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what3words Partners With Bordrin to Offer Chinese Drivers an Easy Way to Navigate to Precise Locations

what3words will be a key feature for the Chinese OEM, Bordrin, who will launch their iV6 with in-built what3words navigation when it hits the road in the first quarter of 2020 - being the first Chinese OEM to announce an integration with the location technology partner. With Chinese consumers leading the way on the use of voice technologies, and with the increasing demands from Chinese drivers for tech-first cars, it's time for a new, digital addressing system for China and the world. Traditional street addressing is…

Xpressdocs Acquires Amazing Mail, Expands Direct Mail API Capabilities

Xpressdocs Partners, Ltd, a Texas based provider of tech-enabled direct marketing and brand management solutions announced the acquisition of Amazingmail, an Arizona based provider of direct mail solutions. This acquisition, under which Amazingmail will operate as a 100% owned subsidiary of Xpressdocs, brings together two industry leaders specializing in high quality product offerings and cutting-edge marketing solutions.  The complementary nature of the companies' service offerings creates numerous opportunities for…

Optiv Security and SailPoint Launch First-to-Market Identity Governance-as-a-Service Powered by IdentityNow

Pervasive enterprise digital transformation actions continue to dramatically expand business complexity and the attack surface, leading organizations to face increasing cybersecurity complexity. Compromised identities are at the center of today’s challenges, however most organizations are still executing project by project, capability by capability. To enable organizations to implement identity and data management strategies based on business outcomes, Optiv Security and SailPoint Technologies Holdings, Inc. announced a new…

SpotOn Raises $40 Million Funding Round Led by Franklin Templeton and Dragoneer Investment Group

Next Generation Payments and Software Company Will Use Capital to Accelerate Growth and Fuel Expansion into New Markets SpotOn Transact, LLC (“SpotOn”), an innovative payments and software company, announced $40 million in new funding led by Franklin Templeton, with significant participation from Dragoneer Investment Group. “Whether you’re a restaurant looking for a cloud-based point-of-sale solution, a salon looking to book appointments through a custom-built website, or an auto repair shop looking for ways to build…

Coveo Announces the Launch of its AI-Powered Community Coveo Connect

New Online Portal Provides Customers With Relevant Content and Enhanced Personalized Experiences Coveo, a market leader in AI-powered business solutions, announced the launch of Coveo Connect, an online community that empowers Coveo customers, partners and employees with the best practices and content they need to achieve their goals of business growth, customer satisfaction and employee proficiency. The community harnesses the contextual information from each user to provide relevant and personalized content at every…

Solvvy Launches E-Commerce Solution to Make Online Shopping Effortless

Retailers Can Now Provide Fast, Accurate Responses to Online Shoppers Solvvy, an intelligent customer support automation platform, has introduced Solvvy for E-Commerce, a solution designed to reduce customer effort by quickly resolving the most common customer issues at every step of the digital shopping experience. Solvvy for E-Commerce allows shoppers to quickly resolve their issues during the pre and post-purchase experience without contacting customer support, freeing up agent time for tickets that require a human…

Rakuten Marketing’s DealMaker New York to Share Key Findings to Enable Better Online Performance for Marketing Leaders

Professor Ayanna Howard, Ph.D. to Keynote Rakuten Marketing will host another of its anticipated networking events, DealMaker, on Wednesday, June 12, 2019 in Brooklyn, New York. Together, marketing leaders from all over the digital world will gain valuable insights from Rakuten Marketing executives, keynote speakers, as well as learn from industry-leading panelists and presenters from across the digital marketing landscape. “DealMaker gives our clients and partners the opportunity to be savvy digital leaders for their…

Zapier’s Apps at Work Report Highlights the Fastest Growing Apps

ManyChat, Front, Mojo Top the List Zapier, the leader in productivity automation, revealed Zapier's Apps at Work Report: The Fastest-Growing Apps of 2019. The report uncovers the business and workplace apps that have experienced significant growth over the past year on the Zapier platform, and details the rise of sub-category apps that are fueling growth to accomplish tasks for today's modern workplaces. The company leads the industry with 1,500 app integrations and four…

Box Names Mark Wayland Chief Revenue Officer

Box a leader in Cloud Content Management, announced the appointment of Mark Wayland as chief revenue officer. Mr. Wayland will lead the company’s global sales organization, reporting to Box Chief Operating Officer (COO) Stephanie Carullo. “Mark brings a winning track record of success in leading global sales organizations and in building deep and lasting customer relationships in almost every segment of the enterprise software market” Mr. Wayland is a 10-year veteran of Salesforce where he held a variety of sales…

Jeff Herrera Announced as Chief Marketing Officer at Annex Cloud

Annex Cloud, an industry leading customer marketing and loyalty commerce solution for mid-market and enterprise brands, manufacturers, retailers and distributors, announced that Jeff Herrera has been hired as Chief Marketing Officer (CMO). “We are thrilled to have Jeff on our team” “We are thrilled to have Jeff on our team,” says Al Lalani, CEO of Annex Cloud. “Jeff is a very talented e-commerce senior executive with a strong track record of success at companies like Visa, NBC Universal, Western Union, eBay,…

