Metaverse platform innovation company uses artificial intelligence to make online shopping and real-time watch events more intuitive and personalized for participants

Infinite Reality (iR), the global leader in delivering immersive virtual experiences, is following its recent product suite launch with a new feature set driven by artificial intelligence (AI). The new AI-enabled capabilities in all Infinite Reality products and experiences will enable users to access real-time engagement with an avatar salesperson who can be quickly and intuitively trained on a brand’s products and services and a consumer’s preferences.

Infinite Reality is working with some of the world’s biggest brands, including Warner Bros. Discovery Sports, to foster immersive experiences and unique monetization opportunities in Web3-enabled showrooms and events. Moving from strength to strength, the company offers a revolutionary way for audiences to engage with their favorite athletes, retail outlets, and brands, building fan experiences that turn audiences into users.

“We’re excited to offer these capabilities not only within our core product suite, but also as a framework for independent developers who want to bring an experience to life for their customers,” said Infinite Reality’s Chief Innovation Officer, Elliott Jobe. “As we gear up for South by Southwest (SXSW), we are hearing over and over again that brands and creators want to develop their own custom experiences for more direct control and delivery. The key is to help them leverage better customer insights for personalized recommendations that can excite and motivate fans, driving more views and transactions and building more authentic relationships.”

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Advice From Someone Who Knows You

In a completely immersive environment, businesses can easily track, compare, and adjust how their customers and fans react to different products, services, and experiences.

In November 2022, the company announced a suite of immersive digital technology products that redefine how people experience live events and online shopping. The groundbreaking INFINITE SKYBOX, INFINITE SHOWROOM, and INFINITE MAINSTREET are plug-and-play virtual environments that will disrupt how creators and brands engage with their audiences.

• INFINITE SKYBOX is a revolutionary media distribution platform designed to give audiences the ultimate fan experience. The latest evolution in sports arenas and concert stadiums, INFINITE SKYBOX combines streaming content, commerce, and social features to transform passive viewing into virtual watch parties, connecting dedicated fans and communities like never before.
• INFINITE SKYBOX allows media companies to connect directly with their audiences, attract new ones, increase engagement, and generate additional revenue streams — ultimately turning viewers into users. Companies have direct access to their customers, capturing rich data and analytics. Fully customizable, an INFINITE SKYBOX is complete with easy-to-manage re-skinning and branding tools and comes standard with multiple streaming screens, live video/audio proximity chat, an NFT gallery, ecommerce/merchandise store, and socialization areas.

For media experiences in INFINITE SKYBOX, the AI software acts as a “content ambassador,” helping curate and present options of interest to the audience across categories like concerts, sporting competitions, festivals, film premieres, awards shows, and other fan-driven events.

With a sporting event, for example, the AI allows Infinite Reality to act as a subject matter expert to answer any and all questions about the event, the players, the statistics, the competitors, and upcoming experiences.

“It’s like having your best friend introduce you to their favorite reality show or sports team,” adds Elliott Jobe. “They already know your interests and use their understanding of the sport or content to help inform what you would find exciting about it.”

Shopping Advice From Retail Experts

For ecommerce, this new AI-enabled feature set from Infinite Reality provides a white-glove personal shopping experience by shepherding customers through the shopping process and curating the smorgasbord of choices open to them. It brings the art of in-person sales assistance to online shopping via an AI avatar salesperson.

Infinite Reality is integrating artificial intelligence assistance to ecommerce through two additional new products in the near future:

• INFINITE SHOWROOM harnesses the power of Web3 to elevate the direct-to-consumer shopping experience by eliminating some of the challenges of ecommerce like high rates of cart abandonment and product returns. Through interactive virtual storefronts with a photorealistic brick-and-mortar feel, brands create personalized shopping experiences for customers, complete with interactive product showrooms and galleries to close the deal in real time via video, audio, and/or text chat. An INFINITE SHOWROOM provides access to rich customer data, enabling deeper connections between retailers and customers to increase brand loyalty and lifetime customer value.
• INFINITE MAINSTREET provides brands with their own virtual entertainment and shopping district where they can drive value by monetizing adjacency with other brands, influencers, and celebrities. Customers and fans enjoy unlimited ways to engage with and discover more about the brands, teams, artists, and celebrities they love in a commerce-rich environment.

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