Jellyfish, the integrated global digital marketing company within The Brandtech Group, has won a Silver Lion in the Social & Creator category for its work on the Severance S2 Integrated Campaign, the critically acclaimed Apple TV+ series.

Rooted in social, the campaign brought the severed world of Severance into its own, blending lore-rich social creator content with Lumon-style workplace memes to reignite fan passion and attract new audiences. A haunting takeover of New York’s Grand Central Terminal further amplified the story, immersing passersby in the unsettling atmosphere of the show.

Within 48 hours, the campaign generated 1 billion earned impressions, 3.5 million engagements, and the Grand Central activation generated over 77,000 organic social mentions. Its impact stretched far beyond launch, fueling sustained conversation that helped Severance become the most-watched show in Apple TV+ history.

“This award is testament to the incredible creativity the Jellyfish team have joyfully and prolifically delivered since winning the pitch in early 2024,” said Jo Wallace, Global Executive Creative Director at Jellyfish. “It’s also a killer example of what’s possible when you build a true partnership with such a visionary team of clients. Congratulations to everyone involved.”

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“This campaign is what happens when breakthrough creative meets deep social media platform fluency,” said Nick Emery, CEO of Jellyfish. “We are built for how people experience content today and proud to have helped Apple TV+ turn a cult favorite into a cultural force.”

This win reflects broader momentum for Jellyfish, which continues to push boundaries through innovations like its AI Studio, Gen AI platform Pencil, Autonomous Marketing framework, and Share of Model™ platform—redefining how media, creativity, and technology intersect for brands such as Google, Bissell, Amazon, and Uber.

Jellyfish is an integrated global digital marketing business redefining what it means to be a digital partner in 2025.

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We challenge every part of the marketing mix, from search to creative, tech-enabled ideation to reporting, with one goal: helping progressive brands move faster and smarter.

We unite media, creative, and data through cutting-edge technology and Generative AI. Our AI Studios and autonomous marketing system have already created 235,000 pieces of content, 62% faster, 55% cheaper, and with 40% better ROI.

With a proven track record in media, data, and commerce, we deliver measurable growth through tools like Share of Model™ and Jellyfish Cloud. As part of The Brandtech Group, we’re reshaping digital transformation at speed and scale.