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Vidyard Welcomes SmartBug Media to Its Agency Partner Program, Brings the Power of Video to HubSpot’s Highest-Rated Agency Globally

As the Use of Video Continues to Skyrocket in the World of B2B Marketing and Sales Tactics, SmartBug Media and Vidyard Collaborate to Bring the Best in Video to HubSpot Users Worldwide Vidyard, the leading video platform for business, announces that SmartBug Media, HubSpot’s highest-rated Diamond Agency Partner, has joined the Vidyard Agency Partner Program. The partnership will empower SmartBug Media to deliver inbound video services to clients in a wide range of industries. This partnership recognizes SmartBug…

Ecomdash Expands Multichannel Options With Google Shopping Actions

Ecomdash, a multichannel inventory management software, announced their integration with Google Shopping Actions. With this new addition to their suite of over fifty ecommerce platforms, Ecomdash merchants can now manage sales orders, inventory updates, and shipping processes across Google’s various shopping channels. Launched in March 2018, Google Shopping Actions provides retailers the ability to sell their merchandise on Google Express, Google Assistant, and Search. Once a shopper finds their product, the shopper…

2018’s Cyber Monday Breaks All Records, Reports Adobe

Adobe Leverages Their Powerful Analytics Engine to Conclude Record Sales of $7.9 Billion on Cyber Monday for the Year 2018 Adobe Analytics released a consolidated report to share facts pertaining to Cyber Monday and the holiday week that went by on Monday. Here is a snapshot of the report- $7.9 billion spent on Cyber Monday alone – 19.7 percent increment YoY $3.7 billion spent on Thanksgiving Day – 28.7 percent growth YoY $6.2 billion spent on Black Friday – 23.6 percent rise YoY $6.4 billion spent on…

Interview with Bhaskar Roy, Head of Growth, Workato

"I find it useful to always ask: What are the key things that we need as a team to do our jobs 2x better and faster? Then we can identify the tech that could help us achieve that."Tell us about your role at Workato and the team you handle? I’m the VP of Growth at Workato. The team I oversee is mostly marketing — from product to content — but it also includes our sales development team. What was the biggest attraction for you at Dreamforce 2018? Personally, I’m a big fan of the expo floor. I loved walking around and…

Mautic, Inc. Continues Growth Path; Expands Reach with Certified Partner Program

800% Annual Increase in Sale of Marketing Automation Management Product, New Product Integrations and Notable Accolades Mautic, the company that provides the world's only Open Marketing Cloud, announced continued momentum in adoption and recognition for Mautic as the best alternative to expensive, closed marketing automation solutions. This most recent quarter included several new milestones for the company. Since its release in 2017, Mautic achieved 800% year-over-year growth in sales of Maestro, the industry's only…

Isobar Strengthens EMEA Team with Chief Experience Officer and Chief Design Officer Roles

Global digital agency, Isobar has elevated Simon Gill to Chief Experience Officer (CXO), EMEA and Daniël Sytsma to Chief Design Officer (CDO), EMEA with immediate effect. They will be critical in driving Isobar’s creative and design reputation in EMEA and in supporting Isobar’s position as an agency that delivers experience-led transformation through the creative use of digital. Gill will be based in London, in Isobar’s global headquarters and will report into Isobar Global CEO, Jean Lin, and Sytsma will be based in Isobar’s…

Tremor Video DSP Triples Premium Supply Partners to Deliver Increased Performance for Video Advertisers

Expansion Strengthens Commitment to Being the Leading Programmatic Video Platform Tremor Video DSP, the leading programmatic video platform, announced that it has tripled its supply-side platform (SSP) integrations for premium desktop, in-app and over-the-top (OTT) channels since its acquisition by Taptica last year. This solidifies Tremor Video DSP’s commitment to choose highly relevant, data enriched SSP partners to maximize audience reach and allow advertisers to scale their campaigns across many screens and video…

International Study by WP Engine Reveals Enterprise Investment Lags Today’s Mobile-First Consumer

The End of the App Store? Study Finds Clear Benefits To Using AMP and PWA, Including Faster Deployment and 50 Percent Lower Total Cost of Ownership Over Native Apps A new international study commissioned by WP Engine and conducted by Vanson Bourne explores the motives and mobile solutions that enterprise organizations are using today to connect with today’s increasingly mobile-first consumer. The End of the App Store? @wpengine Study Finds Clear Benefits To Using #AMP and #PWA, Including Faster Deployment and 50…

SAP Sales Cloud Brings Intelligent CRM to Customers

SAP SE  announced that Deutsche Telekom AG; Cooler Master Corp., a global thermal solutions provider; and KSB Group, a manufacturer of pumps and valves, have adopted the SAP Sales Cloud solution to build trusted relationships with their customers and bring more efficiency and speed to sales. “Customers are no longer making decisions based on price and product,” said Giles House, general manager, SAP Sales Cloud, SAP. “They’re basing it on trust. And while customers have evolved, most CRM systems have not. To overcome this…

Nimble Rated Market Leader in Email Tracking Software by Office 365, G Suite Users on G2 Crowd

