the customer experience with digital engagement, messaging, and AI-driven automation. The TTEC-LivePerson partnership brings together two customer experience pioneers to help…

ERA Shields Boosts Digital Marketing Efforts with Adwerx

Program Automates Ads That Launch as Soon as Property Hits the Market ERA Shields Real Estate, one of the most established and respected real estate firms in Colorado Springs, launched a digital advertising program for their newly listed properties. The Adwerx Enterprise Automated Listing Advertising Program generates digital ads on properties as soon as they are listed. Adwerx ads are formatted for maximum efficiency and deliverability, displayed to a preselected target audience based on location and online browsing…

SharpenDB Collects and Converts Customer Data from Multiple Systems, Channels Into Easy-to-Read Charts, Tables and Columns to Maximize the…

Sharpen Technologies, developers of the agent-first contact center platform, announces the release of SharpenDB, cloud-native storage that allows users to digitally transform their data from multiple systems and channels into easy-to-read custom charts, tables and columns, optimizing the agent and customer care experience. In conjunction with Sharpen’s dynamic IVRs and easy-to-use tools, SharpenDB enables users to quickly access and analyze data, identify issues and cater to the customer all within a secure and accessible…

Why Your Business Needs a Digital Content Strategy

There was a time when a professional-looking website was the only digital asset a business needed to worry about. With that in place, a multi-location retail brand or restaurant could rest assured that when people found their business online, they would see a polished, controlled digital presence. Then came review sites and geo-specific content hubs like Yelp and TripAdvisor. As this gained traction, they started to rise to the top of search results for local businesses. Suddenly, every guest or customer was also a…

SmartSoft Integrates Digital Element’s IP Geolocation Technology to Bolster Fraud-Prevention and Anti-Money Laundering Solutions in Latin…

Company Will Use IP Data to Help Protect Assets for More Than 100 Million Financial Accounts Throughout the LATAM Region Digital Element, the global geolocation data and services provider, announced today that SmartSoft will incorporate its NetAcuity IP datasets to enhance solutions developed for the prevention of fraud, money laundering and risk within the Latin American financial industry. “Significant fraud losses, large amounts of false positives, and serious adverse effects on customers’ experiences are the results…

U.S. Digital Ad Revenue Climbs to $57.9 Billion in First Half 2019, up 17% YOY, According to IAB Internet Advertising Revenue Report

Report Cautions: Patchwork of State Data Regulations Could Impede Growth in 2020 U.S. digital advertising revenues reached $57.9 billion during the first six months of 2019—the highest spend in history for the first half of the year—according to the latest IAB Internet Advertising Revenue Report released by IAB and prepared by PwC US. The record-breaking total marks a 17 percent year-over-year increase from the first half of 2018. While increased growth is continuing in digital, the report also cautions that resources…

iPR Software Introduces the First Artificial Intelligence Application for Online Newsrooms and Digital Publishing

Metatron AI to Launch at PRSA 2019 International Conference  and will Revolutionize PR and Marketing Publishing & Sharing iPR Software, the leader in Online Newsrooms, Digital Publishing, Digital Asset Management (DAM) solutions, and customized integrated solutions, announced its largest technology rollout to date at Public Relations Society of America’s International Conference in San Diego, California. With the launch of “Metatron,” iPR Software’s new application empowers Artificial Intelligence (AI) cloud…

Dealer.com and Cartender Introduce New Digital Video Advertising Services to Dealers

Dealer.com, a Cox Automotive brand, recently teamed up with Cartender, a provider of digital marketing technology, to announce a new opportunity for dealers to leverage video advertising to more effectively communicate and engage their car shoppers. With the growing shift away from television toward smartphones and tablets, Dealer.com and Cartender deliver high quality video advertisements to an engaged audience at scale for dealers across these digital platforms. Video advertising is a consistently undervalued channel,…

Brands Relying on Digital Tools to Simplify Shopping Needs of Young APAC Consumers, Says GlobalData

Today's consumers live in a rapidly digitizing world that is becoming seamlessly integrated into everyday life. In line with this, brands are embracing latest digital technologies and online platforms to create more engaging experiences for young consumers in Asia-Pacific (APAC), says GlobalData, a leading data and analytics company. GlobalData’s report, ‘TrendSights Overview: Smart & Connected - Engaging with consumers in a hyper-connected, technology-enabled society’, reveals that ‘Millennials’ and ‘Generation Z’…

The Venture Capital Arm of Asia’s Leading Digital Agency, Integrated Management Systems, Announces Launch of Organic Platform in China

IMS Digital Ventures, the venture capital arm of Asia’s leading digital transformation agency, announces the launch of a social and content platform in China that will enable consumers to authenticate organic products thanks to blockchain technology “We’ve engineered the platform so that it takes into account the sophisticated Chinese consumer journey and provides an exciting ecosystem for audiences to interact and learn more about the benefits of wellness through organic lifestyle choices.” The organic platform,…

Growing Digital Following Set to Boost Investment in Women’s Sport by Almost 100%

Digital age driving women’s sport to the forefront as 84% of output uses social platforms Women’s sport has grown in prominence thanks to the rise of digital platforms and is now set to skyrocket. In fact, 94% of industry professionals are primed to increase investment in the creation, production and distribution of content, according to research from Imagen, the leading SaaS video management platform business. The survey of more than 300 senior sports industry executives found that this development is predominately…

Radisys Unveils Engage@Work: A Communication and Digital Engagement Solution for Service Providers and Businesses

One unique application, with multiple use cases – from customer and brand engagement to employee collaboration – securely and cost-effectively Radisys Corporation, a global leader of open telecom solutions, introduced Engage@Work – a communication and digital engagement solution that transforms how businesses engage with their customers and employees. Engage@Work offers interactive person-to-person and application-to-person public and private channel-based messaging and content delivery and person-to-person and…