Fractal, a global provider of artificial intelligence solutions to Fortune 500® companies, announced that it has achieved the Amazon Web Services (AWS) Generative AI Consulting Services Competency. This milestone recognizes Fractal’s expertise and commitment to leveraging AI technologies to drive innovation and transformation for its global clients.

The AWS Generative AI Consulting Services Competency identifies partners with proven technical proficiency and customer success in guiding organizations through the entire generative AI lifecycle, from defining strategy and responsible AI frameworks to building, customizing, and maintaining generative AI applications and foundation models.

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“Achieving the AWS Generative AI Consulting Services Competency reflects our commitment to enabling clients to unlock the full potential of generative AI responsibly and effectively,” said Vikram Magon, Vice President – AWS Partnership, Fractal. “This recognition validates our ability to deliver end-to-end consulting services that help businesses innovate, accelerate adoption, and achieve measurable outcomes with AWS technologies.”

Fractal’s consulting expertise spans:

• Strategic Advisory: Helping organizations define generative AI adoption roadmaps and responsible AI principles.
• Model Development & Customization: Building and fine-tuning foundation models for industry-specific and cross-functional use cases.
• Deployment & Operations: Supporting clients in operating, securing, and maintaining generative AI applications and workloads.
• Governance & Risk Management: Implementing frameworks to ensure compliance, security, and ethical AI practices.

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With a strong track record of delivering generative AI solutions across industries, Fractal empowers clients to enhance customer experiences, optimize operations, and drive innovation. This competency builds on Fractal’s existing AWS competencies in Data & Analytics, DevOps, Consumer Goods, Retail, and Financial Services, further cementing its position as a trusted partner for AI-driven transformation.

The AWS Competency Program connects customers with AWS Partners who have demonstrated technical expertise and proven customer success in specialized solution areas. These partners help organizations accelerate cloud adoption and innovation while adhering to best practices.