Marketing’s Role in Digital Transformation: Why Sales Owns the Last Mile

It’s Not the Buyer Journey, It’s the Customer Journey. This is the last in a series of articles on the largest change to Marketing since the rise of the internet. We are now facing the last mile of relationship transformation between buyers and sellers that began with broad access to digital content. Marketing has been at the forefront of this change - first in creating digital experiences with the content on the web and email and eventually tying those digital channels together using Marketing Automation. Marketers are…

Merkle Launches New Stream Media, Enabling Retailers to Grow Digital Ad Revenue

Customized Offering Improves Retailers’ Personalized Experiences for Shoppers Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of New Stream Media, a solution that allows retailers to grow their digital ad revenue, create more personalized experiences for consumers, and form unique partnerships with manufacturers. “With the creation of New Stream Media, Merkle aims to provide an additional revenue opportunity for retailers during a particularly competitive time in…

Sojern’s Digital Marketing Platform Built to Reduce Reliance on OTAs for Hotels of All Sizes, Now Available as a Subscription

Serving 10,000 Customers in 140 Countries, Sojern Offers Hotels Real-Time Access to Travel Data and Holistic Digital Media Solutions Sojern, a leading provider of digital marketing solutions serving 10,000 customers in more than 140 countries, announced that it will offer its digital marketing solutions for independent hotel and chain properties as a subscription. A commission version of the same solution has been popular with Sojern hotel customers for some time. With this new package, the same enterprise-grade…

Konnect Digital Signs Partnership Deal With Rajshri Entertainment – India’s Leading Digital Content Studio

Konnect to Distribute and Promote Entertainment to International Channels and Platforms From Globally Renowned Production House Konnect Digital, a leader in media-tech solutions serving the global digital media and entertainment eco-system has signed a deal to promote and distribute content from one of India's leading and highly renowned entertainment studios, the Rajshri Entertainment. The deal further extends the portfolio of compelling, engaging and entertaining content on DICE, Konnect's innovative digital…

Cheetah Digital Announces Signals World Tour

Conference designed for marketers by marketers brings content on data privacy, customer engagement and loyalty to Hamburg, Madrid, London and Paris Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announces the Signals World Tour, with stops in Hamburg, Madrid, London and Paris. Building off of the success of Signals 19, the World Tour will feature success stories and insights from top brands, educational content and hands-on workshops created specifically for marketers, and…

Salsify and Snap36 Partnership Creates Seamless Experience for Image Upload and Management to Help Brands Win on the Digital Shelf

Partnership Adds Direct 360-Degree Image Integration for Walmart.Com to the Salsify Platform Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, and Snap36, the market leader for rich and interactive 360-degree product experiences, announced they have entered into a partnership that delivers a unique imaging experience enabling brands to manage, capture, and distribute 360-degree images and scale efficiently and affordability. Through its integration with Snap36 and…

Citrix a Leader in Digital Workspace Solutions

Company recognized as frontrunner in all technologies required to create simple, intelligent work experience that engages employees and empowers them to perform at their best Work today is broken. It requires too much technology that’s too hard to use. Distractions from emails, texts, Tweets, Slacks and all the channels we need to use to get things done are relentless. And traditional models don’t provide the flexibility that modern workers demand. Plenty of solutions aim to fix parts of this. But Citrix Systems, Inc. has…

RhythmOne Launches Self-Serve Tools for Premium Publishers to Activate Programmatic Deals Across Channels

New Partner Hub provides an intuitive dashboard and streamlined workflow, helping publishers maximize revenue potential while benefiting from reduced tech fees RhythmOne LLC, a Tremor International company, launched a new set of self-serve tools for publishers to activate programmatic deals across connected TV (CTV), video and banner inventory via deal IDs — providing enhanced reporting and transparency to help maximize yield for their premium inventory. To access the tools, the company also launched its new Partner Hub for…

5 Digital Marketing Trends That Will Shape 2020

2019 was a whirlwind, especially for tech-savvy marketers on the lookout for the next critical trend. It’s easy to feel like your organization is a perpetual motion machine, jumping from one project, activation, or campaign to the next. But with the year over, it’s wise to take a moment to refocus on the big opportunities and challenges marketers face in 2020 and some of the organizational hurdles they’ll need to overcome in order to meet them head-on. A Big Focus in 2019 Has Been Around Marketers’ Understanding of the…

Verint’s Unified VoC Solution Named Winner in 2019 Digital Innovation Awards

Recognized as Best and Most Innovative Solution for Customer Engagement Excellence in Ventana Research’s 12th Annual Awards for Technology Pioneers Verint Systems Inc., The Customer Engagement Company, announced that its Unified Voice of the Customer™ (VoC) product has won a Digital Innovation Award for 2019 from Ventana Research. Unified VoC, part of the Verint Experience Cloud, took first place in the Customer Excellence category, which honors a technology vendor that best exemplifies innovation in applications and…

Zixi Recognized For Industry Excellence By TV Technology And Digital Media World Publications

