Eliminating the need for multiple annual subscriptions – which can total over $3,300 – by consolidating video, image, and audio capabilities from 24 providers into a single design hub.
Picsart, a leading AI-powered design platform empowering the next era of creators with over 130M+ monthly users, launched AI Playground, a comprehensive AI generation hub featuring 90+ models from 24 providers. Built directly into Picsart’s creative ecosystem, AI Playground eliminates subscription fragmentation by offering pay-per-generation credits with transparent pricing and seamless workflow integration.
Hovhannes Avoyan, Founder and CEO of Picsart, said: “AI Playground has been built with our millions of customers in mind, consolidating cutting-edge models into Picsart, so people can focus on creating, not managing tools.”
Creators that require access to leading AI models typically manage multiple subscriptions across separate platforms. Mid-tier plans from 11 leading providers cost over $3,300 annually, with most subscriptions sitting idle between projects.1 Picsart’s AI Playground consolidates access to Google VEO 3.1, OpenAI Sora 2, Runway Gen4.5, Kling 3.0, ElevenLabs, and dozens more behind one prompt bar, with credits charged only for what creators generate.
Marketing Technology News:Â MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb
Hovhannes Avoyan, Founder and CEO of Picsart, said: “Our commitment is simple: give creators access to the best AI technology available, without barriers. No one should need ten logins and pay thousands of dollars in subscriptions to do their best work. AI Playground has been built with our millions of customers in mind, consolidating cutting-edge models into Picsart, so people can focus on creating, not managing tools.”
AI Playground is embedded within the platform, generating video and images which open directly in the editor, ready for additional enhancements. The Auto Mode selects the optimal model based on creator intent rather than manual selection; cross-provider video chaining allows creators to start clips with one model and extend them with others, creating sequences up to 148 seconds. Side-by-side comparison runs the same prompt across multiple models simultaneously for instant evaluation while transparent pricing displays exact credit costs on the Generate button as parameters change.
Marketing Technology News:Â Martech Architecture For Small Language Models: Building Governable AI Systems At Scale
Every result auto-saves to Picsart Drive with searchable filenames and full parameter metadata, while Brand Kit integration pulls brand assets directly into generation as reference images. Post-processing capabilities like background removal, upscaling, and video frame capture are built in, eliminating the need for separate tools.
At launch, AI Playground is now live with an extensive range of video models (Google VEO 3.1, OpenAI Sora 2, Kling 3.0, Runway Gen4.5, Luma Ray), image models (GPT Image, Flux Kontext, Ideogram, Recraft), and audio models (ElevenLabs and others). Picsart is committed to keep AI Playground updated with the latest industry models, it is set to be updated weekly with newest models on the market, ensuring creators always have access to the latest AI capabilities in one place.
