Metadata.io Integrates with Oracle Eloqua for Automatic Marketing Operations

Metadata.io Integrates with Oracle Eloqua for Automatic Marketing Operations

Metadata.io’s leading AI-powered marketing operations platform helps marketers drive bottom-of-the-funnel results with integration to Oracle Eloqua

Metadata.io, the AI-powered marketing operations platform and a Silver level member of Oracle PartnerNetwork (OPN), announced that it now integrates with Oracle Eloqua, part of the Oracle Marketing Cloud, for automatic marketing operations. Metadata leverages patented AI technology to automatically target, experiment, execute, attribute and optimize digital ad campaigns. With Metadata, marketers minimize time-consuming manual tasks, while maximizing the value of their paid campaigns and technology stack for stronger ROI and a higher volume of qualified leads.

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“Our integration offers Oracle Eloqua customers the ability to leverage their technology stack to automatically amplify MQLs that will drive ROI,” said Gil Allouche, CEO of Metadata.io, “Our aim is to transform marketing operations by eliminating tedious manual work and replacing it with AI that will not only build a predictable pipeline, but will empower marketers to focus on the creative and strategic work they enjoy most.”

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Metadata’s AI-powered marketing operations platform enables Oracle Eloqua customers to:

  • Automatically deploy hundreds of social advertising campaigns against target accounts in one click
  • Retrieve, enrich and push opt-in inbound leads from account-based advertising campaigns directly to Oracle Eloqua lists
  • Automatically optimize campaigns based on pipeline impact, engagement, or MQLs who progress down the funnel

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MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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