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OpenMoves Ranked Leader in G2’s Winter 2020 Reports

OpenMoves announced today that G2.com has named its OM3 email marketing platform Momentum Leader, High Performer, Easiest Admin/Usability, and Easiest to do Business with, for Small and Mid-Market Businesses. G2 rankings are based on real, unbiased reviews and satisfaction ratings from OpenMoves customers and compared to similar products in the category. This marks the eighth consecutive quarter that OpenMoves has been recognized in multiple Email Marketing categories by G2. Marketing Technology News:  Newgen Enhances…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Amazon, TechTarget, Inc., ezbob, NWN and Xenon arc. Amazon wins at the 2020 Kellogg School Super Bowl Advertising Review Amazon is a big winner in strategic ad rankings with its “#BeforeAlexa” ad in the 16th consecutive Kellogg School Super Bowl Advertising Review. Other brands that earned top marks include Facebook, Cheetos, Hyundai, T-Mobile and Google. Not all advertisers had…

Xenon arc Enhances SMB Customer Experience Capabilities

Harnesses Power of Magento Commerce for xa-Direct Model Xenon arc, a leading data-driven marketing and sales organization, announced the launch of its enhanced B2B ecommerce offering powered by Magento Commerce. The new offering is an expansion of the company’s disruptive business model, xa-Direct, to further improve and simplify the service experience for small business buyers of product in the materials industry. “Go-to-market strategies must appreciate the unique needs of these often-underserved customers” Tweet…

Cardknox Announces Partnership with E-Commerce Solution Provider Wagento

The New Partnership Provides Wagento Clients With Access to Cardknox’s Seamless Payment Integration for the Magento Online Shopping Cart Cardknox, a Fidelity Payments company and leading omnichannel payment gateway solution, is happy to announce its latest partnership with Wagento, an e-commerce solution provider that has extensive experience with the Magento e-commerce platform. Through this partnership, Wagento customers will be able to enjoy robust payment processing capabilities that are fully built into their Magento…

Ansira Appoints Jay Dettling as Chief Executive Officer

Laurie MacLaren continues role as Chief Financial and Operating Officer Ansira has announced that Jay Dettling has joined the company as Chief Executive Officer, effective February 3. Laurie MacLaren, who previously served as CEO, in addition to her role as Chief Financial and Operating Officer, will remain as CFO/COO on the Ansira executive team. “Jay has a proven track record of driving growth across many organizations as well as creating results for his clients. We are confident in Jay’s leadership and his ability…

ReadyCloud Welcomes Square as the Latest Addition to its Ecommerce CRM Suite

ReadyCloud, the CRM Suite built for ecommerce, now supports Square in its many forms. From Point of Sale (POS) to SquareUp stores, ReadyCloud cleanly manages the order data from multiple Square sources for the purposes of CRM, growth marketing, shipping and returns. It is a complete backend solution for Square merchants. "Our integration works with Square to go beyond the transaction," explains Michael Lazar, an Executive at ReadyCloud. "A merchant can run their entire business with a SquareUp store and ReadyCloud. We…

Weidenhammer Named BigCommerce Partner

Weidenhammer offers full-service BigCommerce implementations to help fast-growing businesses exceed expectations Weidenhammer announced it has been named a Certified BigCommerce Agency Partner. “Adding BigCommerce to our portfolio of partners strengthens our ability to be truly consultative with our customers,” said Aaron Sheehan, Weidenhammer’s Director of Commerce. “We believe our experience in digital commerce pairs well with BigCommerce’s robust SaaS platform and stellar global team.” Marketing Technology News:…

TechBytes with Brian Byer, Vice President, GM at Blue Fountain Media

Tell us about your role and the team/technology you handle at Blue Fountain Media. I am Vice President and General Manager of Blue Fountain Media (BFM). I oversee all agency activities from Revenue Generation to Expense Management. BFM has a strong history of growth through our technology partnerships. While we love Drupal on Acquia, we are also strong proponents of WP Engine, Sitecore and Adobe for CMS. On the commerce front, BigCommerce has a great product that’s growing very quickly ever since Adobe acquired…

Daily MarTech Roundup: Top Coolest Things in Marketing and Sales Today

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Digital River, AtScale, Sidetrade, AppSheet and The California Consumer Privacy Act (CCPA). Digital River Partners With Magento to Create Powerful Combined Commerce Solution Built for Global Expansion Digital River, the most experienced global e-commerce enabler for established and fast-growing brands, announced a partnership with Magento, an Adobe company and leading provider of commerce…

ReadyReturns Hits New Milestone, Helping E-tailers Process More Than 10 Million Product Returns

ReadyReturns has set a new benchmark by helping streamline and automate the processing of more than 10 million ecommerce product returns ReadyReturns - the preferred online product returns system for thousands of ecommerce retailers - set a new benchmark by helping streamline and automate the processing of more than 10 million product returns. ReadyReturns is part of the ReadyCloud Suite—a platform of connected ecommerce software solutions and apps that helps retailers build better relationships via an orders-based…

WP Engine Appoints Ramadass Prabhakar Senior Vice President of Global Engineering

