Apromore, a leading provider of AI-driven process mining and simulation solutions, announced the appointment of Brandee Sanders as chief marketing officer (CMO). With an impressive background in driving growth and strategic marketing initiatives for high-impact SaaS companies, Brandee brings decades of marketing leadership and brand-building expertise to her role at Apromore.

“At Apromore, we aim to help organizations utilize their process data to create ongoing value for their business and customers. We strive to achieve so by exploiting the full potential of process mining, beyond mainstream capabilities”

Following a year of strong customer and market momentum – highlighted by Stephen Tsuchiyama’s appointment as CRO earlier this year and additional funding from existing and new investors that underscores the market’s confidence in the company and its vision – Apromore’s decision to bring on Brandee Sanders as CMO reaffirms the company’s commitment to sustained growth in 2024 and beyond.

Marketing Technology News: MarTech Interview With Catalina Salazar, Global Head @ Wolt Ads

“At Apromore, we aim to help organizations utilize their process data to create ongoing value for their business and customers. We strive to achieve so by exploiting the full potential of process mining, beyond mainstream capabilities” said Marcello La Rosa, CEO and Co-Founder of Apromore. “We are thrilled to welcome Brandee Sanders to Apromore as our new CMO. Her extensive experience and proven leadership in driving growth and market expansion will be instrumental as we continue to innovate and expand our leadership in the AI and process mining industry. With Brandee on board, following Stephen’s appointment and expansion of our product development and sales teams, I’m confident that Apromore will continue to deliver value to our customers.”

“Joining Apromore, a trailblazer in process mining and simulation with a cutting-edge AI vision and exceptional talent, is an extraordinary opportunity,” said Brandee Sanders, CMO of Apromore. “I am thrilled to be part of this innovative team and look forward to driving the company’s growth, nurturing a customer-focused environment, and showcasing the transformative business value that process optimization brings.”

Marketing Technology News: Rise of Hyper-Personalized Marketing – A Breakdown into how Personalization Has Evolved

Brandee Sanders is a distinguished CMO recognized for her achievements in building Go-To-Market (GTM) strategies, enhancing sales performance, leveraging AI and data analytics, and accelerating growth trajectories for SaaS scaleups. Her career highlights include driving significant revenue generation, facilitating successful exits and acquisitions, and guiding companies through successful IPOs, such as BlackLine’s debut on Nasdaq (BL).

Prior to joining Apromore, Brandee held pivotal roles at prominent organizations including BlackLine, Sony Music, and Observe.AI. She has consistently delivered transformative results, aligning marketing efforts with business objectives and fostering strategic partnerships with leading investors such as Zoom, Tiger Global, Softbank, Menlo Ventures, Scale Ventures, Nexus, Thiel Capital, among others.

In her role as CMO, Brandee will oversee Apromore’s global marketing strategy, focusing on expanding market reach, enhancing brand visibility, and driving customer engagement initiatives. Her appointment underscores Apromore’s commitment to leveraging top-tier talent to propel its leadership in the evolving landscape of process mining software solutions.