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How To Optimize Native Advertising To Grow A Business, According To New Report From DesignRush

Studies Show That Just 3 Percent of Marketers Are Truly Familiar with Native Advertising DesignRush.com, a B2B marketplace connecting brands with agencies researched exactly how to execute successful native advertising content that fosters business growth. The top 5 native advertising tips that drive results in 2019 include: 1. Properly Label Native Ads Businesses should not mislead consumers by engaging in native ads but not identifying them as such. Instead, they need to build trust by honestly labeling native ads as…

Akeneo Raises $46 Million to Expand Its Leadership in Product Experience Management

Investment to Accelerate R&D and Sales Efforts to Support Unified Commerce Experience Akeneo, a global leader in Product Experience Management (PXM) solutions for corporate brands and retailers, announced it has raised $46 million in funding led by global growth equity investor Summit Partners. Existing investors Alven, Partech, and Salesforce Ventures, as well as Akeneo's board member Stephan Dietrich, also participated in the round. Akeneo Co-Founders Team: (from left to right) Nicolas Dupont,…

ReadyCloud Suite & Liquid Web Team Up to Make it Easy to Migrate to WooCommerce & Take Your Data with You

ReadyCloud has teamed up with Liquid Web to offer a sweet end of summer deal: Save 50% off Liquid Web’s reliable hosting and also save 50% off the ReadyCloud Suite for the first 90 days when you bundle both services during this limited-time promotion. ReadyCloud is a CRM, Shipping, Returns and Email Marketing suite built for Ecommerce. It’s an essential tool for any online retailer that’s considering a switch to WooCommerce or Magento 2. Marketing Technology News: Panasonic Launches ClearConnect™ To Help Restaurants…

TechBytes with Dan Maccarone, CEO and Co-Founder at Charming Robot

Tell us about your role and technology you handle in the Company? I’m the CEO and Co-founder of Charming Robot. My focus is on business strategy and user experience - understanding what the problem is that our clients are trying to solve and helping them find the solution. Often I’m an advocate for the consumer. My job is to figure out how to make consumer needs to align with my client’s business needs. We’re not developers, primarily; we do a lot of work on WordPress, Magento, Shopify — whatever makes sense. We’re…

Workarea Commerce Releases Platform to Open Source Community

Company Aims to Disrupt the Enterprise Commerce Cloud Industry by Building Community of Innovative Merchants and Developers Around Leading Product. Workarea, the enterprise commerce platform built to unify commerce, content management, merchant insights and search, is releasing its software to the open source community. Built upon open source technologies from inception, including Ruby on Rails, MongoDB, and Elasticsearch, Workarea touts unparalleled flexibility and scale in modern cloud environments. The platform source…

Voyant Accelerates Mobile Capabilities with Acrobits Acquisition

Acrobits' Mobile Softphone and SDKs to Bolster Voyant's Market Leading UCaaS and CPaaS Services Voyant, a leading UCaaS and CPaaS service provider to businesses, announced the acquisition of Acrobits, the market leader of mobile communication apps based in Prague, Czech Republic. Acrobits' portfolio includes mobile communication softphones for smartphones, WebRTC clients for browsers, and software development kits (SDKs) for developers. Acrobits has tens of millions of softphone endpoints deployed across a broad customer…

ZephyrTel Launches Ultrafast Content Transfer with Immediate Availability for Its Mobilogy Now Customers

Mobilogy Now makes content transfer between phones even faster, with typical speeds of up to 1GB per minute ZephyrTel, a software company dedicated to serving global telecommunications operators, is pleased to announce the release of Ultrafast Content Transfer, an enhanced feature in Mobilogy Now, the market-leading cross-platform, all-in-one mobile lifecycle management solution. This release comes less than two months after ZephyrTel launched the new Mobilogy Now, the next generation of its established Mobilogy…

Viamedia and WOW! Internet, Cable & Phone Sign Multi-Year Deal to Renew Advertising Sales

Providing both local advertising sales and advanced technology opportunities, like QTT™, to WOW! markets across the U.S. Viamedia, the leading cross-media local advertising company, announced a multi-year agreement with WOW! Internet, Cable & Phone, a leading broadband and communications service provider, to continue selling advertising on the multichannel video programming distributor's (MVPD) behalf in 10 markets nationwide. Viamedia has represented WOW! in multiple markets across the country since the company's…

Glassbox Announces Availability of Its Digital Experience Orchestration Platform on Salesforce AppExchange, the World’s Leading…

Glassbox customers can now benefit from real-time session replay directly in Salesforce, whilst accessing previously untapped level of insights Glassbox announced it has launched its Digital Experience Orchestration and big data analytics solution on Salesforce AppExchange, empowering customers to revolutionize the way customer service departments handle customer queries and complaints. Built on the Salesforce Platform, Glassbox is currently available on AppExchange at …

Womply’s 2019 State of Local Retail Report Reveals Consumers Prefer Local for Last-Minute Shopping

Interactive online data report shows sales trends, seasonality, and top revenue days for local retail stores across the U.S. Womply, a CRM and marketing software company serving small businesses, published its second annual State of Local Retail report - a comprehensive look at consumer spending patterns at small, independent retail stores in all 50 states and the District of Columbia during all 365 days of the year. Powered by analysis of 52,000 retail locations in every corner of America for every day of the 2018…