Zixi Named a Winner for its Software-Defined Video Platform and ZEN Master Control Plane Zixi, the industry leader for enabling dependable, live broadcast-quality video over IP, has been recognized with two industry awards: the Gold Award in the category of IP Broadcast Solutions – Distribution from Digital Media World, and a 2019 Product Innovation Award from TV Technology. The cutting edge Zixi Software-Defined Video Platform was named the Digital Media Awards' Gold Winner in the category of IP Broadcast Solutions –…

memBrain Appointed As Digital Brand Licensing Partner For Church & Dwight

Agreement reflects consumer goods manufacturer's commitment to bring digitally-driven brand extensions to innovative markets memBrain LLC, a leading global strategic marketing company headquartered in Los Angeles, California, has been appointed by Church & Dwight Co., Inc. as its brand licensing partner for new digital physical product categories, services, informational products, and other unique brand extensions, positioning the company for growth in innovative new markets and distribution channels. Church &…

SAP Commerce Cloud and Minsait’s Onesait Hospitality Suite Improve Digital Experiences for Travelers

SAP SE and digital transformation consultancy Minsait, a division of Indra, announced the integration of Minsait’s Onesait Hospitality suite into the travel accelerator for the SAP Commerce Cloud solution to enable hotel chains to better serve travelers with new products and services available in a single commerce system across various channels, such as mobile, social or websites. Marketing Technology News: Where Do Marketing Teams Fail with Customer Experience Efforts? “Tourists today want to conveniently reserve their…

AdColony Partners with Digital Commons to Elevate Mobile Ad Experience in New Zealand

Leading International Mobile Video Ad Provider and Regional Marketing Expert Will Bring New Digital Channels and Creative Executions to Brands and Agencies in the Country AdColony, the in-app marketplace for brands, and Digital Commons are pleased to announce a partnership to offer AdColony’s award-winning mobile ads to advertisers in New Zealand. The agreement brings together AdColony’s award-winning Instant-Play™, Aurora™ HD Video and Playables technology and Digital Commons’ reach and expertise in the growing mobile…

New Company, Trupayments, LLC, Launches Grail® Technology Platform to Power Personalized Digital Marketing, Shopping and Retailing Solutions

Initial products, tru Shop-by-Payment® and tru RideItNow Serve Automotive, Powersports and RV Verticals Automobile Consumer Services, Inc. (ACS), announced it has established truPayments, LLC, a financial technology company. In 2017, ACS engineers began building a new platform, GRAIL®, replacing its 11 year old DriveItNow® web application. When completed, GRAIL® will be the most robust personalized marketing, shopping and end-to-end digital retailing solution in the marketplace. ACS formed truPayments, LLC. to…

Confirmit Announces AI-Driven Digital Experience Solutions

Confirmit has announced a tranche of new features to its Confirmit Horizons platform. Together, they provide a seamless digital experience that delivers richer insights from Customer Experience and research programmes. The latest innovations simplify the challenges of understanding and acting on digital feedback. The major developments include new partnerships with Brandwatch and Tealium, a new Digital Feedback module for easily configuring web and app intercepts, and enhanced, AI-driven text analytics. This combination…

Predictions Series: Top 10 Trends in Digital Advertising in 2020

As we approach the “visionary” year of 2020, we took a look at what the New Year has in store for the Digital Advertising industry. Here are key things to watch out for as you plan ahead and finalize your Marketing budgets. 1. Amazon Hits Its Stride 2019 was a phenomenal year for Amazon, supported by a record-breaking Prime Day and a highly successful back-to-school season. Brands have begun to understand the power of advertising on Amazon and the unique opportunity it offers to capture people at the beginning of their…

Digital Agency Webit! Becomes Agillic’s First Service Partner in Germany

Dresden Digital Agency, webit!, expands its range of solutions in the field of marketing automation with the Agillic Customer Marketing Platform. Agillic, a Nordic market leader of AI-powered Marketing Automation Software, delivers data-driven and hyper-personalised communication along the individual customer journey. Webit! is Agillic’s first service partner in Germany. "For our customers, Agillic is an excellent choice to automate and optimise real omnichannel marketing with state-of-the-art AI. We chose this dynamic…

VidMob Partners With Meredith Corporation’s REAL SIMPLE To Produce & Distribute Original Digital Video Campaign To Benefit NYC…

First-Ever Collaboration Between Creative Tech Platform & Iconic Publishing Brand Will Raise Awareness and Drive Donations for Nonprofit's Holiday Gift Drive VidMob, a first-of-its-kind full stack creative technology platform, announced its first-ever partnership between its non-profit arm VidMob Gives and Meredith Corporation's REAL SIMPLE, to launch a digital video campaign on behalf of Win, the largest provider of shelter and safe, supportive housing for families in New York City. The campaign—donated in full by…

Voice Technology: What It Means for Digital Marketers

As the field of Digital Marketing is constantly evolving, emerging technologies can have a powerful impact on the industry. Voice technology seems poised to become the next great disruptor, but there’s still a lot of discussion around how Voice technology will affect the various Digital Marketing platforms and to what extent. The State of Voice Technology Recently, Campaign Monitor surveyed more than 400 people on the ways they use Voice technology and found that the adoption of it is growing, with 78% of respondents…