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TCS Launches Business Ecosystem Integration Services to Accelerate Digital Integration Across Enterprises

Tata Consultancy Services' Offering to Help Enterprises Drive Innovation Beyond their Organization Boundaries by Integrating Ecosystems Tata Consultancy Services (TCS), a leading global IT services, consulting and business solutions organization, has launched the Business Ecosystem Integration Services (BEIS) suite, to help businesses integrate with larger ecosystems and create new customer-centric, augmented offerings. In a Business 4.0™ world, enterprises are reinventing their business models to create new products…

Majesco’s New Research Report Highlights Digital Transformation by Industry Leaders with a New Era of Core Systems, Next Gen…

Savvy leading insurers are transforming the business to better serve customers, launch new, innovative products, expand market reach with new channels and optimize operations with technology that ultimately reshapes business with new core, next-gen technologies and ecosystems Majesco, a global leader of cloud insurance software solutions for insurance business transformation, announced the release of Insurance Digital Transformation: A New Era of Core Systems, Next Gen Technologies and Ecosystems, a complementary report…

Tech Mahindra and Innoveo Drive Digital Transformation to Enhance Customer Experience Globally in Insurance, Banking and Wealth Management

Collaborate to leverage the No-Code Platform to accelerate the launch of custom-built applications without software coding in real-time across all insurance, banking and wealth management sectors Tech Mahindra Ltd. a leading provider of digital transformation, consulting and business reengineering services and solutions, with Innoveo, announced that the enterprises will partner to drive digital transformation to enhance customer experience globally in Insurance, Banking and Wealth Management.  Through this partnership,…

Ascential Acquires Yimian Data as Part of Edge by Ascential, Delivering Leading Innovative Digital Commerce Solutions Worldwide

The enhanced Edge by Ascential business adds deeper Chinese innovation and analytics in digital commerce to its global AI-powered data analytics, empowering brands with the knowledge to win in digital commerce Ascential, the specialist global information company, has acquired Yimian Data (renamed 'Yimian by Ascential' after the acquisition, hereafter referred to as 'Yimian'), a leading AI-powered digital commerce data solutions provider from China, and has integrated it as a division of Edge by Ascential, its digital…

Build-A-Bear Plans to Accelerate its Digital Transformation with Salesforce

Build-A-Bear expects to leverage real-time data and analytics from Salesforce Customer 360 to deliver personalized, cross-channel guest experiences and drive its growth Salesforce, the global leader in CRM, announced an expanded relationship with Build-A-Bear Workshop, Inc. Build-A-Bear has selected Salesforce as its strategic partner in digital transformation as it plans to diversify its retail portfolio, evolve its business model, and build stronger relationships with consumers. Against a backdrop of unprecedented…

Ardeshir Akhavan Comments on Innovations in Digital Advertising Technology

While traditional channels still contributed over half of global advertising revenues in 2018, digital has become the star player in the past decade, with advancements in technology continually raising the bar for creatives along with providing new opportunities for marketers. "The advent of mobile devices, faster internet speeds, improving display characteristics, and increasingly accurate analytic tools are among the key drivers of transformation within the advertising landscape. In the coming years, technology will…

As Brands Fight For Commerce Success, Salsify Grows Customer Base Through Its Commitment To Helping Them Win on the Digital Shelf

Major product expansion, acquisition of B2X Partners, second consecutive year on Deloitte’s Fast Technology 500, opening of Chicago office highlight another year of significant growth for Salsify Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, announced it crossed 685 customers, representing thousands of brands, and 400 employees worldwide in 2019. In its commitment to helping brand manufacturers win on the digital shelf, the company acquired B2X Partners to reaffirm its…

SocialChorus Connects the Digital Workplace and Unifies Enterprise Analytics with Microsoft Office 365

SocialChorus, a global workforce communications and intelligence platform, announced it is deepening its integrations across Microsoft Office 365, including a new Microsoft Teams offering. Enterprise customers can now centralize publishing in the SocialChorus Studio and allow their diverse group of employees to receive information across Microsoft Outlook, SharePoint and now Teams. The central point of publishing allows targeting and re-targeting across the employee endpoints as well as unified insights and analytics.…

Contentful Releases App Framework: the New Standard for Assembling Digital Experience Platforms

Today’s most innovative companies assemble their DXP, rather than buying a one-size-fits-all suite Contentful, the global leader in headless content management, announced its App Framework — the new standard for companies to build a best-in-class digital experience stack, as opposed to buying a monolithic suite. This approach has been validated by Gartner, which found a 28-point preference for a stack over an integrated suite. Brands that assemble their own stacks maximize flexibility and agility to deliver digital…

Digital River Announces $50 Million in Incremental Funding to Accelerate Evolution as a Global Ecommerce Enabler

Digital River, the most experienced global ecommerce enabler for established and fast-growing brands, announced today that it has raised a total of $50 million in incremental funding to accelerate its transition into a premier provider of API-based global ecommerce solutions. The investment, led by Siris Capital Group, LLC (“Siris”) and with participation from several of Digital River’s existing co-investors, will help Digital River accelerate the development of its modular offering that enables brands to create…

