Liftlab, a leader in full funnel media planning, and Stellair, an AI-powered media operations automation platform, announced a strategic collaboration to address a core industry challenge: the speed at which insights from measurement, experimentation, and forecasting impact day-to-day media execution.

The collaboration brings together two complementary capabilities:

• Stellair has automated the advertising execution pipeline through AI, enabling advertisers to plan, optimize, and scale campaigns at unprecedented speed.
  
  
• LiftLab helps brands unlock hidden revenue with the LiftLab Trust Engine™, which unifies attribution, experimentation, marketing mix modeling, and forecasting into one actionable system, giving marketers the confidence to invest across the funnel, not just the last click.

Together, the companies are building an integrated solution that eliminates the disconnect between media insights and execution, improving return on ad spend (ROAS) and operational efficiency for marketers.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

“The media ecosystem is evolving faster than ever, with more channels and a growing need for speed, automation, and consistency.” said Charles Mi, CEO, Stellair. “Our work with Liftlab ensures marketers can move as fast as the market while basing decisions on the most reliable measurement frameworks available.”

This collaboration also positions both companies to unlock a larger market opportunity: bringing the orchestration and simplicity of walled gardens to the open web, while maintaining the flexibility for advertisers to choose the transparency levels that best fit their strategies.This is achieved while also incorporating walled garden measurement with the open web.

Marketing Technology News: Is the Traditional CDP Already Out of Date?

“LiftLab’s mission is to give brands confidence in their media investments by unifying measurement and making insights actionable,” said John Wallace, CEO, LiftLab. “Together with Stellair, we’re extending that confidence directly into execution with a new level of speed and precision.”

The joint solution is currently under development and will launch with select partners later this year.