Persado, the leading provider of AI-generated cognitive content for top global brands, announced that Sanjog Misra has been appointed to its advisory board, effective immediately. In this role, Misra will provide strategic counseling to the Persado executive team, alongside the five additional industry experts serving on the board. Misra will work closely with Persado’s data science team on marketing message personalization to quantify the effect of marketing language and attribution modeling.

“Persado is an innovator and industry leader when it comes to the confluence of AI and Marketing, so I am thrilled to join the advisory board as an academic advisor,” said Misra. “I look forward to working with their data-focused team on a wide range of projects to create new methods and models that will generate value for researchers and Persado customers.”

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Misra is the Charles H. Kellstadt Professor of Marketing and Neubauer Family Faculty Fellow at the University of Chicago Booth School of Business. His expertise lies in the use of structural econometric methods to study consumer and business decisions through attribution modeling and algorithmic marketing. Misra actively partners with firms in his research and has worked on projects with multiple Persado customers, with the aim of helping them design efficient, analytics-based, management systems that result in better decisions. Prior to joining Booth, Misra was the Professor of Marketing at UCLA Anderson School of Management and Professor at the Simon School of Business at the University of Rochester.

“It is with great pleasure that I welcome Sanjog to our board,” said Persado Co-Founder and CEO Alex Vratskides. “I’m beyond confident in the value he’ll bring to our team of advisors, all thanks to his intensive marketing research background and his long-time belief in the Persado mission.”

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Persado is the Marketing Language Cloud; AI-generated language that resonates the most with any audience, segment or individual. Imagine having a data scientist and a copywriter for each person in your audience; you get language that performs and analytics that explain why, resulting in more business and unique and powerful insights. Having the world’s largest marketing language database, with over a million words and phrases tagged and scored for consumer marketing, Persado’s Marketing Language Cloud enables brands to increase acquisition and retention while building long-term customer relationships.

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