MarTech Interview with Dietmar Rietsch, CEO, Pimcore

"Each customer demands an experience that’s tailored to their specific needs and preferences, and retailers that fail to provide this will lose an entire subset of customers." Tell us about your role and journey into technology. How did you arrive at Pimcore? Pimcore was carved out of a digital agency named New Elements Media Solutions in Salzburg, Austria, in 2010, where I (along with the other co-founders of Pimcore) spent close to seven years. Pimcore was formed out of a strong desire to change the way we were…

MarTech Interview with Kevin Eichelberger, Founder and CEO at Blue Acorn

"The question to always be asking is how can AI be applied to a situation to drive a better result, with less resources." Tell us about your role and journey into Technology. What inspired you to start Blue Acorn? I started Blue Acorn out of a passion for Ecommerce. At the time, I was a CRM consultant by day, and I spent my nights and weekends starting and growing an online retail business. I learned everything I could about Ecommerce from technology, to digital marketing, to analytics and through all of that  realized…

Zendesk Announces New Partnerships and Integrations for Sunshine CRM Platform

The Expansion Gives Companies the Ability to Provide Powerful, Personalized Experiences for Their Customers Zendesk, Inc. announced expansion to Zendesk Sunshine, its open and flexible CRM platform built on Amazon Web Services (AWS). These expansions include new partnerships and integrations that will make it easier to connect siloed data and deliver deep customer insight to advance proactive customer experiences. “For example, SharkNinja’s robot cleaning systems individually report back data and any issue that arises…

DMI Acquires SAP Commerce Cloud Leader, Pragiti

DMI Workforce in India Triples in Size in Three Years DMI, a global leader in digital transformation for today’s mobile and connected world, announces the strategic acquisition of Pragiti, a successful company in the digital commerce space and an SAP Silver Partner. In addition to bolstering DMI’s next-generation digital commerce capabilities, the acquisition augments DMI’s expanding workforce in India. “Through the strategic acquisition of Pragiti, DMI welcomes more than 175 highly skilled developers, testers and…

New Data: Facebook and Google Trounce Amazon for D2C Brand Ad Spend

"The State of D2C Marketing 2019" from Yotpo Offers Extensive Ecommerce and Marketing Benchmarks as Reported by Direct-To-Consumer Brands As more brands focus on their own eCommerce sites as a direct touchpoint to consumers, "The State of D2C Marketing" is a new report that provides a candid look at related marketing, advertising, and eCommerce investments propelling the success of many of today's direct-to-consumer (D2C) brands. The report reveals trends across verticals and company size, including that 52% of…

Vidoomy Launches an Advertising Revolution. An Interactive Video That Even Allows You to Make Purchases

Video advertising has always been crucial when it comes to impact users. Thanks to its dynamism and clearness this type of advertising has been constantly growing. However, it never felt that way before. In March 2019, Vidoomy has launched its latest format, which allows total interactivity between the video advertising format and the targeted users. This format soon had become a major success. Hence, several brands had started to take advantage of this innovative format. Some of the most popular worldwide uses are:…

Adobe Collaborates With Amazon to Accelerate Growth for Third-Party Merchants

Magento Commerce Branded Stores for Amazon Sellers Becomes Merchant Solution for Standalone Storefronts Adobe announced Magento Commerce branded stores for Amazon sellers, a new offering available through Magento, part of Adobe Experience Cloud, that runs on Amazon Web Services (AWS). The solution is designed to give sellers a seamless way to grow their business and manage their online presence across Amazon.com and their own storefront. Native integration with Amazon.com merchant tools like Amazon Pay and Fulfillment by…

Adobe Delivers Commerce Advances for Small and Mid-Market Businesses

Magento Commerce Enhancements Drive End-To-End Customer Experience Companies across B2C and B2B need to engage their customers wherever they are, react faster to their changing needs and improve the experiences they deliver based on actionable insights. At Imagine 2019 this week, we announced an important update to Magento Commerce, the commerce solution in Adobe Experience Cloud for small and mid-market businesses. With Amazon Sales Channels and Google Shopping ads Channels, merchants are able to target new audiences…

CIMB Partner with AdsDax to Successfully Run Live Advertising Campaigns on Blockchain

CIMB Group, a Leading ASEAN Universal Bank, Believes AdsDax can Solve the Problems of Blockchain Advertising. Swansea, UK: UK-based ad tech platform AdsDax has announced the successful completion of a blockchain-tracked mobile advertising campaign in partnership with one of the world’s largest banking groups CIMB. The ad campaign, which promoted CIMB’s “Xtra Cash” product line, ran across AdsDax’s proprietary end-to-end advertising platform which allowed CIMB to create, deliver and verify the results of the campaign on a…

Vaimo Accelerates Global Growth with USA Expansion

Vaimo, a world-leading digital commerce agency and Global Elite Magento Solutions Partner, has announced that it will be launching in the USA with a new office in Chicago, Illinois, marking the company’s 15th international market worldwide. This move supports Vaimo’s vision in delivering commerce results for more clients across the globe. Vaimo, a Global Elite Magento Solutions Partner, has announced that it will be launching in the USA with a new office in Chicago, Illinois, marking the company’s 15th international market…