DataGroomr’s customers can now benefit from intelligent data quality improvement with real-time deduplication and AI-driven insights.

DataGroomr announced it has updated its AI-powered data quality app on Salesforce AppExchange, providing customers new ways to automate, simplify, and scale data quality management. These updates introduce AI Recommendations and Live Dedupe, two advanced features designed to deliver real-time precision, continuous learning, and smarter automation for Salesforce data management.

DataGroomr leverages artificial intelligence at its core, setting a new standard for AI-driven CRM data quality. The latest updates build on DataGroomr’s proprietary AI engine, which automates deduplication and cleansing, to further enhance how organizations manage, clean, and maintain their Salesforce data with greater accuracy and ease.

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AI-Powered Data Quality for Salesforce
DataGroomr’s app empowers Salesforce admins, operations teams, and RevOps leaders to maintain clean, accurate, and actionable data across accounts, contacts, and leads. With its no-code interface and adaptive AI, DataGroomr eliminates the complexity of traditional data management tools.

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The two new innovations extend these capabilities:

• AI Recommendations – Smarter, Actionable Insights: This feature uses a large language model to review Salesforce data and intelligently recommend next-best actions — such as merging, verifying, or transforming records — based on contextual understanding of the data rather than static rules.
• Live Dedupe – Real-Time Duplicate Prevention: Live Dedupe introduces continuous, real-time duplicate detection inside Salesforce. Instead of relying on scheduled cleanup jobs, users receive instant alerts when potential duplicates are created or modified, ensuring data integrity at the point of entry.

These enhancements transform DataGroomr into a proactive, intelligent data quality assistant for Salesforce, helping organizations maintain trust in their data and enhancing the accuracy and impact of downstream analytics, automation, and AI initiatives.