AdLift, a global leader in SEO and digital marketing (recently acquired by Liqvd Asia), announced a major enhancement to its AI visibility platform, Tesseract. The newly launched ‘Brand Share of Voice (SOV)’ feature is set to redefine how brands measure authority in the age of AI-driven search.

As search evolves from traditional rankings to AI-generated answers, Brand SOV provides the missing piece for marketers: a way to track which sources LLMs cite when mentioning their brand and how often. This feature offers unparalleled visibility into the ecosystem of citations powering tools like ChatGPT, Gemini, Perplexity, and Google’s AI Overviews.

Marketing Technology News: MarTech Interview with Liat Barer, Chief Product Officer @ Odeeo

“AI models are now gatekeepers of information. If your brand isn’t being cited by authoritative sources, you risk invisibility in tomorrow’s search landscape. Brand SOV is about giving CMOs and digital leaders the clarity they need to influence those AI outputs,” said Prashant Puri, CEO & Co-Founder, AdLift.

The feature includes Brand SOV dashboards, source frequency breakdowns, and actionable export tools, designed to help enterprises strengthen their brand trust signals where it matters most: inside the AI engines shaping customer journeys.

Tesseract is among the first platforms globally to make AI citation tracking available at scale, further cementing AdLift’s leadership in pioneering solutions for the zero-click search era.

Marketing Technology News: What Marketers Need to Know About the European Accessibility Act