Composable Solution Simplifies Activation and Governance, Accelerating Commerce Media at Scale
GrowthLoop, a pioneer in AI-driven marketing innovation, unveiled its new, purpose-built solution for commerce media teams: Compound Marketing Engine for Commerce Media Networks. This solution, built on top of the GrowthLoop composable core, enables enterprises to scale high-margin commerce media operations quickly and securely using their first-party data.
This announcement follows Costco’s selection of GrowthLoop as a strategic partner to scale its retail media operations, further validating the platform’s impact and market demand.
Commerce media is one of the fastest-growing channels in advertising, with McKinsey predicting it will account for 20 percent of ad spend by next year. But for many enterprises, launching a commerce media network remains an uphill battle due to siloed data, manual workflows, and disconected tools.
“Enterprises sit on a goldmine of customer data in the cloud, but legacy systems keep it locked away, forcing teams into slow, engineering-heavy cycles,” said Chris O’Neill, CEO of GrowthLoop. “The future of commerce media belongs to enterprises that can instantly activate that first-party data. With GrowthLoop, we’re unlocking that data and putting AI directly into the hands of marketers, so they can scale commerce media at the speed this market demands.”
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GrowthLoop removes those barriers by equipping enterprise media teams with AI agents that transform first-party data into powerful, high-precision audience segments—securely and compliantly. This not only unlocks the full value of their data but also creates a scalable, monetizable service for advertisers seeking to deliver personalized campaigns at speed.
Capabilities include:
- Composable architecture: Connect directly to your enterprise data cloud, including BigQuery, Snowflake, and Databricks, ensuring first-party data is labeled, organized, and accessible for ad sales teams to access for their operations.
- Self-service audience building: Create audiences in minutes with self-service UI instead of SQL and engineering tickets. Enrich audiences with new Secondary Custom Attributes like device IDs and purchase history. Use new Audience Breakdowns for hyper-granular views into device counts, households, and more to validate audience precision.
- Agentic capabilities: Leverage AI-powered agents to surface new audience opportunities, recommend brand segments in natural language, and accelerate campaign setup with always-on intelligence.
- Multi-brand management: Support multiple brands in one platform with role-based access, custom data views, and permissions that ensure security, compliance, and visibility.
- Flexible ad-tech stack activation: With integrations across 70+ destinations, teams can target high-intent shoppers by seamlessly activating audiences across onsite ad networks and reach new customers by activating audiences across DSPs and ID graphs. New Multi-Exports enable one-click deployment across all major ad platforms, drastically accelerating go-to-market.
- LiveRamp integration: Seamlessly enrich and onboard first-party data through LiveRamp, improving match rates and extending reach for advertisers across channels.
- Campaign measurement and insights: Move from manual, slow reporting to on-demand performance data access in the cloud. Now media teams can demonstrate results in near real-time around audience performance, incrementality, and more.
- Enterprise-grade security: Maintain SOC 2 Type II compliance with audit trails, governed activation, and clean room integrations. Keep data in your cloud to reduce risk and provide transparency for legal, IT, and advertisers.
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The launch of this specialized solution marks another major milestone in GrowthLoop’s mission to help enterprises fully harness their data to drive revenue growth. Built on the same foundation as the core Compound Marketing Engine, this new offering is designed specifically to address the complexities of commerce media. It provides enterprises with the tools to scale with speed, strengthen data governance, and ensure privacy compliance from the start.
