FADEL, a global provider of AI-driven brand compliance and licensing software, announced the next chapter in its evolution — unveiling FADEL solutions powered by agentic AI, built on the AWS Bedrock Agentic AI platform. This milestone introduces advanced intelligent automation designed to increase speed, insight, and efficiency across licensing and marketing workflows.

By the end of 2025, FADEL will demonstrate how agentic AI transforms operational processes — enabling teams to move from managing data to orchestrating intelligent actions.

A Legacy of AI Innovation

Since 2019, FADEL has delivered AI-driven advancements that enhance operational efficiency and customer experience:

1. 2019 – AI-PoweredDigital Content Tracking & Compliance: AI-driven monitoring across digital platforms to protect rights, detect violations, flag expirations, and prevent misuse.
   
   
2. 2022 – AI-Enabled Visual Search: Enhanced asset discoverability and accelerated copyright claim responses.
   
   
3. 2023 – AI-Based Video Matching & Tracking: AI-powered recognition of videos and clips across YouTube, TikTok, and e-commerce platforms, enabling talent renewals, content takedowns, and copyright enforcement.
   
   
4. 2024 – AI-Powered Music Identification: Automatic identification of licensed melodies and music within videos, helping brands reduce copyright infringement risks.
   
   
5. 2025 – AI-Powered Business Insights: Natural Language Search (NLS) through AI prompts, predictive analytics, dynamic dashboards, and instant executive reports that convert complex licensing data into actionable insights.
   
   
6. 2025 – AI Assistant for User Support: AI-powered assistant that delivers real-time guidance and user support through an interactive AI chatbot.
7. 2025 – AI-Enabled Product Approval System: Streamlined product submissions and reinforced brand governance.
   
   
8. 2025 – AI Automation for Contract Ingestion: AI-powered contract ingestion that extracts licensing terms from content licensing agreements, streamlining digital rights setup and compliance workflows.

Marketing Technology News: MarTech Interview with Haley Trost, Group Product Marketing Manager @ Braze

Building an AI-Driven Organization

FADEL has embedded AI across its operations, establishing an AI Governance Council, launching an educational AI workshop series, hosting an interdepartmental AI Summits, and integrating AI capabilities into every department — resulting in a 30% improvement in internal efficiency.

Strategic Partnership with Labra and AWS

FADEL recently partnered with Labra, a Cloud GTM platform, to deploy its intelligent agents and solutions on the AWS Marketplace and AWS Bedrock Agentic AI platform. This collaboration enables adaptive, autonomous agents that streamline licensing and marketing compliance operations, delivering more responsive and tailored solutions for customers.

Thought Leadership & Industry Engagement

FADEL continues to share its AI expertise through webinars such as this month’s AI Strategies for Digital Compliance, speaking engagements, and industry articles. Next, FADEL will compete in the “AI Playoff” at DAM NY on October 15.

Marketing Technology News: From Data to Impact: How AI is Transforming Interactive CTV Ads

The Future: Agentic AI in Action

Combining its already powerful generative, analytical, and predictive AI capabilities with powerful new AI agents, FADEL is advancing automation in brand compliance and licensing. The next generation of technology is designed to enhance operational efficiency, improve customer engagement, and accelerate workflow automation.

“Harnessing the power of agentic AI, we’re taking intelligent automation to the next level,” said Tarek Fadel, Founder and CEO of FADEL. “Our goal is to deliver solutions that not only inform decisions but act on them — simplifying complex licensing processes and improving how teams work.”