Hires Experienced Brand-Builder Sarah Acton as Chief Marketing Officer, a leading provider of cloud-based software that simplifies, digitizes, and automates back-office financial processes for small and midsized businesses (SMBs), announced that Sarah Acton has joined the company as Chief Marketing Officer.

Reporting to CEO and Founder René Lacerte, Sarah will be a member of the executive leadership team.

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“It is a gift as a marketing leader to work for a company that has such a rich story supporting SMBs”

“Sarah brings a wealth of marketing experience to from building leading global brands across both business and consumer markets,” said René Lacerte, CEO and Founder of “We are thrilled to welcome Sarah to where she will accelerate our marketing and brand-building efforts.”

Sarah recently led both marketing and sales at Athos, a wearables company in the athletic performance space where she drove the adoption of products across the major professional sports leagues and elite collegiate teams as well as key programs within the Department of Defense. Sarah was also responsible for global brand oversight during pivotal periods of growth at LinkedIn and consumer marketing leadership at Yahoo!. Prior to that, Sarah was the owner of a small retail business where she had first-hand experience with the rewards and challenges that come with entrepreneurship.

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“It is a gift as a marketing leader to work for a company that has such a rich story supporting SMBs,” said Sarah Acton, Chief Marketing Officer at “My affinity and love for small businesses, combined with my own personal experience, provides a backdrop from which I can help to build on the story that already exists. I’m excited to bring it to the world with the humanity and authenticity our customers deserve.”

Sarah has over 25 years of marketing experience with a strong operational track record of building teams, structures and processes to fuel growth across all stages of a company. She holds an MBA from Northwestern University – Kellogg School of Management and a B.S. in Marketing from Tulane University. Sarah has two sons and is passionate about mentoring women professionals.