Lionbridge Layers AI-Powered Services onto Adobe Offerings

Lionbridge, the world’s most trusted communications platform, announced it will showcase its AI-powered integration for Adobe Experience Manager at the Adobe Summit EMEA, Adobe’s digital experience conference, from May 15–16 in London.

As journey orchestration in marketing becomes increasingly important—72 percent of buyers expect personalized engagement—translation and localization have a growing influence on buyers. Adoption of the AI-enabled Lionbridge for Experience Manager integration has grown exponentially since its launch, with recent expansions in the travel and hospitality, life sciences, and technology industries.

Marketing Technology News: o9 Solutions Continues to Deliver Value with its Premier AI-powered Platform for Integrated Planning and Digital Operations

“We’re a people-first technology company and Adobe is a leader in crafting people-first experiences, so this partnership is a natural match,” said John Fennelly, President and CEO of Lionbridge. “With Lionbridge’s linguistic and cultural expertise behind our AI-powered innovation, these integrations to premier marketing platforms enable clients to deliver consistent digital experiences for customers around the globe.”

A leader in leveraging AI to facilitate human connection for more than 20 years, Lionbridge is at the forefront of applying machine learning to linguistics and translation. Powered by sophisticated proprietary technologies, the combination of Lionbridge’s services and Adobe’s global expertise saves companies time and money when they go global: shared clients report 60 percent less effort, 40 percent faster cycle times, and 30 percent lower campaign costs using the integration.

Marketing Technology News: Arvind Fashions Partners With Nucleus Vision to Create a More Seamless and Personalized Shopping Experience

The enhanced Lionbridge for Experience Manager integration includes such features as:

• AI-powered translation capabilities to automate large scale translation;
• URL customization across languages;
• Cross-channel automation across multiple Adobe solutions;
• Project bundling for simplified submission;
• Automatic content update detection; and
• Support for custom Experience Manager set-ups.

Marketing Technology News: Acquia Acquires Mautic to Deliver First-Ever Open Marketing Cloud