Sterneckert Will Focus on Strengthening Awareness of the Company’s Powerful, Differentiated End-To-End AI Innovations That Bring a Fresh Approach to Retailing
Symphony RetailAI, the leading global provider of Artificial Intelligence-enabled decision platforms, solutions and customer-centric insights that drive validated growth for retailers and CPG manufacturers, announced that Kevin Sterneckert has joined the company as Chief Marketing Officer.
Sterneckert is a highly experienced retail executive and visionary. During his distinguished career, he has served as a Gartner research VP, CIO for a billion-dollar grocery chain and a long-time retail marketing executive, giving him a unique perspective into the challenges that retailers face. Sterneckert’s appointment strengthens Symphony RetailAI’s status as the premier provider of cloud-based, AI-native applications built for the requirements of modern retail.
Drawing on his deep, broad industry history, Sterneckert is acutely aware of the critical need for a new breed of solutions. He joins Symphony RetailAI with a keen appreciation of the company’s distinct ability to innovate and deploy AI-enabled solutions across the enterprise – delivering real-time customer-centric category management, supply chain, and personalized marketing strategies, at scale.
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“Symphony RetailAI offers the most complete and innovative AI platform for FMCG retailers, manufacturers, and wholesalers in the market,” said Sterneckert. “Retailers win as they deliver excellent customer experiences. I’m impressed by Symphony RetailAI’s proven record of providing fresh and innovative approaches to predicting and responding to customer preferences. The company has pushed the limits of technology and created an incredible ecosystem of AI-enabled cloud solutions that drive true incremental value.”
Sterneckert will continue the company’s market momentum and drive awareness and mindshare through strategic marketing activities that spotlight Symphony RetailAI’s end-to-end solutions supporting the customer value chain. In addition, he will ensure that high-volume retailers and CPG manufacturers recognize the reality of AI-enabled solutions that drive profitable growth, as recently announced in Symphony RetailAI’s three-pronged approach – “Identify, Activate, Realize.” This enables customers to uncover growth opportunities through AI recommendations, plan and execute intelligent actions and measure the improvement in revenue and profit.
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“Kevin fully understands the demands of modern retail and the data insights and solutions that make it perform best,” said Graeme Cooksley, President and Chief Operating Officer, Symphony RetailAI. “Adding Kevin to our executive team will be invaluable as we establish our AI-enabled applications as the gold standard for empowering faster, more informed and more profitable decisions that cater to current demands and preempt the customer-driven disruptions of the future.”
Sterneckert most recently served as Global VP of Innovation Strategies & Marketing for JDA. He has held executive marketing positions with several other leading retail technology providers, including time as EVP of Marketing for Predictix and Chief Marketing Officer for OrderDynamics.
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