Infobird Co., Ltd, a leading provider of AI-powered customer engagement solutions in China, announced that its subsidiary, Shanghai Qishuo Network Technology Co., Ltd. (“Shanghai Qishuo”), has engaged with one of the world’s top sports footwear brand to enhance its digital analysis at brand stores in China. This global footwear and sports brand, established in the United States, is now one of the most popular footwear brands in the world, selling its products in more than 150 countries. Shanghai Qishuo’s core product “Retail Cube” can empower this leading sports brand to better analyze the various operations data generated by its brand stores located in China, enabling the brand to enhance the management of store operations, processes and results.

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The successful cooperation with this global brand is an important milestone for Shanghai Qishuo as it seeks further expansion in the footwear and apparel industry. In this cooperation, Shanghai Qishuo’s “Retail Cube” will provide the client with customer intelligent hardware, an artificial intelligence algorithm and industry consultants and apply Plan-Do-Check-Act (“PDCA”) data cycle processes as well as “GROW” model methodology to help the brand integrate and analyze the collected traffic, commodity, operation and inventory data. These initiatives can further help the client to formulate an improvement plan of single store operations based on the analyzed results, which is expected to contribute to the stores’ performance and growth. In addition, based on historical data collection and situation analysis, Shanghai Qishuo has the capability to make a predictive analysis of the possible scenarios of the store in advance, so that the store can deploy and respond to resources in advance, and provide a useful reference for precision marketing.

According to iiMedia Research data, the global sportswear market revenue reached 188.2 billion US dollars in 2020, showing a rising trend. It is expected that by 2025, the global sportswear market revenue will reach $207.79 billion US dollars, an increase of 10.41% compared with 2020. At the same time, the Chinese market is expected to continue to be the growth engine of the global consumer market. According to a Frost Sullivan report, the total retail consumption of sports footwear and apparel in China is expected to reach 392.3 billion RMB in 2023. With the huge market potential and the increasing competition among players, leveraging digital tools to improve efficiency, performance and the customer experience has become the focus of footwear and apparel enterprises in China. This trend is expected to provide greater potential for Infobird and Qishuo’s business growth over the short and long run.

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