Three Quarters of IT Teams Don’t Understand Marketing Buzzwords

29% of IT teams say marketers use too many buzzwords Over three quarters (77%) of IT teams don’t understand the buzzwords that marketers use, according to new research from leading content management system (CMS) provider, Magnolia. The Magnolia report, “Straight talking content management” incorporates a survey of over 200 IT professionals and 200 marketers across both the UK and US and garners unique insights into the DX landscape and the attitudes both groups hold in relation to their peers. Marketing Technology…

TVSquared Uncovers the Performance Insights Behind Effective TV Advertising Across the German Market

Tuesdays Deliver the Greatest TV Ad Response in Germany. TVSquared, the worldwide leader in linear and digital TV attribution, today released performance insights on German TV advertising campaigns. The analysis found that Tuesday, especially during midday, was the best for advertisers – generating 10% more TV-driven response than any other day of the week, at a cost-per-response (CPR) 10% below average. Using its always-on ADvantage analytics platform, TVSquared evaluated 2019 response, cost and audience data from…

Tanla Solutions to Acquire Leading Big Data and AI Based Marketing Automation Platform Gamooga

With Gamooga, Tanla Solutions forays into fast-growing Marketing Automation industry Tanla Solutions Limited, one of the largest cloud communication providers in the world, announced a definitive agreement to acquire a leading Big data, AI driven Customer Data and Marketing Automation Platform – Gamooga. This is the 2nd acquisition Tanla has made in the last four months.  Acquisition of Karix Mobile and Gamooga now will position Tanla as the end-to-end solution provider for global enterprises including the existing 1500+…

Infor Announces Executive Leadership Transition

Elevates Kevin Samuelson to CEO; Charles Phillips becomes Chairman of Board of Directors Infor, a leading provider of business applications specialized by industry and built for the cloud, announced a planned leadership transition through which Kevin Samuelson, who has served as Infor's CFO, has been named Chief Executive Officer.  Charles Phillips, who has served as CEO since 2010, has been named Chairman of Infor's Board of Directors. Samuelson will also join Infor's Board of Directors. Samuelson is one of the longest…

Sprint Launches Curiosity Smart Video Analytics to Help Make Businesses, Facilities, Campuses, Cities Safer and Smarter

With Technologies from Hitachi Vantara & Ericsson, Solution Leverages Artificial Intelligence to Deliver Actionable Insights for More Agile Responses Sprint announced the launch of Curiosity Smart Video Analytics. The highly adaptable solution delivers automated alerts and advanced video analytics technology, helping to make smarter decisions, respond faster to potential emergencies, and improve efficiency while keeping people and property safe. “Together with technologies…

Ceros To Giveaway Remarkable Attendee Experiences at HubSpot INBOUND 2019 in Boston

Ceros, an experiential content creation platform, announced that it will be an exhibitor in Boston at INBOUND 2019, an annual event hosted by HubSpot conference that brings together sales and marketing executives for a week of education, networking and inspiration, featuring speakers and instructors from all walks of life. Marketing Technology News: Smartling Promotes Ani Obermeier to Vice President of Marketing From September 3 through September 6, Ceros will be welcoming visitors in two locations at the Boston Convention…

To Make Strong Ads, Brand Purpose Must Be Inclusive, Not Divisive

Does “brand purpose” make effective advertising? New data from global marketing research and effectiveness company, System1, shows that 1 in 5 of the most effective TV ads last year highlighted a cause beyond the brand itself. But marketers are often getting “purpose” wrong, by jumping into controversial and divisive topics rather than picking more inclusive causes. The subjects that most strongly motivate viewers are not necessarily progressive. They’re often very traditional “Cause-Related Marketing” topics, like…

Anaplan to Buy Predictive Analytics Startup Mintigo

The performance management company Anaplan, Inc has reportedly entered into an agreement to buy Israeli predictive analytics company Mintigo, Inc. Anaplan made the move to bring aboard Mintigo’s talent in data science and machine learning automation. This was expected to enhance the predictive capabilities of Anaplan’s own solutions. Marketing Technology News: Adobe (Magento) Named a Leader in 2019 Gartner Magic Quadrant for Digital Commerce Platforms Mintigo had hit the market with an online predictive analytics…

VvAA Groep B.V to Transform Service Experience and Performance with Vonage’s NewVoiceMedia Solution

Vonage, a global business cloud communications leader, today announced that VvAA Groep B.V has selected its NewVoiceMedia (NVM) contact center solution to boost its members' customer experience. VvAA Groep B.V is a member organization and a leading insurance provider for healthcare professionals and institutions in the Netherlands. The group's main objective was to provide a state-of-the-art experience for its members and customers, while strengthening its performance, operational efficiencies and team productivity.…

Criteo and MoPub Partner to Successfully Scale In-App Native Ads on Mobile

Conversions for Criteo advertisers increased 90% year-over-year on MoPub inventory Criteo S.A., the advertising platform for the open Internet, announced strong results following the launch of in-app native ads with MoPub, the Twitter-owned mobile monetization platform. By launching this engaging ad format, which sees 4X higher clickthrough rates than banner ads, total conversions for Criteo advertisers on MoPub inventory increased 90% from Q2 2018 to Q2 2019. In the coming months, Criteo plans to partner with MoPub to…