Artificial Intelligence Expert Madhumita Bhattacharyya Joins Protiviti

Bhattacharyya Brings Deep Expertise in AI, Machine Learning and Data Analytics to Help Global Consulting Clients

Madhumita Bhattacharyya has joined the Technology Consulting practice of global consulting firm Protiviti as a managing director and leader of advanced analytics and artificial intelligence services. Based in the firm’s Dallas office, she has more than 19 years of strategy and analytics experience in numerous industries including financial services, retail, consumer packaged goods and healthcare. Bhattacharyya brings diverse experience across the analytics value curve from enabling a single view of a customer to intelligent automation, advanced analytics and optimization with a special focus on anti-money laundering, fraud and risk analytics.

Marketing Technology News: Constant Contact Gets Personal with Launch of New Marketing Advisor program

Prior to joining Protiviti, Bhattacharyya was a partner with IBM’s Global Business Services where she was the U.S. head of the company’s Advanced Analytics practice, responsible for identifying and driving advanced analytics projects across different business sectors. She also led the IBM-SAS Alliance and the SAS Center of Excellence with special focus on public sector projects. Before IBM, she served as Analytics Practice Leader for retail and banking and financial services with Cognizant Technology Solutions. Earlier in her career, Bhattacharyya served as an Associate Vice President of Analytics at Hewlett-Packard in Chennai, India, where she built and led the advanced analytics team responsible for transforming information into intelligence.

Marketing Technology News: Story Data Launches Advanced AI and Blockchain Platform For Writers and Their Potential Buyers Streamlining Functionality

“Many of our clients find deploying and managing technologies such as AI and machine learning to be a significant challenge,” said Ron Lefferts, a managing director and global leader of Protiviti’s Technology Consulting practice. “They look to us for innovative solutions that enable them to successfully incorporate these technologies into their current business models. With Madhu’s deep knowledge of advanced AI and data analytics across multiple industries, she advises them so that they can make informed data-based decisions and look to the future with confidence.”

Bhattacharyya holds an MSc (Statistics) from Banaras Hindu University, Varanasi, India. She has been a guest lecturer at the Loyola Institute of Business Administration, the Chennai Business School and the Indian Institute of Technology (IIT) Madras.

Marketing Technology Interview: MarTech Interview with Andrea Lechner-Becker, CMO, LeadMD