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New Autofunnel by GetResponse Radically Simplifies Small Business Marketing and Creates Fastest Path to Profitability Online

Small business owners, entrepreneurs and online marketers can now seize a greater slice of the multi-trillion dollar e-commerce industry without having to leave work, learn marketing or hire additional staff. “Autofunnel” by GetResponse is the only product of its kind that provides small business owners with a complete set of integrated marketing tools and the fastest step-by-step process to attract customers online, drive sales and measure results. GetResponse, the global innovator in digital and email marketing, created…

Bounteous Showcases Personalization, eCommerce Solutions at 2019 Adobe Summit

Following Last Year’s Win as Adobe Emerging Partner of the Year, Bounteous Provides Session Leadership, Drives Product Demos, and Takes Home Back-To-Back Title of AEM Rock Star Bounteous, a leading digital solutions provider and the 2018 Adobe Experience Cloud Emerging Partner of the Year, took home a handful of honors and brand collaborations at Adobe Summit 2019, the digital marketing industry’s premier event of the year. Highlights include showcasing experience-driven commerce and personalization with blue chip…

Observations from the 2019 Adobe Summit

More than at any other time in history, today’s CMO has a multitude of channels to reach. Forrester has gone as far as to say that the role of a CMO has evolved to “Chief Collaborator.” CMOs are now responsible for balancing the goals and processes of the product team, sales team, marketing team and the customer success team, to deliver a seamless, consistent experience for customers — and that’s just the internal channels they reach. Additionally, one of the main goals for the modern CMO is to seek new channels to…

Bronto Enables Faster, Smarter Marketing

Latest Release of the Bronto Marketing Platform Helps Marketers Accelerate Commerce Success Oracle Bronto, part of the Oracle NetSuite Global Business Unit, announced a series of innovations to the Bronto Marketing Platform to help marketers save time and deliver better brand experiences. The latest updates help marketers deliver more relevant and consistent brand experiences by providing increased visibility into commerce data, improving campaign ROI measurement, optimizing email delivery, accelerating ecommerce platform…

Cloudinary Expands Media Management Solution for e-Commerce

Company’s Dynamic Media Platform Makes it Easier for Online Brands and Retailers to Create and Accelerate the Delivery of Engaging and Personalized Customer Experiences Cloudinary, the end-to-end media management platform for the world’s top brands, unveiled major new capabilities designed to help e-Commerce companies more easily create and deliver better, faster and more engaging customer experiences, from web to mobile, across physical and digital storefronts. The enhanced media platform leverages AI and machine…

Marketing Technology Primer: What Is Marketing Cloud?

What Is Marketing Cloud? Marketing Cloud is a collection of Marketing Tools hosted on the cloud class of servers. This collection is a blend of mission-critical marketing tools; CRM, Analytics Software and Services, Social Media, etc. This method of Cloud Marketing enables seamless Marketing Automation for an enterprise helping achieve business objectives. Statistics Around Marketing Cloud Since technology is recent, there are only a handful of enterprise software players that develop Marketing Clouds. Early in 2018,…

How Adobe is Fighting the Customer Experience Fatigue Using Marketing Technology

Take the MarTech Fitness Drill! Well, Adobe, Through Its Recent Announcements at the Adobe Summit 2019, Has Exemplified Why the MarTech Fitness Drill Is Key to Customer Experience and Success Strategies At the ongoing Adobe Summit, the leading Analytics and Customer Experience technology provider announced key updates to its offerings and services. These announcements are largely focused on accelerating the adoption and scaling of Customer Experience initiatives that have been long-pending due to lack of insights, data…

MarTech Interview with Rytis Lauris, CEO and Co-Founder, Omnisend

"Brands need to keep up and respond to the omnichannel demand by being present on various channels and engaging with customers." Tell us about your role and journey into omnichannel marketing. We started as an Email Marketing tool, Soundest. As we were built around the e-commerce industry, we noticed that e-commerce marketers have very specific needs around automation. At the time, when we launched Soundest 5 years ago, automation wasn’t easy for online sellers. Email Marketing automation was a privilege for larger…

AdRoll Launches Video Ads to Global Direct-To-Consumer Customer Base

Ambitious Ecommerce Brands Gain Access to Smarter, AI Powered Video Ads 80 percent of all internet traffic will be video content in 2019, and studies show more than half of consumers report they are more willing to stay on a brand’s channel if video content is included. While digital video advertising can benefit any type of organization, it is crucial that brands are effectively using this format to better reach customers where they are most engaged in the customer journey. To do so, AdRoll, the growth marketing…

MondoBrain Appoints Wall Street Veteran Noreen Harrington As Company President

Enterprise Augmented Intelligence leader, MondoBrain, announced the appointment of Noreen Harrington to the role of President. Harrington first joined the company’s board of directors in 2018 and is now moving into her first operational role with the fast-growing startup. This appointment is one of many steps the company has taken to expand the team’s reach and vertical market expertise since finalizing its $13.3M series A funding round last year. “We are honored to have a professional of her reputation and…

Swrve Marketing Engagement Platform Helps Hopster Heighten Awareness of Safe Content for Parents and Their Children

