Post-Pandemic, Prioritizing B2B Digital Experience Is No Longer an Option

The pandemic has accelerated a long overdue shift to the digitization of B2B sales. In this environment, seamless digital experiences and a renewed focus on the brand are vital to engage buyers and maintain customer relationships. For too long, B2B digital customer experience has lagged behind that of their consumer counterparts. The perceived wisdom on this matter suggests that complex products, and the importance of personal relationships, make shifting to a digital sales experience unattainable, which is simply not the…

Nine Tactics to Nurture Your Digital Marketing Customers

What's the best you can do to delight your digital marketing customers? Do it now. Because, now is the time to build a relationship throughout the new customer’s journey with your company, engaging them with relevant information at each stage. Digital marketers rarely put enough effort into nurturing their one-time customers, focusing much of their energy and ingenuity on winning new ones. But this is a big mistake – those new visitors to your site are hugely valuable in your digital marketing strategy. The second…

RevTrax Launches Universal Digital Coupons with The Coupon Bureau

RevTrax Driving Mobile Coupon Innovation Through Collaboration with The Coupon Bureau RevTrax, the industry pioneer and market leader in offer management solutions, and the exclusive Offer Management Platform (OMP) provider to hundreds of multinational CPG, retail, travel, financial services and automotive brands, announced the launch of a collaboration with The Coupon Bureau to drive mobile coupon innovation for CPG brands and retailers. Additionally, RevTrax has joined The Coupon Bureau’s Innovation Council, a select…

Ooredoo Selects Etiya for Digital CRM Transformation Project

Etiya, the leading Independent Software Vendor, announced that it has been selected by Ooredoo Oman to implement their digital Customer Relationship Management (CRM) transformation project, which will manage all relationships and interactions with customers across all channels and throughout the entire customer life-cycle. Marketing Technology News: Hootsuite’s Social Trends Report Helps Marketers Ride the Lightning Bolt of Social Into 2021 The project involves upgrading Ooredoo’s legacy CRM platform and provide a…

Digital Future Report Reveals Majority of Marketers Are “in Denial” About SEO Performance Gap

More than eight in ten respondents agree that digital channels will be responsible for majority of future sales Nine in ten are confident that their response to Covid-19 has been effective However, only one in ten report that their current SEO efforts are very effective – with lack of strategic prioritisation and budget for search cited An industry report has revealed that marketing, data and technology leaders continue to be “in denial” about their SEO performance, despite recognising the increased importance of SEO in…

FordDirect Selects Dealer Inspire as a Preferred Digital Advertising Provider

Automotive technology provider to enable Ford dealers with innovative solutions that drive advertising efficiency, profitability and sales Dealer Inspire (DI), a Cars.com Inc. company that provides disruptive technology and digital advertising solutions to the automotive industry, announced a new OEM partnership agreement with FordDirect. The partnership marks DI's 30th certified OEM program to date. DI has been selected by FordDirect as a preferred digital advertising provider for its US-based Ford dealerships, who are…

Amplience Announces Rapid Growth Reflecting Global Expansion of Digital Commerce

Amplience, the leading commerce experience platform for high scale, high growth brands, and retailers, announced that it is experiencing accelerating growth in its business during 2020. This rapid global growth in customers and revenue comes as the COVID-19 crisis has driven business and consumer adoption of digital commerce and marketing channels. Over the past 12 months, Amplience has signed significant multi-year contracts with leading global brands including Epson, Landmark Group (the leading UAE-based retail group),…

Talkwalker’s Paid Social Allows Marketers to Break Silos Across Paid, Owned and Earned Channels for Holistic Campaign Monitoring

Talkwalker, the leading social listening and analytics company, unveils the latest addition to its conversational intelligence suite: Paid Social. By adding social ad data directly into their campaign dashboards, marketers will have a holistic view of their owned, earned and paid channels as well as full control of their campaign performance and ROI. Marketing Technology News: Adelphic Strengthens Identity Resolution Capabilities, Integrates with Adstra There has never been so much competition amongst brands for online…

Brands Must Rethink Channels of Engagement in New Normal

New CMO Council Research Finds 73% of Frustrated Consumers Ready to Abandon Brands Consumers across generations and geographies are flocking to digital self-service channels when engaging with brands, yet many get frustrated when their needs aren't met. This frustration has led to 73% of consumers questioning why they're doing business with the brand. A new Chief Marketing Officer (CMO) Council report, produced in partnership with Precisely, entitled "How Covid Has Changed The Channels Of Engagement," covers critical…

