Collaboration will allow Grip customers to automate content production at scale while maintaining brand integrity and upholding responsible AI standards.

Grip, the visual content configuration engine, announced a partnership with Bria, the enterprise visual gen AI platform built on 100% licensed data, to integrate Bria’s visual gen AI models into its rule-based generation capabilities. Built with NVIDIA Omniverse, AI, and accelerated computing technologies, this collaboration enables brands to scale their content production confidently while guaranteeing brand integrity, compliance, and workflow safeguards.

As generative AI continues to gain traction, brands face increasing pressure to ensure their outputs are legally compliant, responsibly sourced, and high-fidelity visuals that are campaign-ready. However, AI-generated content can be unpredictable, and poorly sourced models introduce additional risks, from brand misalignment to legal challenges.

Bria’s AI models deliver the performance needed for complex content workflows, offering Grip’s customers, such as global CPG brands like Diageo and Beiersdorf, automated content production that meets the scalability requirements of enterprise marketing teams while prioritizing responsible AI practices.

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“One of the main concerns we hear from clients about Generative AI is where the source data comes from,” said Frans Vriesendorp, CEO of Grip. “Bria’s model is a good first step in tackling that. When considering partners to enhance our offering, we prioritize ensuring clients feel secure, regardless of what comes next. Grip is clear about the standards we set, and Bria’s model ticked the right boxes across several client use cases.”

Enterprise-ready AI for visual content production

Bria’s generative AI models are trained exclusively on licensed data, with built-in guardrails allowing enterprises to carve out the risks and barriers to generative AI adoption and capitalize on infinite content creation. Bria developed a patented attribution engine that bridges the generative output and the training dataset, so data owners are programmatically compensated according to their overall influence on each generated output. This Spotify-inspired commercial model ensures no copyright or privacy infringement and upholds transparency in line with evolving AI regulations.

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Technology for scale and compliance

With Bria’s enterprise-ready AI, Grip enables brands to automate high-quality content creation while maintaining compliance and brand control.

For AI innovation to flourish, compliance and scalability are key,” said Dr. Yair Adato, CEO and Founder of Bria. “We are committed to providing solutions that enable enterprises to leverage visual generative AI while respecting content ownership. By combining Grip’s rule-based content automation with Bria’s AI models, we’re illustrating how generative AI can be applied responsibly while allowing brands to react quickly to market demands.”

“To build a sustainable digital content creation industry, it’s essential to incentivize creators while delivering at scale,” said Jamie Allan, Director, AdTech & Digital Marketing Industries, NVIDIA. “By combining Omniverse with responsible visual generative AI, Grip is enabling brands to scale content creation while respecting intellectual property and creative ownership.”