Bigtincan Launches Industry’s First Sales Enablement Platform for Adobe

New Solution Designed for Marketers Will Leverage Bigtincan’s AI-Driven Real-Time Automation, Intelligently Delivering Adobe Assets to Meet the Demands of Mobile Sales Teams

Bigtincan, the leader in mobile, AI-powered sales enablement automation, announced the launch of Bigtincan for Adobe. Deepening its partnership with Adobe, this integration automates the delivery of Adobe content for use, simplifying the way marketers equip mobile sales teams with engaging content.

The launch of Bigtincan for Adobe creates an end-to-end solution designed by marketers for marketers looking to empower sales teams. With Bigtincan’s AI-driven, real-time automation, organizations can ensure that the content managed in Adobe is delivered to mobile sales teams – online and offline – wherever and whenever they need it. Furthermore, this solution also provides comprehensive insights as to how content is being leveraged throughout the sales cycle keeping marketing and sales messaging aligned.

Marketing Technology News: Kaarta Announces $6.5 Million in Series A Financing

“Adobe’s software has been widely recognized for making marketing teams successful,” said David Keane, CEO of Bigtincan. “With the Adobe integration, Bigtincan is excited to help marketers extend their existing marketing investments, while providing additional, high-value, channels to deliver information to sales and other customer facing teams.”

Adobe platforms help CMOs create a central management platform for content, and now Bigtincan offers CMOs the first sales enablement platform designed for marketers to extend their reach to sales, service and channel organizations. This helps extend the value of the sales and marketing investments in Adobe technologies and ultimately enhance customer experience, aligning sales and marketing teams to deliver better business results.

In order to deliver rich HTML5-based learning experiences created in Adobe Captivate, powerful videos from Adobe Rush, and PDFs created in Adobe Acrobat, Bigtincan for Adobe was built from the ground up to maximize the user experience and reach a mobile workforce.

Marketing Technology News: Drawbridge Integrates The Trade Desk’s Unified ID Solution Into Its Identity Platform

Key capabilities and benefits of the solution include:

  • Adobe Experience Manager Integration (AEM) enables organizations to deliver a connected and compelling digital experience across the customer journey.
  • Adobe InDesign Extension publishes directly to Bigtincan and enables easy, and dynamic, personalization of the content from InDesign.
  • Marketo Marketing Automation /Adobe Campaign accelerates campaign delivery, improves sales engagement and provides rich data/analytics to marketing automation platforms for leads and contacts.

John Moore, Bigtincan’s Vice President, Strategic Partnerships, Alliances, and Integrations said, “This partnership extends Adobe’s efforts with Adobe AEM to bring new and superior experiences to market faster. If you are working directly in Adobe InDesign or AEM, you can combine the collaborative tools available in the Adobe platforms with the leading sales enablement platform to deliver this content more quickly and effectively to your mobile workforce.”

Marketing Technology News: Valassis Data: Coupons and Technology Empower Shoppers

Bigtincan leads the market as the most integrated sales enablement platform with a wide range of solution types available – including CRM, PRM, digital asset management, marketing automation, CPQ, MDM, sales automation, LMS/learning, inventory, operating systems and enterprise content management. Bigtincan for Adobe joins more than 100 popular software solutions integrated in Bigtincan’s technology ecosystem including Salesforce, Pardot, Amazon S3, and Microsoft Sharepoint.