OneTrust fuels success in privacy and consent through collaboration with Snowflake AI Data Cloud

OneTrust, the AI-ready governance platform, announced that it has been recognized as a leader in the Privacy & Consent category in The Modern Marketing Data Stack 2026: How Marketers Become Agents of Change in an AI-Driven World, published by Snowflake, the AI Data Cloud company.

“Consent is foundational for responsible marketing.” – Ojas Rege, SVP & GM, OneTrust

The fourth annual edition of Snowflake’s Modern Marketing Data Stack identifies the technologies, solutions, and platforms adopted by Snowflake customers and assessed the use of marketing technologies (Martech) by more than 11,100 customers to determine how AI, privacy, and data gravity continue to accelerate the evolution of Martech and Advertising technology (Adtech) across 13 categories.

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“Consent is foundational for responsible marketing,” said Ojas Rege, SVP and General Manager at OneTrust. “It is also the key ingredient Snowflake highlights in its Modern Marketing Data Stack report, in which privacy and consent are central to customer trust and engagement. That is why we are thrilled to be recognized as the privacy and consent leader in Snowflake’s 2026 Modern Marketing Data Stack. We look forward to continuing to expand our collaboration with Snowflake to deliver solutions that accelerate innovation.”

“The marketing stack continues to evolve, and the Snowflake AI Data Cloud serves as its foundation, allowing enterprises to access and act on data directly where it resides,” said Denise Persson, Chief Marketing Officer, Snowflake. “OneTrust has solidified its position as a leader in privacy and consent with joint customers successfully leveraging their technologies at scale.”

By natively integrating with Snowflake, the OneTrust platform automates data use and AI governance across the Snowflake AI Data Cloud. Organizations leverage the OneTrust platform to transparently collect, manage, and govern consent data at scale for AI and marketing, and to access and share AI-ready data responsibly within their Snowflake environment. With Snowflake-integrated solutions, customers can set data and AI policies and combine insights from data, metadata, models, user consent, and risk assessments to provide full visibility into data products and AI development.

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