Enterprises like Old Dominion Freight Line trust Jasper to accelerate execution, scale content operations, and strengthen brand governance

Jasper, the world’s leading agentic marketing platform, announced the results of a newly commissioned Total Economic Impact™ (TEI) study by Forrester Consulting. The study concluded that enterprises using Jasper realized a 342% return on investment (ROI) and benefits of $3.4 million over three years, with a payback period of less than six months.

Despite widespread adoption, most marketing leaders still struggle to generate measurable ROI from AI investments. Teams are widely adopting AI tools for general productivity, yet these tools fail to solve the broader challenge that marketing teams face: mounting pressure to produce more content, across more channels, at greater speed while upholding the highest quality and brand consistency. Unlike general-purpose AI productivity tools, Jasper is purpose-built for scaling enterprise content pipelines. By combining deep brand context, agentic workflows, and multi-channel scalability into a single solution, Jasper helps teams accelerate execution, reduce costs, and deliver consistently higher-quality outputs, driving measurable business impact across the content lifecycle.

Marketing Technology News: MarTech Interview with Liat Barer, Chief Product Officer @ Odeeo

Key findings from Forrester’s independent analysis (modeled on a composite organization informed by customer interviews):

• $2.2 million in time savings by automating content creation
• $1.1 million reduction in agency spend by enabling efficient, high-quality in-house production
• 50% fewer revisions through brand-aligned outputs across channels, regions, and markets
• <6-month payback period, enabling rapid time-to-value at enterprise scale

In addition to quantifiable ROI, the Forrester study highlights how Jasper enabled stronger brand governance, empowers nonwriters to create high-quality, on-brand content, and fosters a future-ready marketing culture rooted in AI fluency, strategic enablement, and cross-functional agility. “Interviewees said that prior to using Jasper, their organizations relied heavily on manual content creation, disconnected tools, and overburdened teams,” the Forrester TEI study stated. “After the investment in Jasper, the interviewees described a shift toward more efficient, consistent, and scalable marketing operations. Key results from the investment included faster content production, reduced reliance on outside agencies, and improved productivity that led to organizational scale.”

Marketing Technology News: What Marketers Need to Know About the European Accessibility Act

Real-World Results from Jasper Customers

In the last year, Jasper has doubled enterprise annual recurring revenue (ARR) and expanded significantly across both B2B and B2C sectors, reflecting the growing demand for scalable, brand-safe marketing AI solutions. Today, the platform is trusted by hundreds of enterprise customers worldwide, including leaders in technology, retail, financial services, and life sciences. This growth is especially pronounced in regulated industries, where Jasper’s ability to safeguard compliance while driving scalable, brand-safe content creation sets it apart as a trusted partner.

Old Dominion Freight Line, one of North America’s largest less-than-truckload motor carriers, is another prime example. Facing a challenging economic environment and rising demand for real-time content, Old Dominion turned to Jasper to streamline the content production lifecycle and improve brand consistency across channels while remaining authentic and trusted by customers.

“Our reputation for premium service is what sets Old Dominion apart,” said Dick Podiak, Vice President of Marketing and Communications, Old Dominion Freight Line. “Before adopting Jasper, our marketing team was weighed down by time-consuming content processes. Since bringing the platform on board, we’ve been able to quickly and consistently produce high-quality, industry-relevant content that stays true to our brand voice. Jasper has helped us improve search rankings across our priority keywords, increase traffic and engagement with our blog content, and speed up content creation for new hires. It has become a strategic partner in how we serve and build trust with our customers.”

Old Dominion’s marketing team is also setting the tone for broader innovation within the company, becoming one of the first functions in the company to adopt AI. Their success highlights the strategic value of adopting agentic technology to stay ahead in fast-moving industries.

“Today’s enterprise marketers are navigating massive pressure to drive results faster, smarter, and with fewer resources,” said Timothy Young, CEO of Jasper. “While AI can automate repetitive tasks today, the bigger opportunity is building systems that govern how content is created and scaled. We believe the Forrester study confirms Jasper helps enterprises move faster, reduce costs, and deliver measurable impact with consistent, brand-safe content pipelines at scale.”