Company’s Dynamic Media Platform Makes it Easier for Online Brands and Retailers to Create and Accelerate the Delivery of Engaging …
Marketing Technology Primer: What Is Marketing Cloud?
What Is Marketing Cloud? Marketing Cloud is a collection of Marketing Tools hosted on the cloud class of servers. This …
How Adobe is Fighting the Customer Experience Fatigue Using Marketing Technology
Take the MarTech Fitness Drill! Well, Adobe, Through Its Recent Announcements at the Adobe Summit 2019, Has Exemplified Why the …
MarTech Interview with Rytis Lauris, CEO and Co-Founder, Omnisend
"Brands need to keep up and respond to the omnichannel demand by being present on various channels and engaging with …
AdRoll Launches Video Ads to Global Direct-To-Consumer Customer Base
Ambitious Ecommerce Brands Gain Access to Smarter, AI Powered Video Ads 80 percent of all internet traffic will be video …
MondoBrain Appoints Wall Street Veteran Noreen Harrington As Company President
Enterprise Augmented Intelligence leader, MondoBrain, announced the appointment of Noreen Harrington to the role of President. Harrington first joined …
Swrve Marketing Engagement Platform Helps Hopster Heighten Awareness of Safe Content for Parents and Their Children
Hopster Implements Intelligent Messaging Campaigns to Realize a 42 Percent User Engagement Rate Swrve, a global leader in intelligent customer …
MarTech Interview with Charmagne Jacobs, VP of Global Marketing, Adslot
"If you hire the right people to do the right work, have the right support internally, and have a clear …
Nosto Expands Its AI-Powered Enterprise Personalization Suite for Fashion & Beauty Retail
New Data Shows Omni-Channel Enterprise Personalization Needs Greatest Focus on Mobile Nosto, a leader in ecommerce personalization and artificial intelligence …
NexTech Acquires Hoot A Leader In 3D and 360 Degree Photography Software to Online Retailers
Company Continues Its Growth by Acquisition Strategy and Further Strengthens Its End-To-End Technology Solution for Online Retail NexTech AR Solutions …
Adobe Unveils Customer Experience Management (CXM) Innovations to Accelerate Digital Experience Delivery
New Capabilities in Adobe Experience Manager Enhance Content Agility and Personalization for Marketers and IT Professionals Adobe recently surveyed US consumers, …
Cord-Cutting Trend Expected to Nearly Double Broadband-Only Homes in US over the Next Five Years
Broadband Households Without Legacy Multichannel Expected to Hit over 40 Million by 2023 Broadband-only households are set to grow from …
Snowflake Named a Leader in Gartner Magic Quadrant for Data Management Solutions for Analytics
Snowflake Improved Its Position on the Ability to Execute and Completeness of Vision Axes in the Magic Quadrant Compared to …
New Survey by Visual Objects Finds Generation Z Dominates YouTube While Other Generations Prefer Facebook
The Websites People Use Most Varies Among Generations, a New Survey Finds. the Data Shows That Amazon’s User Experience Ranks …
A Review of the Top 20 Acquisitions in the Marketing Technology Landscape
MarTech Series Reviews the Top 20 Acquisitions of 2018 That Disrupted the Technology Landscape We begin the New Year with …
Top Seven MarTech Trends of 2018
From Kendall Jenner to Colin Kaepernick, 2018 was an eventful year of controversial marketing campaigns. No doubt you’ve seen a …
Marketing Technology Bulletin Covering the Week Gone By
Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering …
PERQ Appoints Amy Peck as VP Marketing Cloud Solutions
Peck Will Lead Innovative New Home Furnishings Division Created to Drive Even More Engagement Online and More Sales in Stores …
Vidyard Welcomes SmartBug Media to Its Agency Partner Program, Brings the Power of Video to HubSpot’s Highest-Rated Agency Globally
As the Use of Video Continues to Skyrocket in the World of B2B Marketing and Sales Tactics, SmartBug Media and …
Ecomdash Expands Multichannel Options With Google Shopping Actions
Ecomdash, a multichannel inventory management software, announced their integration with Google Shopping Actions. With this new addition to their suite …