Ringier Africa Digital Publishing (RADP) Unifies All Its Brands Under the Company Name PULSE

With the unification, the former RADP group of assets will now be known collectively as Pulse across Africa Ringier Africa Digital Publishing (RADP) (RADP.Africa), one of Africa’s leading media groups is unifying its assets across the continent - to form one integrated media company under the Pulse brand. With the unification, the former RADP group of assets will now be known collectively as Pulse (Pulse.Africa) across Africa. Its digital media arm 'Pulse' will retain its Pulse.ng (Nigeria), Pulse.com.gh (Ghana) and …

GenAlpha Partners with Enceiba to Enable B2B firms in Their eCommerce Capabilities Across All Selling Channels

GenAlpha partners with Enceiba, a leading B2B Amazon consultancy and optimization firm, to help manufacturers embrace multiple sales channels and succeed in our digital world. GenAlpha Technologies has partnered with Enceiba to provide a powerful synergy of B2B eCommerce and Amazon knowledge and capabilities to assist manufacturers. Enceiba offers a variety of consulting services designed to allow B2B businesses to optimize their Amazon selling channel. GenAlpha and Enceiba will collaborate on customer projects, utilizing…

MarTech Interview with Richard Jones, CMO, Cheetah Digital

"Customers don’t want brands snooping on them and inferring what they like. Brands must adapt to a new, non-invasive way of reaching consumers." Journey into Tech  Hi Richard, tell us about your role and journey into technology. What inspired you to take up the role at Cheetah Digital? Before Cheetah Digital, I started my career in Sales. Over time, success in Sales led me to other avenues of business including Marketing and Strategy. Learning from these experiences gave me the background and knowledge I needed to…

Tips for 2020: Reshape Physical Stores for the Digital Age

There is little doubt that every retailer needs to be considering some kind of transformation. The UK just suffered its worst year for retail sales by some measures and the industry has been in a state of rapid evolution for years. For retailers, like H&M, with large, physical footprints, leveraging a brick-and-mortar network to better serve customers makes a lot of sense. Consumers expect to be able to buy and return items on multiple channels. They want to be able to buy what they want when they want to and on the…

UJET Releases New Research with Insights on the New Tools, Technologies, and Channels Shaping Customer Support

New report further establishes the need for building seamless customer experiences across all channels and touchpoints UJET Inc., a leading provider of customer support communications and solutions, released its new report, Optimizing Channels for Customer Support, focusing on the new tools, technologies, and channels customers are moving towards as they look for a more seamless support experience. The report is based on a survey conducted with data analytics firm YouGov, which queried 500 respondents across…

SmartEquip Unveils Their Custom e-Commerce Solution Paving The Way for Digitalization in the Construction Industry

SmartEquip, Inc., a leading provider of software used to support equipment life cycle management, announced today the launch of their newest solution: SmartEquip e-Commerce. This solution offers manufacturers and authorized distributors one easy-to-use platform for their customers to access content and complete transactions to minimize cost of ownership. Marketing Technology News: Zendesk Relate 2020: Come Join The Most CX-y Show on the Planet! “It’s time to advance the digital marketplace for the construction industry.…

How Transparent Are Digital Firms and Marketing Agencies?

Capacity Management, Resource Utilization, Billability – Digital Agency owners and Senior Leaders wring their hands over such terms. And rightly so, as there’s a growing need to operate more cost-effectively and prove value. Karl Sakas, the global agency consultant, reveals in his latest Agency trends report that CMOs need revenue attribution to help with pressure from their CEOs and CFOs. According to IDG Connect, 70 percent of marketers struggle with cost justification. Adding to this is the stress of clients…

OpenSlate Launches Universal SlateScore Metric for Digital Video

Industry Standard Metric Redesigned to Deliver Marketers a Consistent Lens on Content Quality Across All Online Video OpenSlate, the leading provider of content ratings across the world’s largest digital platforms, announced the launch of a new universal SlateScore for digital video content. The re-engineered SlateScore is applied across nearly 4MM channels and pages on YouTube and Facebook and is designed for use across the open web. The content quality standard, which has been in place since OpenSlate launched in 2012,…

Oatey Co. Promotes Lehtinen to Vice President, Leading Brand and Digital Marketing Strategies

Oatey Co., a leading manufacturer in the plumbing industry since 1916, announced the promotion of Katherine Lehtinen to Vice President, Brand and Digital Marketing. “I am confident that she will further drive Oatey’s growth through market-leading brand and digital strategies.” Lehtinen joined Oatey in 2017 as Director of Marketing, bringing nearly 20 years of experience in sales, marketing and brand management. As Oatey continues to expand its family of brands and product offerings, Lehtinen will be accountable for…

New Dealer.com Digital Storefront Solutions Deliver Competitive Edge for Dealers at 2020 NADA

Dealer.com, a leading automotive industry end-to-end digital marketing solution, announces new enhancements to its digital storefront during the runway to the 2020 NADA Show. The company's latest offering harnesses Cox Automotive data – the largest collection of automotive shopping behavior insights available – to ensure dealers have the tools necessary to deliver unrivaled consumer experiences, forging the shortest and most personalized path to customer engagement and dealership growth. With brands from all categories…