Nimble Also Crowned Market Leader in CRM and #1 Small Business Sales Intelligence Tool for the Sixth Consecutive Year by G2 Crowd Nimble - the Simple, Smart CRM for Office 365 and G Suite -- announced that it has been named an Email Tracking Software Market Leader according to G2 Crowd, the world’s premier business software reviews platform. Nimble’s ranking is based on receiving a high Customer Satisfaction score (4.4 out of 5 stars) and having a large Market Presence in the category. Nimble’s email tracking is…

Alation Appoints Steve Kennedy as Chief Revenue Officer and Bob Block as Chief Customer Success Officer; Solidifies Presence in EMEA with…

New C-Level Appointments and EMEA Presence Position Alation to Capture Enterprise Demand for Data Catalogs Alation Inc., the data catalog company, bolstered its executive leadership team with the appointments of Steve Kennedy as chief revenue officer (CRO) and Bob Block as chief customer success officer (CCSO). As CRO, Kennedy will have direct worldwide responsibility for revenue-generating teams, helping to scale sales and mature the partner ecosystem. As CCSO, Block will oversee the customer success organization, ensuring…

Kapost Launches First-of-its-Kind Resource Kit for B2B Marketers’ People and Processes Challenges

Content Operations Self-Assessment and Workshop Facilitation Cards Provide Solutions for b2b Marketers in the Age of the Customer Kapost, partner to marketers building their content operation, launched its tools for content operations. This first-of-its-kind resource kit includes the Content Operations Self-Assessment and Workshop Facilitation Cards. In addition to Kapost’s platform to support B2B marketing teams, Kapost created its tools for content operations to help these teams solve the people and process…

Yieldify Opens New Office in Singapore

Customer Journey Optimization (CJO) Specialists Expand on Existing APAC Success to Serve Ecommerce Businesses Across Asia Yieldify, the customer journey optimization (CJO) company, announces a new office in Singapore, expanding access to Yieldify’s unique solution to e-commerce businesses across Asia. The Singapore office builds on Yieldify’s established track record in Asia-Pacific (APAC), which was run from its regional headquarters in Sydney, where it has implemented performance-driven CJO campaigns for global brands…

Laying the Foundation for B2B eCommerce Success

The B2B eCommerce market is worth $6.7 trillion dollars—$1.13 trillion in the US alone.  This means that for most B2B merchants, eCommerce has become a core part of their business strategy. But, merely being “online” isn’t enough to keep up with changing consumer expectations and the pace of technological innovation. When we look at those B2B companies who are doing eCommerce really well, one thing stands out: a strong organizational commitment to digital commerce which ensures that these initiatives are well aligned with…

Digital Marketing & Ecommerce M&A Volumes and Values Rebound in the Fight for Consumer Attention and Spend

As Amazon hits a trillion dollar valuation, Hampleton Partners’ latest M&A Market Reports on eCommerce and Digital Marketing reveal that the number of deals in both sectors is rebounding after the slowdown which started in Q2 2017. Associated transaction values are rocketing to the near record-peaks achieved in Q4 2015. This rebound is emblematic of established retailers and online players buying-out competitors or snapping-up individual online retail niches and e-Commerce capabilities. With competition intensifying,…

Nexcess to Sponsor the Human Element NEXT Conference

The Conference Is an Event Focused on the Innovation in eCommerce, Digital Marketing and the Future of Online Retail NexCess, the leading provider of a variety of eCommerce hosting services, including performance-optimized WooCommerce and Magento cloud hosting announced its sponsorship of the Human Element NEXT Conference. The Human Element NEXT Conference takes place on September 11 at the Scarab Club, Detroit, Michigan. It is an event which focuses solely on innovation in eCommerce; digital marketing and the future…

TechBytes with Neta Agmon, Director of Product, Cloudinary

Neta Agmon Director of Product, Cloudinary Video and visual storytelling are inter-connected and make personalization campaigns more effective. There are many vital components in delivering a flawless video experience across channels. Neta Agmon, Director of Product, Cloudinary, reveals more about Video Management and her team's work with Digital Asset Management.Tell us about your role at Cloudinary and the team and technology that you handle. I’m a director of product at Cloudinary, managing our newly launched…

Digitas and 3|SHARE Launch “Adobe Center of Excellence”

Digitas, The Connected Marketing Agency, is combining our existing capabilities with 3|SHARE, a key Adobe solution partner, to create an Adobe Center of Excellence. The goal is to deepen Digitas' ability to help clients quickly build customer experiences that are whole and creatively connected—fast tracking their ROI on Adobe investments. The Center of Excellence will live within Digitas and be comprised of 200+ Adobe experts in strategy, design, technical development, data and media—working seamlessly across capabilities…

Fireside Chat with Randy Apuzzo

Randy Apuzzo talks about his journey in setting up The Zesty.io. Zesty.io: My Journey and Our Team Zesty.io is fast-forwarding the next generation of cloud-based web content management systems (WCMS) for marketers and developers of mid-market and enterprise organizations. With its 100 percent-native SaaS content management system (CMS), global brands like Sony Electronics, Rocket League, Astroglide and Hofbräuhaus are speeding, scaling and securing global distribution and website management of digital content. Founded…