LegitScript and White Bullet Partner to Combat IP Infringement on E-commerce Marketplaces

LegitScript, the leader in merchant and product certification and monitoring in the advertising, e-commerce, and payment sectors, announced a partnership with White Bullet, the cybersafety contextual risk intelligence market leader. The integration of White Bullet’s unique risk data and detection capabilities, which include piracy and counterfeit detection, will offer LegitScript’s marketplace clients more comprehensive and more accurate insight into IP-infringing listings on their platforms.

“IP-infringing products — especially counterfeits — are among the most difficult products to detect and stop, leaving marketplaces struggling to keep up”

The partnership expands the reach of LegitScript’s intellectual property monitoring and counterfeit detection capabilities by combining LegitScript’s technology, analyst expertise, and marketplace risk data with White Bullet’s unique database and understanding of IP infringement risk. White Bullet’s AI-powered solution scans text, image, and video to detect cyber threats and then prioritizes listings for review based on an aggregate risk score. The platform can also assess product listings during onboarding to proactively mitigate platform risk.

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“IP-infringing products — especially counterfeits — are among the most difficult products to detect and stop, leaving marketplaces struggling to keep up,” said Clay Moore, General Manager of Platform Monitoring at LegitScript. “White Bullet’s AI-powered platform, paired with their team’s policy experience and expertise, have made them the industry leader in intellectual property risk intelligence. Our partnership expands the capabilities of LegitScript’s Marketplace Monitoring solution to identify and stop IP-infringing products on our clients’ platforms and to do this more quickly and effectively.”

Combining White Bullet’s AI-driven IP infringement intelligence with LegitScript’s vast marketplace risk data, analyst expertise, and regulatory tracking, online marketplaces will have the most robust and comprehensive monitoring and risk management solution available.

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“White Bullet’s unique perspective and data tools detect and score digital risk signals from across content, brands, advertising, and social media. Our platform is now applying the same technology to identify risk on marketplaces,” said Peter Szyszko, CEO of White Bullet. “LegitScript is the proven leader in monitoring product risk on e-commerce platforms and we are excited to integrate our solutions to add value to LegitScript’s clients and new clients, helping marketplaces more quickly scale their business while mitigating risk.”