Hopster Implements Intelligent Messaging Campaigns to Realize a 42 Percent User Engagement Rate Swrve, a global leader in intelligent customer engagement, announced Hopster, the pre-school learning and entertainment platform, has leveraged Swrve’s AI-enabled platform to more easily and freely speak directly to parents and guardians about subscriptions and current promotions for safe, quality content for their children. Hopster creates and markets content that adheres to kidSafe and the Children's Online Privacy Protection…

MarTech Interview with Charmagne Jacobs, VP of Global Marketing, Adslot

"If you hire the right people to do the right work, have the right support internally, and have a clear strategy in place that is focused on the needs of the consumer, it will be a lot easier to ensure your company not only survives but also thrives in the digital economy." Tell us about your role and journey into technology. How did you arrive at Adslot? I had a few career stops before landing in digital media, however, it wasn’t until I was working in public affairs where I really started thinking about how to translate…

Nosto Expands Its AI-Powered Enterprise Personalization Suite for Fashion & Beauty Retail

New Data Shows Omni-Channel Enterprise Personalization Needs Greatest Focus on Mobile Nosto, a leader in ecommerce personalization and artificial intelligence (AI) tools for retail, launched its new Enterprise Personalization Suite for Fashion and Beauty Retail. The new offering delivers major enhancements to Nosto’s AI-powered functionality such as incorporating offline and mobile data into real time predictive product recommendations, automated look-book fashion merchandising so consumers can “shop the look”, and quicker…

NexTech Acquires Hoot A Leader In 3D and 360 Degree Photography Software to Online Retailers

Company Continues Its Growth by Acquisition Strategy and Further Strengthens Its End-To-End Technology Solution for Online Retail NexTech AR Solutions announced it has acquired Hoot, a major player in the 2D to 3D photography software industry. Hoot provides 3D and 360-degree product photography, spin and zoom technology to online retailers, with just a snippet of code that is used to quickly embed the 3D experience onto a site. With this acquisition NexTech will offer the Hoot platform alongside its own suite…

Adobe Unveils Customer Experience Management (CXM) Innovations to Accelerate Digital Experience Delivery

New Capabilities in Adobe Experience Manager Enhance Content Agility and Personalization for Marketers and IT Professionals Adobe recently surveyed US consumers, revealing that 51 percent are more likely to make a purchase and 49 percent are more likely to become loyal to the brand if content is personalized. Brands are under pressure to deliver more personalized content to more channels, faster than ever before. This presents challenges for marketing and IT. Adobe unveiled new innovations in Adobe Experience Manager,…

Cord-Cutting Trend Expected to Nearly Double Broadband-Only Homes in US over the Next Five Years

Broadband Households Without Legacy Multichannel Expected to Hit over 40 Million by 2023 Broadband-only households are set to grow from 23.3 million in 2018 to 40.8 million by 2023, according to estimates from Kagan, a media research group within S&P Global Market Intelligence. "The steep upward trend of due to 'cord-cutting' is not surprising given the abundance of online video services on the market, although this could be a circular argument, with more companies jumping on the streaming video bandwagon in…

Snowflake Named a Leader in Gartner Magic Quadrant for Data Management Solutions for Analytics

Snowflake Improved Its Position on the Ability to Execute and Completeness of Vision Axes in the Magic Quadrant Compared to the Previous Year Snowflake Computing, the data warehouse built for the cloud announced that Snowflake has been positioned as a Leader in Gartner’s 2019 Magic Quadrant for Data Management Solutions for Analytics report. Snowflake’s zero-management, cloud-built data warehouse equips today’s organizations with unique and powerful features to get all the insight from all their data by all their…

New Survey by Visual Objects Finds Generation Z Dominates YouTube While Other Generations Prefer Facebook

The Websites People Use Most Varies Among Generations, a New Survey Finds. the Data Shows That Amazon's User Experience Ranks High Among All Generations, Though, and Online Navigation Proficiency Has Improved Overall All but some of the youngest consumers spend most of their social media time on Facebook. For those age 18 to 24, also known as "Generation Z," YouTube is the favored platform, according to a recent survey from Visual Objects, a portfolio website that showcases work from top creative firms from around the…

A Review of the Top 20 Acquisitions in the Marketing Technology Landscape

MarTech Series Reviews the Top 20 Acquisitions of 2018 That Disrupted the Technology Landscape We begin the New Year with a round-up of the top 20 MarTech acquisitions in 2018. The article is part of the research that intends to shed light on the most-read MarTech topics focused on funding, acquisitions and product launches that were in demand in 2018. While one of the biggest acquisitions of 2018 was IBM acquiring Red-Hat, here are the rest that we found to be disruptive. Cision Completes Acquisition of PRIME Research…

Top Seven MarTech Trends of 2018

From Kendall Jenner to Colin Kaepernick, 2018 was an eventful year of controversial marketing campaigns. No doubt you’ve seen a handful of best and worst marketing campaigns of 2018 round-ups already. And now that it’s 2019, we’ll start seeing predictions for the year. But before we move on to those articles, let’s recap the biggest marketing tech trends of 2018. Read More: Top MarTech Series Guest Posts of 2018 Top Marketing Technology Trends         The landscape just keeps growing, and consolidation isn’t happening –…