Veteran Leader From Adobe And Magento To Continue To Advance WP Engine’s Digital Experience Platform WP Engine, the WordPress Digital Experience Platform (DXP), today announced the appointment of Ramadass Prabhakar as the company’s new Senior Vice President of Global Engineering overseeing its global engineering team. Prabhakar will report to Heather Brunner, Chairwoman and Chief Executive Officer. “His experience working with open-source software and growing global technology teams will help us evolve our…

Global Merchants Adopt OroCommerce, the Leading Platform for B2B ECommerce

Oro, Inc., the business applications company behind OroCommerce, the No. 1 B2B digital commerce platform, announced the signing of a range of suppliers and distributors with revenues totaling more than $18 billion as new enterprise clients. Most of the companies switched to OroCommerce because their previous eCommerce platforms were unable to meet their growing needs in a changing market landscape. Some of the new customers include Fairprice, Singapore’s largest supermarket chain, which has more than $3 billion in total…

RoboMQ Launches a Major Upgrade to Connect iPaaS With Michelangelo Release

Major enhancement to the way workflows are designed on its no-code API integration platform, in addition to the availability of a host of leading ERP, CRM, SaaS, and IoT application connectors RoboMQ, a leading integration-platform-as-a-service (iPaaS) provider, launched a major upgrade to its no-code platform Connect iPaaS. This release, named Michelangelo after the famed Renaissance sculptor and painter, adds several features and functionalities, covering core platform as well as the addition of new API connectors for…

Convey Unveils Partner Program to Transform Last Mile Delivery

ConveyPLUS Allows Retailers to Connect, View, and Act on Disparate Data Across the Supply Chain to Create Last Mile Competitive Advantage In the release dated Nov. 21, 2019, the second bullet, first sentence should read: Dropship: The industry’s top distribution and fulfillment companies, including Logicbroker, are partnering with Convey to simplify and manage the complexities associated with the dropshipping model – and to ensure shippers deliver a consistent, cost-effective customer experience, regardless of…

CData Software Partners with Tableau to Expand Cloud Data Connectivity

Partnership Extends Real-Time Analytics and Data Management for more than 200 Enterprise, SaaS, NoSQL, and Big Data Sources CData Software, a leading provider of standards-based drivers and data access solutions for real-time data integration, announced a partnership with Tableau, the leading analytics platform, to extend real-time data access to a wide selection of cloud applications and data sources. Through the partnership, CData will provide enhanced data connectivity to Tableau customers through the new Tableau…

CMOs Asked for an Ever-Evolving CMS. Salesforce Delivers It.

Regardless of the nature of the business, Content Management Systems (CMS) are central to any CMO's Marketing Technology stack. Today, a CMS is expected to run in sync with every online Marketing campaign planned. Web CMS Managers are constantly harried by the growing demands to perpetually deliver contextual content and personalization to a highly diversified segment of audience. But, we all know that it is a difficult task to sync your web CMS back-end with the front-end Marketing campaigns. Yes, a lot can be achieved…

Adobe Leadership in Creativity, Digital Documents and Customer Experience Management Categories Drives Next Era of Growth

Company Raises Q4 FY2019 Digital Media Net New ARR Target Adobe will host a financial analyst meeting with investors and financial analysts at its Adobe MAX conference, where Adobe’s executive team will unveil the company’s strategy to expand its leadership in the creative, digital documents and customer experience management categories to drive sustainable, long-term top and bottom line growth in 2020 and beyond. As part of its presentation, Adobe will provide data showing that its total addressable market is expected to…

P&G, Amazon and WPP Vet Laurent Burman Drives DTC Success as New SoundCommerce CCO

Ecommerce and Digital Agency Exec to Lead Go-to-Market and Customer Success for VC-Backed Data Platform Provider Operations data platform provider SoundCommerce announced the appointment of CPG, ecommerce, and digital agency veteran Laurent Burman as the company's new Chief Commercial Officer responsible for the company's marketing, customer success, and new business development. Burman is a veteran consumer brand, SaaS software and digital commerce executive with tenure at Procter & Gamble; Amazon.com where he led…

Adobe Expands Product Offerings to Meet Mid-Market and SMB Needs

Global leader in digital customer experience platform, Adobe, has expanded its product offerings to serve the needs of mid-market and SMBs. Adobe is creating a new organization within their Digital Experience business altogether to thwart the growing challenges in the martech ecosystem. At the time of this announcement, Adobe also promoted Gary Specter, formerly vice president of Magento global sales and customer success, to lead the dedicated sales, customer success and support organization. Gary will be the VP, global head…

Monetate Acquired! What This Means for the Unified Cloud Commerce Industry?

Unified Commerce Cloud is a unique ecosystem. It keeps adding more and more Martech and AIOps players every year, mostly through CDPs, Mobile CRMs and BI tools. Funding is good, and so are sales and partnerships. When Splunk bought SignalFx for $1.05 billion, we knew that the digital businesses would take inspiration from the development. Today, Monetate is snapped by Kibo Commerce. Monetate is a leading testing and optimization provider. The deal would allow Monetate to join Kibo and Certona crews and empower retailers…