Independent Research Firm names Fractal Analytics as a Leader among Customer Analytics Service Providers

Fractal Analytics, a pure play provider of analytics & AI, today announced that it has been named as a leader among Customer Analytics Service Providers (CASPs) in Forrester Research’s recent report, ‘The Forrester Wave™: Customer Analytics Service Providers, Q3 2017.’

Marketing Technology News: Streamlytics — The Data Partner That Works with Consumers

Based on Forrester’s comprehensive set of 33 evaluation criteria, Fractal Analytics received the highest score among all the evaluated vendors in the strategy category, as well as the second highest score in current offering and market presence categories. Download the report.

In the report, Forrester mentions, “Fractal Analytics raises the bar by turning its analytics inward.” It further notes that, “Fractal Analytics feverishly tracks Net Promoter Scores (NPS) for its client engagements and bakes it into individual goals. The CEO personally congratulates team members who work on high-NPS projects; this is refreshingly unique, as many other CASPs do not internalize their own analytical best practices. NPS (and revenues) for customer analytics continue to rise at Fractal due to:

Marketing Technology News: MarTech Interview with Neil Sweeney, Founder and CEO at Killi

  • its ability to attract high-quality data scientists, who further develop their skills through Fractal’s Academy of Analytics; and
  • its continued productization efforts of offerings like Customer Genomics, its proprietary customer data model, and Cuddle, its AI-enhanced business intelligence (BI) solution.”

“We are honored to be recognized as a leader in ‘The Forrester Wave™ report,” said Pranay Agrawal, Co-founder and CEO, Fractal Analytics. “It is a testament to the value we have been creating for our clients and to the passion our people have in bringing innovative solutions to the marketplace. We will continue to aim to transform our clients’ businesses with AI and analytics and power every human decision in the enterprise.”

Forrester report states, “Customer analytics service providers help their clients transform customer data into analytical insight to optimize customer decisions and design customer-focused programs and initiatives that drive acquisition, retention, cross-sell/upsell, and targeted marketing campaigns.”

Marketing Technology News: MarTech Interview with John Byrne, Head of Product at 7th Minute