SYKES Announces Launch of SYKES Digital Services Division

SYKES Digital Services (SDS) consolidates capabilities spanning automation, self-service, insight analytics, and digital learning to transform the customer experience Sykes Enterprises, Incorporated, a leading full life cycle provider of global customer engagement services, multichannel demand generation, and digital transformation, announced the launch of SYKES Digital Services. Over the past decade, SYKES' acquisition of market-leading digital capabilities in combination with core business process expertise has…

Customer Experience Emerges as 2020 Bright Spot: Consumers See Positive Shift in Service and Signal Increasing Digital Engagement

Survey of more than 4,000 consumers from the US, UK, France and Germany shows organizations making strides in CX despite challenging times; points to rise in use of online options Sixty percent of consumers report improvements in customer experience (CX) since the pandemic, indicating businesses recognize the importance of CX and are responding. Telephone and email remain prevalent with digital gaining momentum as consumers plan to increase usage of chatbots, virtual agents and self-service, even post-pandemic.…

Adare SEC Partners With Quadient on Digital Now Programme to Accelerate Digital Transformation Offer

Integrated communications provider Adare SEC has joined customer experience technology specialist Quadient’s pioneering Digital NOW programme to accelerate its clients’ digital transformation journeys. The partnership between the two organisations represents the latest phase of Adare SEC’s three-year multi-million pound digital investment programme to further enhance its capabilities in delivering market leading digital customer communications for clients. Digital NOW will see Adare SEC continually improve the digital…

Cheetah Digital Debuts Next Generation Personalization Solution

Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announces Cheetah Personalization at Signals 2020. This next-generation personalization solution is the newest addition to the Cheetah Customer Engagement Suite that includes the Cheetah Engagement Data Platform, Experiences, Messaging, and Loyalty. Cheetah Personalization helps marketers orchestrate real-time interactions across all channels and touchpoints. To remain competitive in today’s signal-saturated world, marketers…

New Cooperation: CRIFBÜRGEL and IDnow Improve Customer Experience in Digital Onboarding

CRIFBÜRGEL and IDnow, a leading provider of Identity Verification-as-a-Service solutions, announce their cooperation in the field of digital onboarding. With the growing demand for digital identification, IDnow and CRIFBÜRGEL are taking the next step together towards a simple, fast and fully digital onboarding. CRIFBÜRGEL is now integrating IDnow's solutions into its PHYON onboarding platform to offer customers a seamless, simple process. IDnow's identification methods perfectly complement the innovative concept of…

Digital River and Tryzens Announce New Partnership

Digital River, the most experienced global e-commerce enabler for established and fast-growing brands and Salesforce partner, announced it’s partnering with digital commerce consultancy Tryzens to join Spark, their quick-to-market solution for Salesforce Commerce Cloud. Spark gives brands a simple way to enter new markets with a cost-efficient, direct-to-consumer (D2C) solution, and with the power of Digital River, optimize global payment processing and drive online sales growth by getting brands up and live quickly on…

Colling Media Launches Programmatic Advertising for Outdoor Digital Billboards

Phoenix-based Colling Media continues helping clients innovate advertising campaigns with its latest offering: digital billboards. A world away from traditional advertising messages seen above streets and highways, digital billboards are purchased via programmatic real-time bidding (RTB). And unlike when exterior advertising was first used on street railways in 1850, the newest digital billboard technology tracks consumer and purchasing behavior with precision. Marketing Technology News: eGain Modernizes IVR Engagement…

Khoros Launches 2020 Autumn Innovation Release, Delivering AI-Powered Human Connection Across the Digital Customer Experience

Khoros, a global leader in digital-first customer engagement software, announced its 2020 Autumn Innovation Release to bring the power of human connection to every customer’s digital journey. Product features launching in this release include new channels, experiences, and connectivity in the Khoros platform to manage teams and communities more effectively, including: Events and Slack integration in Khoros Communities; email support and expanded AI capabilities in Khoros Care; and unified organic and paid social media…

Yagle Debuts A Groundbreaking, AI-Enabled, Digital Media Audit Tool

New Technology Greatly Reduces Toil and Time to Perfect Media Campaigns Yagle, an international martech and analytics startup, has created and launched globally after the successful completion of its beta launch. Yagle is a fast and effective method for digital media assessment – utilizing artificial intelligence — for businesses in any industry. Media planners often go to great lengths to create a program for clients using a variety of methods or working with several vendors. It is nearly impossible to efficiently analyze…

Post COVID Digital Transformation – The New Era of Retail

Transformation is a key concept these days, especially in light of the current global pandemic. All businesses will have to transform one way or another if they are to stay afloat in the present landscape. As people around the world stay at home, work at home, and rely heavily on deliveries and online stores, you might need to consider your digital channels and e-commerce tools. These online tools might be what stands between a surviving business and financial ruin. Bringing or introducing new products to the market is a…