Perion’s extension into one of the fastest-growing advertising platforms represents a big leap in TAM expansion, as TikTok Ad Revenue is expected to exceed $50 billion by 2027
Perion Network Ltd. , an advanced technology leader solving for the complexities of digital advertising through AI-native execution infrastructure, announced the launch of its proprietary Outmax AI agent for TikTok. This integration extends Perion’s capabilities to one of the fastest-growing global advertising platforms, with nearly 1.6 billion users worldwide and rapidly expanding advertiser adoption as brands increasingly prioritize TikTok in their media strategies. TikTok’s advertising revenue is expected to exceed $50 billion by 20271.
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Perion’s Outmax AI agent is embedded within Perion’s AI-native infrastructure, designed to increase advertiser efficiency and performance. Fully integrated with TikTok, Outmax applies algorithmic intelligence beyond native platform defaults, enabling advertisers to optimize against brand-defined business outcomes rather than platform-standard KPIs.
The new Outmax for TikTok AI Model is already delivering up to 25% better performance, demonstrating Perion’s ability to drive significant efficiency gains while maintaining the scale required by global brands.
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“As we officially launch our new AI Model for TikTok, we are seeing great results for our clients,” said Tal Jacobson, CEO of Perion. “The deployment of additional Outmax AI agent Models across high-growth platforms such as TikTok enables us to work with more customers across more platforms, worldwide. The strong demand we are seeing from clients expanding their investment in TikTok reinforces the strategic direction we outlined with our recently announced 2028 targets.”
