Cerence Powers Conversational AI in Audi e-tron GT and Audi Q4 e-tron

Natural language voice controls enable intuitive control of key features and functions as in-car experience takes center stage in next-gen electric vehicles

Cerence Inc., AI for a world in motion, today announced its continued work with Audi to power the in-car assistant platform for the new Audi e-tron GT and the much-anticipated Audi Q4 e-tron compact electric SUV, providing voice-powered access to key features and functions like navigation, media, air conditioning and heating, phone calling and text messaging, and more. Audi’s ongoing partnership with Cerence for intuitive, natural interaction in the e-tron GT and Q4 e-tron is indicative of the rising importance of the in-car experience in the next generation of innovative electric vehicles.

Marketing Technology News: MarTech Interview with Eddie Porrello, Director of Product at Amber Engine

Activated with a simple “Hey, Audi,” Audi’s voice dialog system currently deployed across the automaker’s lineup, leverages speech recognition, natural language understanding (NLU), text-to-speech (TTS), and speech signal enhancement from Cerence for a conversational, intuitive in-car experience. Part of a multi-level digital operating and display platform, Audi’s in-car assistant understands a variety of queries and commands spoken in everyday speech, including those relevant for electric vehicles such as, “Where is the nearest charging station?” Further enhancing the human-like interaction, the assistant can even collaborate with the driver, asking questions, allowing for corrections, and offering multiple responses to queries. A hybrid system with both cloud-based and embedded elements means drivers are never left without key capabilities, even in areas of low or no connectivity.

“It’s exciting to see design, performance and technology come together to redefine the electric mobility experience in Audi’s new models,” said Sanjay Dhawan, CEO, Cerence. “We are proud to continue our work with Audi and support their commitment to innovation as they create the next generation of uniquely Audi experiences for their drivers.”

Marketing Technology News: Danish 3F Superliga Extends Collaboration with Stats Perform…