Axis Programmatic Middleware and Lemma Forge Strategic Partnership

Axis, an AI-powered programmatic platform that streamlines connections between suppliers and advertisers, and Lemma, a leading omnichannel Supply Side Platform (SSP) for emerging formats have joined forces in a strategic partnership. By combining their expertise, they aim to provide enhanced solutions for advertisers and brands, elevating the effectiveness of advertising campaigns, especially in the emerging media space.

This collaboration will advance the capabilities and opportunities available to Axis’s demand-side partners. From now on, it will provide them access to a wider array of sources and opportunities, qualitative geographical targeting, and a more diverse range of ad formats, ensuring enhanced engagement and effectiveness in the advertising campaigns.

Lemma’s omni-channel  platform, coupled with Axis’s extensive network and expertise, will enable advertisers to reach their target audiences with precision and efficiency. Through this partnership, DSPs can expect seamless integration, comprehensive support, and unparalleled access to premium inventory via Lemma, driving superior results and maximizing ROI.

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“Axis is thrilled to join forces with Lemma in this strategic partnership. By leveraging Lemma SSP’s cutting-edge technology and extensive reach, we are equipping our DSP partners with the tools and resources they need to thrive in today’s competitive ad tech landscape.”

Ann Tarasewicz, CEO, Axis

“In the ever-evolving landscape of advertising technology, partnerships are key to driving progress and meeting the diverse needs of advertisers and brands. Our partnership with Axis  marks a transformative step forward in redefining advertising solutions for evolving brands.” 

Sabarish Pillai, Global VP Programmatic, Lemma 

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