Odeeo, the leading in-game audio advertising platform has today announced the trends that it believes all advertising and marketing executives should be watching as the programmatic audio advertising market evolves in 2024. With a…
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Linktree, the most popular Link in Bio service for the creator economy, today announced that it has acquired Koji. With over 400 mini apps published to its app store, Koji gives social media creators countless new ways to generate revenue,…
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First-of-its-kind DSP integration enables custom audience activation at scale across connected TV households in a programmatic, privacy-focused manner Madhive today announced a partnership with Blockgraph, a privacy-focused data…
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Next year will be one of the most critical years the world of digital marketing has ever seen, with seismic changes to come around reach in the open web, measurement, targeting, and optimising supply chain partnerships. Much of this…
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MikMak further solidifies its position as the leading commerce intelligence platform that helps brands convert global consumers by forming a new partnership with Circana to offer digitally influenced offline sales reporting, providing new…
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Wpromote is releasing Creative Accelerator, a new proprietary app in Wpromote's proprietary marketing intelligence platform, Polaris. The new app unlocks a first-to-market advantage exclusive to Wpromote clients: a one-of-a-kind solution…
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New capabilities extend Cloudinary’s market-leading automations to help brands bring any video experience to market quickly, easily, and at scale Cloudinary, the image and video platform that powers many of the world's top brands, today…
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Nearly half of organizations with top-performing demand generation programs anticipate exceeding revenue expectations Alexander Group, the leading revenue growth consultancy to Global 2000 companies, today unveiled the results of its…
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Transaction allows Perion to be at the forefront of the fast-growing DOOH channel, further diversifying its offering and expanding its global footprint Perion Network Ltd., connecting advertisers with consumers through technology…
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As we look ahead to what 2024 holds for the ad tech industry it is important to assess the present state of advertising. First of all, users are rejecting the tracking of their every move on all the digital platforms they use. Secondly, in…
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Squirro, a leading Generative AI-powered enterprise search and insights cloud provider, has proudly announced a strategic partnership with BioQuest, a prominent business and technology consulting practice headquartered in Singapore.…
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Opening of a Mumbai location enhances support for publishers and buyers in market Magnite, the largest independent sell-side advertising company, has announced the opening of a new office in Mumbai, which will serve as the company’s base…
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AI saving brands an average of 34 working days per month; most countries now officially mobile-first; and well-optimized images and video help brands greatly reduce their carbon footprints Cloudinary today launched its fifth annual…
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Almost 60% of organizations are implementing or exploring generative AI in marketing And three quarters of organizations have either already allocated budget to integrate generative AI into marketing, or plan to do so in the…
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Frameworks like generative AI enable us to remain relevant to the consumer in a manner that seems crafted just for them – that is hyper-personalization at scale – Nitin Saini ,VP  - marketing, Mondelez India. Artificial intelligence has…
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Leader in Image and Video Innovation Also Unveils Results of Global Web Developer Survey, Revealing Strong Demand for GenAI Tools Cloudinary, the image and video technology platform that powers many of the world’s top brands, today…
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Partnerships with Hivestack, JCDecaux ANZ, Go Media, Lumo, and VIOOH enabled Scope3 to build and refine the model for measuring this growing channel Partnerships with Hivestack, JCDecaux ANZ, Go Media, Lumo, and VIOOH enabled Scope3…
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The solution provides clients with greater assurance that they are reaching the advanced audience they are targeting and more precise measurement for more effective media strategies, driving increased ROI By commingling…
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Privacy-compliant solution builds unique, first-of-its-kind sports-based fan profiles with proprietary data signals, like sports app sign-ins, live streaming data, fan engagement, and league & team interactions…
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The innovative technology company and the university are teaming up to boost contextual relevance and personalisation with machine learning Bid-smart DSP Preciso unveils a collaboration with the AI Chip Centre at Digital University of…
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