New natural-language segmentation, automated copywriting, and tailored product recommendations help ecommerce marketers drive higher engagement with less effort.

Omnisend, a leading email and SMS marketing platform for ecommerce brands, has launched a suite of AI-powered tools that significantly simplify how marketers create, personalize, and target their email marketing efforts. The new features enable brands to automate repetitive tasks and deliver more relevant messages – reducing preparation time while boosting results.

“AI should take the busywork out of marketing, not add to it,” says Žilvinas Lešinskas, Omnisend’s VP of Product. “With our new AI-powered suite, we’re making advanced personalization and efficiency accessible to brands of any size, so marketers can focus on creative strategy while Omnisend handles the heavy lifting.”

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Tackle segmentation with a single sentence

The new AI Segment Builder (now in beta) empowers marketers to describe audiences in plain language – such as “customers who bought jeans last winter” or “subscribers who haven’t opened emails in three months” – and instantly generate precise segments. What was once a time-consuming process now takes seconds, enabling even small marketing teams to run advanced, data-driven marketing.

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Speed & ease of content creation

To support marketers in writing impactful content, Omnisend introduces several powerful new AI-driven tools, enhanced by brand identity elements – logos, colors, fonts, and tone of voice – taken directly from a brand’s website. These new features include:

• Subject Line & Preheader Generators. Instantly craft engaging subject lines and preheaders using proven performance data to capture attention and boost initial email engagement.
• Direct Copywriting & AI Writer. Generate complete, branded email content in multiple languages using previous campaign insights and your brand’s tone of voice, while the AI Writer proactively suggests copy based on your brand’s style, grammar, and marketing best practices to boost email effectiveness.

Hyper-personalization with AI product recommendations

Marketers can now deliver more relevant shopping experiences using the new Personalized Product Recommender, which analyzes each customer’s browsing behavior to suggest products tailored to their interests. Already available for automations and coming soon to regular campaigns, this tool integrates alongside Omnisend’s Dynamic Content Personalization and Campaign Booster features to deliver more relevant experiences to subscribers.